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Session4 pl online_course_6_june2011

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  • http://www.cancer.gov/cancertopics/coping/chemotherapy-and-you/page5
  • http://www.patientsafety.gov/vision.html
  • http://www.airea.com/AIRINFO/AboutAIR.aspx
  • http://west.thomson.com/products/services/law-school-exchange/default.aspx
  • http://www.fda.gov/AboutFDA/ContactFDA/ReportaProblem/default.htm
  • http://www.treasurydirect.gov/indiv/indiv.htm
  • http://www.treasurydirect.gov/indiv/tools/tools.htm
  • http://www.archives.gov/research/start/plan-visit.html
  • http://www.baltimorecountymd.gov/Agencies/publicworks/solid_waste/trash.html
  • http://www.co.henrico.va.us/departments/utility/solid-waste/automated-trash-collections/
  • http://www.usa.gov/webcontent/managing_content/organizing/links.shtml
  • http://www.usa.gov/webcontent/technology/search/optimization.shtml
  • Transcript

    • 1. Write Great Web Content: Plain Language in Action Session 4: June 6, 2011
    • 2. Course topics for Session 4
      • Part 1: Review of topics and homework from Session 3
      • Part 2: Write scannable web content
      • Part 3: Write meaningful hypertext links
      • Part 4: In course assignment: Revise “click here” links
      • Part 5: Write web content search engines can find and rank highly
      • Part 6: Session 4 wrap-up
      • Part 7: Session 4 homework: writing assignment and reading assignment
    • 3. Course topics for Session 4
      • Part 1: Review of topics and homework from Session 3
      • Part 2: Write scannable web content
      • Part 3: Write meaningful hypertext links
      • Part 4: In course assignment: Revise “click here” links
      • Part 5: Write web content search engines can find and rank highly
      • Part 6: Session 4 wrap-up
      • Part 7: Session 4 homework: writing assignment and reading assignment
    • 4. Part 1: Review topics and homework from Session 3
      • Session 3 topics:
      • How to repurposing print content for the web: gateway pages or full “Humpty Dumpty”
      • How to edit for conciseness: relevance and brevity
      • Session 3 reading homework:
      • Chapter 5, “Writing Information, Not Documents”
      • Chapter 8, “Tuning up Your Sentences”
      • Session 3 writing homework:
      • Topic A: Plan to repurpose print content at your site
      • Topic B: Edit content for conciseness (relevance and brevity)
    • 5. Course topics for Session 4
      • Part 1: Review of topics and homework from Session 3
      • Part 2: Write scannable web content
      • Part 3: Write meaningful hypertext links
      • Part 4: In course assignment: Revise “click here” links
      • Part 5: Write web content search engines can find and rank highly
      • Part 6: Session 4 wrap-up
      • Part 7: Session 4 homework: writing assignment and reading assignment
    • 6. Part 2: Write headings to make web content scannable
      • “ Your content is so good that I didn’t have to read the whole thing”
    • 7. How do these headings help the reader scan?
    • 8. Two types of headings
      • Message heading: a clause or a question
      • Topic headings: a phrase or a word
    • 9. Message headings
      • “Organize Family Health Records Carefully”
      • “Use Supported Character Sets”
      • “Can You Afford That Home Improvement Project?”
    • 10. Topic headings
      • “Project Overview”
      • “Asthma Symptoms”
      • “Business Resources for Independent Contractors”
    • 11. In-class practice: add headings to this VA content
    • 12. For discussion: Five clear signs your content needs headings
      • ___________________________
      • ___________________________
      • ___________________________
      • ___________________________
      • ___________________________
    • 13. Only well-written headings are helpful
    • 14. Revise the AIR headings
      • Broker Professionals Dedicated to Integrity At a time when commercial real estate was burgeoning in Southern California, a group of visionary brokers, in 1960, founded the American Industrial Real Estate Association. In the ensuing years, the “AIR” came to signify respect and integrity. This is no accident. It was the goal of these highly respected brokerage community leaders to bring stability to a fast-growing profession and, perhaps more important, to raise professional standards, ethics, cooperation, and continuing education among its practitioners.
      • Rules, Standard Forms Vital This stability was achieved in no small measure by the Association’s prompt establishment of Rules of Professional Conduct for commercial brokers aimed at ensuring fair play in transactions. Complementing this were Standard Sale and Lease Contracts, and particularly vital to brokers, the Standard Owner/Agency Agreement, which was tailored to solidify the broker’s status in transactions.
      • AIR was also founded as an organization by brokers, for brokers. As such, at its core is the practice of advancing the success of its membership, while providing their clients with optimum service and credibility.
      • Ongoing Industry Outreach Grounded in these values, AIR has come to represent the highest degree of integrity and outreach in a dynamically changing industry.
      • Significantly, in an effort to expand its outreach to the broadest range of the brokerage community, the Association is now doing business as AIR Commercial Real Estate Association in order to incorporate the office and retail sectors of the industry.
      • Today, with more than 1600 real estate professionals in over 350 firms, ranging from global companies to local boutique firms blanketing the eight-county Southern California region, AIR represents approximately 95 percent of the region’s brokerage community. This makes it the nation’s largest organization of its kind.
