User experience is no longer just the remit of designers. Everything from server infrastructure, to API design, to button interactions, to the colours in the branding can effect the experience of the things we design and build.
When everyone on the team is influencing the user experience, it's a difficult job to keep everyone working to the same standard, with the same goals in mind. So what do we do when our team dynamic is confusing our user experience?
Lily will be talking about the qualities we need as team members to make our user experience successful, and what can happen when we struggle to motivate the people we work with to work towards the same goals.
2. User experience design & research @lily_dart
Building stronger teams for better user experience
ExperienceUser Designer
3. User experience design & research @lily_dart
Building stronger teams for better user experience
We’re all striving for great user experience
4. User experience design & research @lily_dart
Building stronger teams for better user experience
ExperienceUser Designer
5. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
6. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
front-end developers
7. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
back-end developers
front-end developers
8. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
back-end developers
product managers
front-end developers
9. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
back-end developers
product managers
QA’s
front-end developers
10. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers
QA’s
front-end developers
11. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
front-end developers
12. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
dev-ops
front-end developers
13. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
dev-ops
brand designers
front-end developers
14. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
dev-ops
brand designers
copywriters
front-end developers
15. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
dev-ops
brand designers
marketing
copywriters
front-end developers
16. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
dev-ops
brand designers
marketing
copywriters
clients
front-end developers
17. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
back-end developers
sysadmins
product managers user researchers
QA’s
dev-ops
brand designers
marketing
copywriters
clients
customer services
front-end developers
18. User experience design & research @lily_dart
Building stronger teams for better user experience
Experience
back-end developerscustomer services
brand designers
sysadmins
product managers
clients
copywriters
user researchers
QA’smarketing
dev-ops
front-end developers
19. User experience design & research @lily_dart
Building stronger teams for better user experience
User experience is a team sport
20. User experience design & research @lily_dart
Building stronger teams for better user experience
Successful design doesn’t happen in isolation
21. User experience design & research @lily_dart
Building stronger teams for better user experience
22. User experience design & research @lily_dart
Building stronger teams for better user experience
front-end interactions
23. User experience design & research @lily_dart
Building stronger teams for better user experience
front-end interactions
user journeys
24. User experience design & research @lily_dart
Building stronger teams for better user experience
front-end interactions
user journeys
UI design
25. User experience design & research @lily_dart
Building stronger teams for better user experience
front-end interactions
user journeys
UI design
accessibility standards
26. User experience design & research @lily_dart
Building stronger teams for better user experience
application architecture
front-end interactions
user journeys
UI design
accessibility standards
27. User experience design & research @lily_dart
Building stronger teams for better user experience
coding standards
application architecture
front-end interactions
user journeys
UI design
accessibility standards
28. User experience design & research @lily_dart
Building stronger teams for better user experience
coding standards
application architecture
front-end interactions
user journeys
test coverage
UI design
accessibility standards
29. User experience design & research @lily_dart
Building stronger teams for better user experience
coding standards
git workflow
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
30. User experience design & research @lily_dart
Building stronger teams for better user experience
coding standards
git workflow
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
naming conventions
31. User experience design & research @lily_dart
Building stronger teams for better user experience
coding standards
git workflow
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
naming conventions
32. User experience design & research @lily_dart
Building stronger teams for better user experience
coding standards
git workflow
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
naming conventions
33. User experience design & research @lily_dart
Building stronger teams for better user experience
coding standards
git workflow
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
naming conventions
34. User experience design & research @lily_dart
Building stronger teams for better user experience
coding standards
git workflow
accessibility standards
application architecture
front-end interactions
user journeys
test coverage
UI design
naming conventions
35. User experience design & research @lily_dart
Building stronger teams for better user experience
Clear vision
36. User experience design & research @lily_dart
Building stronger teams for better user experience
Clear vision
Good leadership
37. @lily_dart
Building stronger teams for better user experience
User experience design & research
Too many people view management as leadership.
It's not. Leadership comes from influence, and
influence can come from anyone at any level and in
any role.”
Kurt Uhlir
“
38. @lily_dart
Building stronger teams for better user experience
User experience design & research
Too many people view management as leadership.
It's not. Leadership comes from influence, and
influence can come from anyone at any level and in
any role.”
