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Social Media Strategy - Part 2

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Part 2 of a Social Media Strategy presentation

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Social Media Strategy - Part 2

  1. 1. Bandwidth Space• Everyone’s Doing It• Social Sharing• SEOValue• Capture Experience/ShowcaseValue• Demonstrate Expertise• WHYVIDEO/PHOTO SHARING?
  2. 2. EVENTS• INTERVIEWS• PROMOTIONAL• UNIQUENESS• WHATVIDEOSTO SHARE?
  3. 3. THE MOST OVERLOOKED UNDERUSED MISUNDERSTOOD FEATURE OF VIDEO/PHOTO SHARING?
  4. 4. CONTENT IS KING!
  5. 5. Social Sharing• SEOValue• Demonstrate Expertise• BEYONDVIDEO/PHOTO, THERE IS AWORLD OF USER-GENERATED CONTENTTO BE PUBLISHED! 3 REASONSTO ACT LIKE A PUBLISHER!
  6. 6. PRESENTATIONS• : Scribd, Slideshare PRESS RELEASES• : PRLog.com, Pitch Engine, etc... 2 EASY & FREEWAYSTO PUBLISHYOUR CONTENT
  7. 7. SHOWCASE EXPERTISE• SYNCWITH LINKEDIN• SHARING IT• FEATURES OF SLIDESHARETHAT I LIKE:
  8. 8. SYNCTO:
  9. 9. PRESENTATIONS• : Scribd, Slideshare PRESS RELEASES• : PRLog.com, Pitch Engine, PRWeb, etc... 2 EASY & FREEWAYSTO PUBLISHYOUR CONTENT
  10. 10. PRESS RELEASES (They are not what you think they are) FEED GOOGLE . BE FOUND
  11. 11. MEDIA ATTENTION IS GREAT. A big news splash can provide a big boost for a• specific event Influential as long as your audience is paying• attention to it
  12. 12. CONSISTENT SEARCH ENGINE ATTENTION is also great (and maybe easier to get). Significant when your audience• discovers it during their own search (“organic influence”) Your target market discovers you• because they were searching on a need they articulated and Google finds a solution that mentions your name
  13. 13. Do you want to reach• your buyers directly? Do you want to drive• traffic to your Web site? Do you want to achieve• high rankings on the search engines? Do you want to attract• buyers who are looking for what you have to offer? Do you want to compete• more effectively?
  14. 14. OLD: push news to the press to get them to write about you Now . . . press releases are really not press releases anymore!
  15. 15. NEW: PROVIDE HIGH-VALUE, KEYWORD-RICH, RELEVANT CONTENT THAT YOUR TARGET MARKET WILL FIND WHEN THEY ARE SEARCHING ONLINE Reach buyers DIRECTLY!
  16. 16. Your primary audience is no longer just a handful of journalists. Your audience is millions of people with Internet connections and access to search engines, RSS readers and social bookmarking services.
  17. 17. THE WEB IS A BOOK OF PAGES . . . HOW MANY TALK ABOUT YOU?
  18. 18. Every feasible news item is newsworthy because it creates a page to feed the beast! Every story SHOULD NET 3 angles
  19. 19. TIP: make them high-value Keyword-rich and relevant! Instead of just targeting and begging a handful of journalists, create online press releases that appeal directly to your buyers.
  20. 20. Create links in releases to drive potential customers to specific pages on your Web site.
  21. 21. does your release Always promote you or does it provide relevant content to your audience? INCLUDE ACTION STEPS
  22. 22. ONLINE PRESS RELEASES DISTRIBUTED to GOOGLE NEWS! FEED GOOGLE . BE FOUND
  23. 23. a a a a a a
  24. 24. SOCIAL BOOKMARKING Technorati (blogs)• Delicious• StumbleUpon• Digg• Related to Social Publishing: SHOWCASING OTHER PEOPLE’S CONTENT
  25. 25. SOCIAL NETWORKING:
  26. 26. TWITTER Search/Research• News/Networking• 3rd Party Management•
  27. 27. LINKEDIN Networking• Showcasing• Ask/Answer• Recommendations• a a IMPORT SLIDESHARE IMPORT WORDPRESS
  28. 28. 3WAYSTO ENGAGEWITH PERSONAL PROFILE• GROUPS• PAGES•
  29. 29. CUSTOMIZE! OPTIMIZE! http://www.facebook.com/pages/Temple-TX/Western-Hills-Church-of-Christ/67829916998 facebook.com/westernhillschurch
  30. 30. WHEN IT COMES TO SOCIAL MEDIA . . . WHAT DO I SAY? H• UB E• DUCATE L• EAD/INSPIRE P• ROMOTE E• XPANDYOUR REACH R• ELATE

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