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@ Designing for Diversity Inclusive Design &the User Experience
@scenariogirl
Why are we SEGREGATING People???
UX is MAINSTREAM Ethnography is Cool
Shallow personas
Why is disability Intimidating?
User Experienceis missing opportunities to be  an Inclusive Experience
Exclusive Experience Consultant? Exclusive Architect? 17%! WTF??!!
@VagainstV
What are *you* going to do about it?
Our language makes Inclusive Design sound difficult WCAG 2
25% UX FAIL! YES NOPE
“I’m server-side, so no front-end. Users don't see my shit. I hope.”
“It can be like talking to a brick wall –  Some people just want to wow the socks off an awards panel :(  ”
@ Role Based Approach
C   Content Writer       FE   Front End Developer     V   Visual Design       SS   Server Side Development 	MM	Multimedia (inc. Flash, Silverlight etc)         JS   Scripting      	         UXPM	Producer / Project Manager / BA
Content			8		Front End  		14Visual Design 	4Server Side  		2Multimedia		6	Javascript 		7  	         User Experience   15PM/ BA			3 Results – totals from checklist
FE & Content FE & UX FE / JS & MM Visual Design & UX Results – totals from checklist
Why is Front End responsible for EVERYTHING?
Work Ethically i.e. Don’t be lazy.
Be Sneaky
Love & Whippets – Thankyou

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Designing for Diversity

Editor's Notes

  1. User experience design by it’s very nature should be a representative and inclusive process.Separation of access & UCDHowever, even now, there’s a clear delineation between accessible design and UCD practices by most UX professionalsSeparate Roles & RULES – not people.
  2. Job adsOver the past 8 years we’ve seen an explosion of job ads that require experience in usability / UCDDevelopers, designers PMsUX has been slow to adopt a more INCLUSIVE approach to diversity into UXD. Diverse users not included by Default.People are interestingCulture is interestingTechnology is interesting - Digital Ethnography
  3. Most websites have the potential to be visited by users with disabilities or by people whose experience will be greatly enhanced by accessible design. ButIn defining key user groups during the initial design stages, it’s rare that these users are considered. Characteristics and needs of users with disabilities are rarely incorporated into user profiles and personas from an early stage of design research.
  4. Why do we categorise users by disability and not their AT needs?Why isn’t Diversity a characteristic of a persona – like LOTE or AGE or EnvironmentUsers with diverse needs in every pocket of societyNo longer exclude IRL so why are STILL online?
  5. TRUE UXD is inclusive NOT exclusive
  6. 1 person can make a differenceWe should not Segregate OR DiscriminateVindaloo against Violence
  7. What are you going to do about it?Whippets!
  8. WCAG 2
  9. 25% UX Inclusive design FAIL
  10. Background on how the methodology evolved
  11. Be Sneaky!