Kurt Uhlir
“
39. @lily_dart
Building stronger teams for better user experience
User experience design & research
Empathy
Getting groups of people excited about an idea
requires understanding what motivates them. ”
Bryan Zmijewski
“
40. User experience design & research @lily_dart
Building stronger teams for better user experience
A good leader is empathetic
41. User experience design & research @lily_dart
Building stronger teams for better user experience
They understand our individual needs>
A good leader is empathetic
42. User experience design & research @lily_dart
Building stronger teams for better user experience
They understand our individual needs
They listen to our expertise
>
>
A good leader is empathetic
43. User experience design & research @lily_dart
Building stronger teams for better user experience
They understand our individual needs
They listen to our expertise
They listen to, and prioritise, our concerns
>
>
>
A good leader is empathetic
44. @lily_dart
Building stronger teams for better user experience
User experience design & research
Lack of commitment
When there is no empathy, you get:
to decisions
45. @lily_dart
Building stronger teams for better user experience
User experience design & research
“I decided not
to it that way”
Lack of commitment
to decisions
When there is no empathy, you get:
46. @lily_dart
Building stronger teams for better user experience
User experience design & research
“I decided not
to it that way”
Lack of commitment
to decisions
“The developer didn’t
follow my design”
When there is no empathy, you get:
47. @lily_dart
Building stronger teams for better user experience
User experience design & research
“I told the designer we
couldn’t do that”
“I decided not
to it that way”
Lack of commitment
to decisions
“The developer didn’t
follow my design”
When there is no empathy, you get:
48. @lily_dart
Building stronger teams for better user experience
User experience design & research
“I thought someone
else was doing that?”
“I decided not
to it that way”
Lack of commitment
to decisions
“The developer didn’t
follow my design”
“I told the designer we
couldn’t do that”
When there is no empathy, you get:
50. @lily_dart
Building stronger teams for better user experience
User experience design & research
Understand what motivates them>
Use empathy to connect with colleagues
51. @lily_dart
Building stronger teams for better user experience
User experience design & research
Understand what motivates them
Take time to understand their concerns
>
>
Use empathy to connect with colleagues
52. @lily_dart
Building stronger teams for better user experience
User experience design & research
Understand what motivates them
Take time to understand their concerns
Consider colleagues needs as you would users needs
>
>
>
Use empathy to connect with colleagues
53. @lily_dart
Building stronger teams for better user experience
User experience design & research
Understand what motivates them
Take time to understand their concerns
Consider colleagues needs as you would users needs
>
>
>
Use empathy to connect with colleagues
54. @lily_dart
Building stronger teams for better user experience
User experience design & research
Direction and focus
The greatest leaders mobilize others by coalescing
people around a shared vision”
Ken Blanchard
“
55. User experience design & research @lily_dart
Building stronger teams for better user experience
A good leader sets direction and focus
56. User experience design & research @lily_dart
Building stronger teams for better user experience
They communicate goals, not details>
A good leader sets direction and focus
57. User experience design & research @lily_dart
Building stronger teams for better user experience
They communicate goals, not details
They explain why those goals are important
>
>
A good leader sets direction and focus
58. User experience design & research @lily_dart
Building stronger teams for better user experience
They communicate goals, not details
They explain why those goals are important
Open to change when change is necessary
>
>
>
A good leader sets direction and focus
60. @lily_dart
Building stronger teams for better user experience
User experience design & research
“I know what my own
customers want”
Conflict
When
61. @lily_dart
Building stronger teams for better user experience
User experience design & research
“I know what my own
customers want”
“This is best practice”
Conflict
When
62. @lily_dart
Building stronger teams for better user experience
User experience design & research
“I know what my own
customers want”
“This is best practice”
“Because I’ve been doing
this for 10 years”
Conflict
When
63. @lily_dart
Building stronger teams for better user experience
User experience design & research
“I know what my own
customers want”
“This is best practice”
Conflict
“Because I’ve been doing
this for 10 years”
When
64. @lily_dart
Building stronger teams for better user experience
User experience design & research
“I know what my own
customers want”
“Won’t work because
of the flux capacitor”
“This is best practice”
When
Conflict
“Because I’ve been doing
this for 10 years”
66. @lily_dart
Building stronger teams for better user experience
User experience design & research
>
Set goals for your work
Don’t wait for someone else to define those goals
67. @lily_dart
Building stronger teams for better user experience
User experience design & research
>
> Define metrics to measure your success
Set goals for your work
Don’t wait for someone else to define those goals
68. @lily_dart
Building stronger teams for better user experience
User experience design & research
If something isn’t working, change it
>
>
>
Don’t wait for someone else to define those goals
Set goals for your work
Define metrics to measure your success
69. @lily_dart
Building stronger teams for better user experience
User experience design & research
If something isn’t working, change it
>
>
>
Don’t wait for someone else to define those goals
Set goals for your work
Define metrics to measure your success
70. @lily_dart
Building stronger teams for better user experience
User experience design & research
Collaboration
Individual commitment to a group effort -
that is what makes a team work.”
