NYU Class Project-(Publishing: M.S.) Scope: Create a presentation, focusing around a Website redesign with suggested content, marketing plan, blog, wire-frame and mission statement.

1. RBooks
Allow Ourselves… To Introduce Ourselves… Again

2. MISSION
The mission of the site is to generate new RBook
users, via social media platforms and appear online,
with a fresh, vibrant, yet personal look that suggests
less tradition and more innovation.

3. COMPETITORS
Lulu’s Publishing
Pro:
• Easy Navigation
Con:
• Too many services
offered at once.
Open Road Media
Pro:
• Browser Friendly
• Developed Partnerships
Con:
* Not interactive
Green Leaf Publishing
Pro:
• Visually stimulating
Con:
• Jumbled Information

4. STRATEGY
• Generate New Website Visitors
• Goal: Tap into the 53% of eBook
device readers in the US and
internationally.
• Improve SEO
• Improve Usability
• Update the Layout, Font and Color
Scheme
• Reflect Updated Tab /Menu Options
• Archive Menu
• Tags

5. SITE MAP
Home
Books
New
Releases
Authors
Bestsellers
Collections
Books-A-Z
Winston
Churchill
Kurt
Vonnegut
Arthur C.
Clarke
Book Into
Films
About Us
Authors A-Z
Author
Interviews
Author
Spotlight
Our Story
Board
Members
Our Team
Newsroom
Why Publish
With Us
Privacy Policy
Disclaimer
The
Advantage
Press
Release
FAQ’s
Success
Stories
Media
Coverage
Blog
Archives
Contact
Rbooks
eBooks
Email
Subscription
Archive
Subscription
Form
Departments
Location
Google Map

6. WIREFRAME

7. CREATIVES (MOODBOARD)

8. CREATIVE (BLOG)

9. CONTENT
• Content –Revamped by In-house Staff
• The website is supported by
Product descriptions, book
covers, author insight and blog
post(s).
• Some content will be based
around original short form
content.
• Content is provided by Third
Party Vendors
(uploads)/freelancers ( proof and
copy editing)
• Blogs are original posts by CEO.
• Additional Original Documents
• Privacy Policy
• Disclaimer
• Brand Book

10. MARKETING AND PROMOTIONAL PLAN
• Ad Strategy
• Ad copy for New Book Releases via Facebook
• Call To Action Ads
• Blogging-Author Interaction, with classic title releases
• Partnerships
• Partner with backlisted/ front listed titles: ( Mayo Clinic, Harvard Health, Kurt
Vonnegut)
• Fresh PR on new titles, bolstered by older bestsellers ( Example: Winston
Churchill)
• Social Media Engagement:
• Facebook/Twitter Posts-Contest and Giveaways
• Partnerships- Posts/ads- Tagging partner’s pages to generate and drive
traffic.
• Pinterest Boards: ( Authors, New Releases, Collections, Book Excerpts)
• YouTube- Book into Film Trailers/Book Trailers/Author Interviews/Mini book
story videos

11. MOBILE STRATEGY
eBooks
Mobile Device
User-eBook
Readers
IOS
RBooks
Partner
w/Amazon,
Apple,
Android
Platforms
Access to PR
News, Blogs,
Icloud
Third Party
Vendor to load
app format

12. TECHNICAL PLAN
• SEO Strategy:
• Tags, links, fresh SEO
• SMO:
• Increase link ability
• Make tagging and bookmarking
easier
• Ensure the site content
(eBooks/authors) will be more
accessible.
• The Website is supported by digital a
communications(editor) and marketing
staff.
• Design:
• Agency to update the site regularly.

13. RBooks
Questions?...Okay…Bye!