Unacast’s Thomas Walle will discuss the operational and practical factors to consider in setting up a beacon program and how it fits into the broader marketing mix.

1. THOMAS WALLE
CEO & Co-founder
thomas.walle@unacast.com
@thomaswalle

2. Over 2 million beacons

6. (aka Bluetooth 4.0)

7. reported on 2014
reported on 2015
reported on 2016
30% have Bluetooth ON
40% have Bluetooth ON
50% have Bluetooth ON

8. iPhone 7

9. Smart watches

10. 5.0
New protocols

11. Bluetooth & Cars

12. Augmented reality

14. • Don’t use beacons in
isolation
• Improve customer
experience
• Learn from proximity data

15. • Do you want to analyze the
foot traffic?
• Do you want to drive
sales?
• Do you want to retarget
your customers based on
their offline activites?

16. • There are more than 400
Proximity Solution
Providers
• Conduct research on
different vendors at
www.proxbook.com

17. • Stop default messaging
• Be vocal about why it’s
important to know one’s
location
• Be transparent on privacy

18. • Live up to a personalized
experience
• Aggregate data from Point
of Sale, loyalty programs,
proximity sensors and other
marketing channels

19. • Retarget customers when
they have left your venue
with relevant offers
• Continuous customer
communication
• Smarter ad spend

20. • Measuring ad
effectiveness
• Did the customer return to
my venue after seeing an
ad?
• Proximity data is
deterministic, unlike GPS

21. Outdoor media company deployed
500 beacons to phone booths without any
public notice, consultation, or approval
After FTC found that a data collection
company misled its customers by claiming
it doesn't track individual shoppers

22. THOMAS WALLE
CEO & Co-founder
thomas.walle@unacast.com
@thomaswalle