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1. Master of Science in Planning (Tourism)MIT2203TOURISM MARKETING Lecturer: Prof. ZeinabKhalifah SOCIAL MARKETING: AIR ASIA AS A CASE STUDY Prepared by:LidaSayahi 3March 2011
22. On 2 December 2001, the heavily-indebted airline was purchased by formerĀ Time Ā executive Tony Fernandes's companyĀ Tune Air Sdn BhdĀ for the token sum of one ringgit
31. Air Asia flies direct, or āpoint to pointā, and does not offer any connecting services. A direct service between two points will produce lower emissions than two flights via a hub.