Measurable & meaningful

1,706 views

Published on

Digital is a maturing industry now, compared to 10 years ago...We’ve become very good at the measurable. Infact, much of the what we do is becoming comoditised.

Websites should be as much about soul as utility...about bringing things to life. Design, branding and advertising have approaches that we can use to do this.

Published in: Design, Business, Technology

Measurable & meaningful

  1. 1. Useful, Beautiful, Digital
  2. 2. Measurable& meaningful
  3. 3. Measurable& meaningful Bathcamp 29 8th February 2012
  4. 4. DesignBranding& Advertising
  5. 5. Acronyms
  6. 6. Acronyms ux scm seo h tml
  7. 7. Acronyms ux wow scm seo h tml
  8. 8. Design?
  9. 9. Design? The Process of Design Squiggle by Damien Newman http://v2.centralstory.com/about/squiggle/
  10. 10. What do we present?
  11. 11. What do we present?
  12. 12. What do we present?
  13. 13. DesignBranding& Advertising
  14. 14. ProductBehaviour Core idea Environment Communication
  15. 15. ProductBehaviour Core idea Environment Communication The four vectors through which brand emerges. Wally Ollins: The Brand Handbook
  16. 16. ArchetypesProvide a scientific framework to map human motivation and creative meaning. (Professor Carol S. Pearson, & marketing consultant, Margaret Mark).
  17. 17. Archetype diagram by Charles Walker: Brand Communications.
  18. 18. CreatorMotto: If you can imagine it, you can create it.
  19. 19. Brand environment The visual language is bold,vibrant, energising and vivid. Colours are bright, warm, radiant, cordial.
  20. 20. DesignBranding& Advertising
  21. 21. Influencing behaviour
  22. 22. Subscription Economist subscription offer, observation by Dan Ariely – http://danariely.com
  23. 23. SubscriptionEconomist.com $59 Economist subscription offer, observation by Dan Ariely – http://danariely.com
  24. 24. SubscriptionEconomist.com $59Print subscription $125 Economist subscription offer, observation by Dan Ariely – http://danariely.com
  25. 25. SubscriptionEconomist.com $59Print subscription $125Print & web subscription $125 Economist subscription offer, observation by Dan Ariely – http://danariely.com
  26. 26. Visualstorytelling
  27. 27. Commercial made for Union Carbide in 1968 for an insulation material called "Super Insulation." http://www.youtube.com/watch?v=6zLyYenr-js
  28. 28. @waringdesign jon@3sixty.co.ukThe Process of Design Squiggle by Damien Newman Economist subscription offer by Dan Ariely http://v2.centralstory.com/about/squiggle/ http://danariely.com The four vectors through which brand emerges. Get Mental Notes by Stephen P Anderson Wally Ollins: The Brand Handbook http://getmentalnotes.com/ Archetypes diagram by Brand Communications Contact Charles Walker: M 0741356 6298 W 020 7638 6856

×