•My name’s Vicent Llopis•Associate Creative Director @Nobox•12 years of experience, working for national and international brands.•Copywriting instructor at Miami Ad School•Official Spanish Translator for U-Design: best-selling WordPress theme in Themeforest with over 10,000 sales.•Pro-Blogger
When talking about “multicultural marketing”,first thing that comes to mind is...
•Language adapts to your social network preference•Live streams from Facebook or Twitter show fresh content •Don’t mix languages: double the effort, double the reward•Integration between blog/site and social media •Perfect connection helps increase all fan bases•Recommended plugins: •Share This •Share and Follow •Sociable
E-mail marketingor how to build a strong fan base
•Build your e-mail communications in your language•Capture data•Ask for a language of preference•Analytics (including A/B testing)•Services integration: •Survey Monkey, Social Media (stats & sharing), Mobile...•Free for lists up to 2,000 subscribers•Alternatives: aWeber, Constant Contact
Quick basic considerations•Location: • Helps identify where your audience comes from, to determine proper messaging•Language: • Determine which language should be more prominent•Time-zone: • Establish best time to post new content