Vince Lombardi
“
71. User experience design & research @lily_dart
Building stronger teams for better user experience
A good leader facilitates collaboration
72. User experience design & research @lily_dart
Building stronger teams for better user experience
They make space for new ideas to be considered>
A good leader facilitates collaboration
73. User experience design & research @lily_dart
Building stronger teams for better user experience
They make space for new ideas to be considered
They empower teams to make their own decisions
>
>
A good leader facilitates collaboration
74. User experience design & research @lily_dart
Building stronger teams for better user experience
They make space for new ideas to be considered
They empower teams to make their own decisions
They don’t claim personal credit for successes
>
>
>
A good leader facilitates collaboration
75. @lily_dart
Building stronger teams for better user experience
User experience design & research
Blame
When there is no collaboration, you get:
76. @lily_dart
Building stronger teams for better user experience
User experience design & research
“The feature
description was unclear”
Blame
When there is no collaboration, you get:
77. @lily_dart
Building stronger teams for better user experience
User experience design & research
“The feature
description was unclear”
“That bug is her fault”
Blame
When there is no collaboration, you get:
78. @lily_dart
Building stronger teams for better user experience
User experience design & research
“The feature
description was unclear”
“That bug is her fault”
Blame
When there is no collaboration, you get:
“The back-end is slow,
not the javascript”
79. @lily_dart
Building stronger teams for better user experience
User experience design & research
“The feature
description was unclear”
“That bug is her fault”
“The QA should
have checked that”
Blame
When there is no collaboration, you get:
“The back-end is slow,
not the javascript”
81. @lily_dart
Building stronger teams for better user experience
User experience design & research
> Be open to feedback and new ideas
Facilitate collaboration
82. @lily_dart
Building stronger teams for better user experience
User experience design & research
>
>
Be open to feedback and new ideas
Facilitate collaboration
Focus your communication on what is relevant to your team
83. @lily_dart
Building stronger teams for better user experience
User experience design & research
>
>
>
Be open to feedback and new ideas
Admit your mistakes, and credit others successes
Facilitate collaboration
Focus your communication on what is relevant to your team
84. User experience design & research @lily_dart
Building stronger teams for better user experience
Be empathetic
When something doesn’t go as planned, take the time to understand why.
Use that knowledge to avoid lack of commitment to design decisions.
85. User experience design & research @lily_dart
Building stronger teams for better user experience
Set direction and focus
Set goals to clarify that direction, and measure them.
Avoid the conflict that comes from incompatible individual opinions.
86. User experience design & research @lily_dart
Building stronger teams for better user experience
Facilitate collaboration
Don’t be the “rockstar”; commit yourself to the success of the team.
Avoid the blame culture that stops others making the same commitment.
87. @lily_dart
Building stronger teams for better user experience
User experience design & research
Helping your team to work towards the
same goal
88. @lily_dart
Building stronger teams for better user experience
User experience design & research
Helping your team to work towards the
same goal
89. @lily_dart
Building stronger teams for better user experience
User experience design & research
Helping your team to work towards the
same goal isn’t about writing more
documentation
90. @lily_dart
Building stronger teams for better user experience
User experience design & research
Helping your team to work towards the
same goal isn’t about writing more
documentation
91. @lily_dart
Building stronger teams for better user experience
User experience design & research
We can’t design a better user experience
92. @lily_dart
Building stronger teams for better user experience
User experience design & research
We can’t design a better user experience
if we don’t each take responsibility for our influence
93. @lily_dart
Building stronger teams for better user experience
User experience design & research
We can’t design a better user experience
if we don’t each take responsibility for our influence
if we don’t agree what we’re direction we’re going in
94. @lily_dart
Building stronger teams for better user experience
User experience design & research
We can’t design a better user experience
if we don’t each take responsibility for our influence
if we don’t agree what we’re direction we’re going in
if we don’t acknowledge we can’t do it alone
95. @lily_dart
Building stronger teams for better user experience
User experience design & research
Creating better UX
is about building stronger teams
and being better colleagues