Creative Remedies for Healthcare Marketing           www.lsydesign.com
Branding is defining what your practice represents and       communicating that to your audience.       Let others know ho...
Use a multichannel approach.Don’t just rely on an ad placed once, or your website.                 Use different media.   ...
• Make it easy for patients   to find you. • More information than   an ad. • Provide information that   your patients wil...
• Can be used as a resource  for referring physicians  and hospitals.• Hire professional writers,  designers and printers,...
Make presentations, write articles.   Puts a face on your practice.Recognition when someone in youraudience is looking for...
Distribute yourbrochure to newmembers of thecommunity through awelcome service         Creative Remedies for Healthcare Ma...
Host / sponsorhealth related events:• Run /Walk• Free ScreeningsGive away t-shirts with your logo,packet with your brochur...
• Actively reach out to       audience with an email       or print newsletter.     • Have print copies in       waiting r...
• Facebook can be similar to a  website, with tabs linking to  individual pages.• Reach out to audience with  health tips ...
Never think all your marketing has been done.            Keep in mind your message and your goals.It should be an ongoing ...
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Marketing Your Brand

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Presentation on marketing and branding given to the Rosalind Franklin University of Medicine and Science on April 19, 2012

Published in: Business, News & Politics
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Marketing Your Brand

  1. 1. Creative Remedies for Healthcare Marketing www.lsydesign.com
  2. 2. Branding is defining what your practice represents and communicating that to your audience. Let others know how you’re different. That is your brand. Creative Remedies for Healthcare Marketing www.lsydesign.com
  3. 3. Use a multichannel approach.Don’t just rely on an ad placed once, or your website. Use different media. Marketing is more than just advertising.Make it part of your business plan and create a budget for your marketing. Creative Remedies for Healthcare Marketing www.lsydesign.com
  4. 4. • Make it easy for patients to find you. • More information than an ad. • Provide information that your patients will find valuable and bookmark as a resource.Creative Remedies for Healthcare Marketing www.lsydesign.com
  5. 5. • Can be used as a resource for referring physicians and hospitals.• Hire professional writers, designers and printers, because you’re a professional. Your practice will look professional by hiring professionals.• This lets your audience know how you’re different, reinforces your brand. Creative Remedies for Healthcare Marketing www.lsydesign.com
  6. 6. Make presentations, write articles. Puts a face on your practice.Recognition when someone in youraudience is looking for a physician. Creative Remedies for Healthcare Marketing www.lsydesign.com
  7. 7. Distribute yourbrochure to newmembers of thecommunity through awelcome service Creative Remedies for Healthcare Marketing www.lsydesign.com
  8. 8. Host / sponsorhealth related events:• Run /Walk• Free ScreeningsGive away t-shirts with your logo,packet with your brochure. Creative Remedies for Healthcare Marketing www.lsydesign.com
  9. 9. • Actively reach out to audience with an email or print newsletter. • Have print copies in waiting room. • Articles about preventative services may generate requests for these services.Creative Remedies for Healthcare Marketing www.lsydesign.com
  10. 10. • Facebook can be similar to a website, with tabs linking to individual pages.• Reach out to audience with health tips that relate to your brand.• Post links to online newsletter. This can be a hub of your outreach activities. Creative Remedies for Healthcare Marketing www.lsydesign.com
  11. 11. Never think all your marketing has been done. Keep in mind your message and your goals.It should be an ongoing effort through the lifetime of your practice. Creative Remedies for Healthcare Marketing www.lsydesign.com

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