      • A Working Organization AIR members are licensed real estate professionals who actively specialize in the sale and leasing of industrial/commercial properties. The Association is governed by a Board of Directors drawn from its membership. The Board of Directors meets monthly to conduct the business of AIR.
      • AIR is a "working", non-profit corporation whose many programs and services are designed to advance the success of the AIR’s members.
    • 15. Course topics for Session 4
      • Part 1: Review of topics and homework from Session 3
      • Part 2: Write scannable web content
      • Part 3: Write meaningful hypertext links
      • Part 4: In course assignment: Revise “click here” links
      • Part 5: Write web content search engines can find and rank highly
      • Part 6: Session 4 wrap-up
      • Part 7: Session 4 homework: writing assignment and reading assignment
    • 16. Part 3: Write meaningful hypertext links
      • Q. How do you decide what and how much to link?
      • A. Each embedded hypertext link should support the message of the page
    • 17. Five guidelines for writing hypertext links
      • Use links to provide access to more detailed content and knit sections of your site together.
      • Use links to shorten content.
      • Make sure “What you click is what you get.”
      • Choose meaningful words for links; choose verbs whenever possible.
      • Avoid click here .
    • 18. How could we use links to shorten this content?
    • 19. Make sure “what you click is what you get”
    • 20. “ Price your savings bonds”  “Tools”
    • 21. Study all the ways these web writers have chosen meaningful words for links
    • 22. Course topics for Session 4
      • Part 1: Review of topics and homework from Session 3
      • Part 2: Write scannable web content
      • Part 3: Write meaningful hypertext links
      • Part 4: In course assignment: Revise “click here” links
      • Part 5: Write web content search engines can find and rank highly
      • Part 6: Session 4 wrap-up
      • Part 7: Session 4 homework: writing assignment and reading assignment
    • 23.  
    • 24. Revise these “click here” links
      • The Clinton Library has now scanned previously released material from the files of Elena Kagan that were created or received during her service as Deputy Assistant to the President for Domestic Policy and Deputy Director of the Domestic Policy Council (1997-99) Click here to access records
      • In 1995, NIOSH developed a new set of regulations in 42 CFR 84 [PDF] (also referred to as "Part 84") for testing and certifying non-powered, air-purifying, particulate-filter respirators.  The new Part 84 respirators have passed a more demanding certification test than the old respirators (e.g., dust; dust and mist; dust, mist, and fume; spray paint; pesticide) certified under 30 CFR 11 (also referred to as "Part 11").  Recommendations for non-powered, air-purifying particulate respirators have been updated from previous editions of the Pocket Guide to incorporate Part 84 respirators; Part 11 terminology has been removed.  For more information concerning the selection of N-, R-, or P-series (Part 84) particulate respirators click here .
      • The National Bone Health Campaign is geared for 9-12 year-old girls. However, the information also applies to older and younger girls, because healthy habits are essential for all girls to build strong bones. Click here to see how much calcium people of all ages need.
    • 25. Course topics for Session 4
      • Part 1: Review of topics and homework from Session 3
      • Part 2: Write scannable web content
      • Part 3: Write meaningful hypertext links
      • Part 4: In course assignment: Revise “click here” links
      • Part 5: Write web content search engines can find and rank highly
      • Part 6: Session 4 wrap-up
      • Part 7: Session 4 homework: writing assignment and reading assignment
    • 26. Part 5: Write web content search engines can find and rank highly
    • 27. Guidelines for writing for search engines
      • Know the keywords and phrases your customers use.
      • Choose two or three keywords that are highly specific to each page.
      • Include keywords throughout your text.
      • Emphasize your keywords in headings and subheads.
      • Include keywords in and around your hyperlinks.
      • Include at least 250 words per page.
      • Include keywords in your browser window title.
    • 28. How well will search engines find and rank these country trash pages?
    • 29. Will Google like Henrico’s trash page better than Baltimore’s?
    • 30. Course topics for Session 4
      • Part 1: Review of topics and homework from Session 3
      • Part 2: Write scannable web content
      • Part 3: Write meaningful hypertext links
      • Part 4: In course assignment: Revise “click here” links
      • Part 5: Write web content search engines can find and rank highly
      • Part 6: Session 4 wrap-up
      • Part 7: Session 4 homework: writing assignment and reading assignment
    • 31. Part 5: Session 3 wrap-up
      • Questions?
      • Web pages to look at again?
      • Review techniques for writing headings to make web content scannable?
      • Review techniques for writing meaningful hypertext links?
      • Review ways to write content search engines will find and rank highly?
    • 32. Part 5: Session 3 wrap-up, continued
      • Plain language and web writing resources
      • Course web page
      • Course evaluation
    • 33. Course topics for Session 4
      • Part 1: Review of topics and homework from Session 3
      • Part 2: Write scannable web content
      • Part 3: Write meaningful hypertext links
      • Part 4: In course assignment: Revise “click here” links
      • Part 5: Write web content search engines can find and rank highly
      • Part 6: Session 4 wrap-up
      • Part 7: Session 4 homework: writing assignment and reading assignment
    • 34. Part 7: Writing and reading homework for Session 4
      • By Friday, June 10:
      • Write for search engines – AND – Content Action Plan
      • Read
      • Chapter 10, “Breaking Up Your Text with Headings”
      • Chapter 12, “Writing Meaningful Links”
    • 35. Resources
    • 36. Resources