Presentation on marketing and branding given to the Rosalind Franklin University of Medicine and Science on April 19, 2012

1. Creative Remedies for Healthcare Marketing
www.lsydesign.com

2. Branding is defining what your practice represents and
communicating that to your audience.
Let others know how you’re different.
That is your brand.
Creative Remedies for Healthcare Marketing
www.lsydesign.com

3. Use a multichannel approach.
Don’t just rely on an ad placed once, or your website.
Use different media.
Marketing is more than just advertising.
Make it part of your business plan and create a budget
for your marketing.
Creative Remedies for Healthcare Marketing
www.lsydesign.com

4. • Make it easy for patients
to find you.
• More information than
an ad.
• Provide information that
your patients will find
valuable and bookmark
as a resource.
Creative Remedies for Healthcare Marketing
www.lsydesign.com

5. • Can be used as a resource
for referring physicians
and hospitals.
• Hire professional writers,
designers and printers,
because you’re a
professional. Your practice
will look professional by
hiring professionals.
• This lets your audience
know how you’re
different, reinforces your
brand.
Creative Remedies for Healthcare Marketing
www.lsydesign.com

6. Make presentations, write articles.
Puts a face on your practice.
Recognition when someone in your
audience is looking for a physician.
Creative Remedies for Healthcare Marketing
www.lsydesign.com

7. Distribute your
brochure to new
members of the
community through a
welcome service
Creative Remedies for Healthcare Marketing
www.lsydesign.com

8. Host / sponsor
health related events:
• Run /Walk
• Free Screenings
Give away t-shirts with your logo,
packet with your brochure.
Creative Remedies for Healthcare Marketing
www.lsydesign.com

9. • Actively reach out to
audience with an email
or print newsletter.
• Have print copies in
waiting room.
• Articles about
preventative services
may generate requests
for these services.
Creative Remedies for Healthcare Marketing
www.lsydesign.com

10. • Facebook can be similar to a
website, with tabs linking to
individual pages.
• Reach out to audience with
health tips that relate to
your brand.
• Post links to online newsletter.
This can be a hub of your outreach
activities.
Creative Remedies for Healthcare Marketing
www.lsydesign.com

11. Never think all your marketing has been done.
Keep in mind your message and your goals.
It should be an ongoing effort through the lifetime of your practice.
Creative Remedies for Healthcare Marketing
www.lsydesign.com