Anonymized Positioning Statements for Focus Grouping

2. There are a lot of diet plans out there, and you’ve probably tried a
number of these oversold, under delivering diets. Maybe you’ve even
had some short-term success, but odds are they couldn’t really help
you maintain that weight loss. When you get tired of those diet plans,
it’s “Time to Go with the Professionals.”
Based on 30 years of professional experience, Program X is a weight
management program that has been tested in a clinic-based
environment where it is administered by doctors and healthcare
professionals. That empowering and transforming “pro level”
efficiency and “decision-free” weight management is now available to
everyone.
Over 40 clinical studies on this have produced results not seen
elsewhere. 60% of patients achieve 10% or greater weight loss (23
lbs.) just within the first 12 weeks! Our unique combination of a
healthy diet, exercise, coaching, support and accountability achieves
the kind of professional results that prove to be most durable over the
long-term.

3. How do you deal with eating healthy food while enjoying events where
empty calories are the norm and regular exercise is the first thing to go
off a schedule that’s already way too full? Over the last 30 years,
Program X has helped people learn how to live a full life while eating
low-calorie foods and exercising regularly.
Decades of research show that Program X offers the precise kind of
coaching, support and accountability that lead to weight management
success, even for the busiest, most chaotic lifestyles. Our expertise lets
us fine-tune your program to work with your lifestyle. In the process,
this support helps you change your behavior—AND changing behavior
is at the very core of “breaking the cycle” and finally achieving long-
term weight loss.
Get real. On average with Program X, 60% of patients achieve 10% or
greater weight loss (23 lbs.) just within the first 12 weeks! You’ll be
pleasantly surprised at how losing just 10% of your weight can make a
very real difference in your world.

4. If diets work, why are there thousands of them and millions of
people who have failed at them? Program X isn’t a diet. It’s a clinic-
based weight management program that has created an innovative
way to expand beyond the clinic so it can now be available to
everyone.
Program X works by “rewiring” old behaviors into the success
behaviors you desire. It utilizes compassionate coaching to help train
your brain (and your body) so you think, feel and behave positively
towards diet, exercise and goal-tracking. By providing you with this
proven, structured weight management system AND the support and
feedback you need to stay with it, Program X helps you lose weight
quickly, safely and long-term.
60% of people achieve 10% or greater weight loss (23 lbs.) just
within the first 12 weeks! With 30 years of expertise and over 40
clinical studies, Program X can help you say “goodbye” to diets and
say “hello” to serious weight management that’s seriously effective
long-term.

5. For some people, it’s not just about being able to fit into a certain
outfit or look better for an event. It’s about achieving measurably
better health. Small goals such as being able to climb the stairs without
being out of breath. Big goals such as being able to enjoy watching
your children grow up. Measurable goals such as controlling blood
pressure, diabetes and cholesterol—often to the point of discontinuing
some medications.
Program X is a popular extension of a clinic-based program that has
proven for over 30 years to help even the most diet-resistant people get
much more control over their weight/health. In fact, 60% of
participants achieve 10% or greater weight loss (23 lbs.) just within the
first 12 weeks! Program X is a behavior-modifying approach to greater
health that is too important to be limited to clinics. That’s why we’re
now making this degree of control over weight/health available to
everyone.
With Program X, you not only lose weight quickly and safely, but you
learn to keep it off. Imagine how much healthier and vibrant you would
be if you could truly learn to live a lifestyle where a healthy diet,
exercise and accountability were solid, dependable, part of your
everyday life.

6. You’re successful in so many areas of your life, but why is it that you
continually fail at keeping weight off? Did you ever stop and think…
Maybe it’s not my fault? Maybe I should stop blaming myself and look at
the world around me. Most work now involves spending long hours siting
at desks in front of computer screens or sitting in meetings. Most of our
meal options include restaurants, prepared foods or take-out food where
portion sizes and calories have increased and nutritional value has gone
down. We live in an “obesogenic” environment. Should it be a surprise
that 70% of Americans are now overweight or obese?
With Program X, you don’t have to go it alone. Empathetic and
understanding coaching and knowledgeable support helps you to
“rewire” your behavior so you actually learn to enjoy living a lifestyle
based around nutrition-rich foods, regular exercise and goal tracking.
Program X is based on 30 years of in-clinic weight management
experience. We’ve learned what works for people day-in, day-out. 60% of
participants achieve 10% or greater weight loss (23lbs.) just within the
first 12 weeks. We can’t promise you’ll never get off track, but we can
promise you’ll learn how to get right back on your path to greater health.

7. Have you ever had the thoughts like, “I’m just naturally a fat person. It’s just
how I am. I should just learn to accept that about myself.” We understand
those thoughts. We see it a lot. AND we respectfully but strongly disagree with
them.
At Program X, we’ve helped so many people who had those misguided notions
about themselves to break through to the person they really are. Some of our
coaches and counselors were once in that place themselves. But now they
understand how to help you “rewire” those self-defeating thoughts and
behaviors, and transform them in to ongoing, successful beliefs about eating
healthy, exercising regularly and tracking to long-term weight management
goals.
If you’re in that self-defeating cycle of “I’m fat, and that’s that,” then yes, you
may continue to be correct if you don’t change it. But remember, Program X is
rooted in three decades of helping people “rewire” their thoughts, feelings and
actions to far more successful ones. In fact, on average, 60% of participants
achieve 10% or greater weight loss (23 lbs.) just within the first 12 weeks!

9. You’re tired of having two sets of different size clothes. And you
absolutely know which set you want to get rid of. But you’re afraid,
because you’ve been through this cycle before. (Maybe a number of
times.) Program X can teach you to “Say No to the Yo-Yo.”
Program X will help you finally learn how to manage your hunger with
low-calorie foods, daily exercise and goal-tracking based on the
support, feedback, tips and tools from your coaches. With this
proven, long-term approach, you can start thinking about where
you’re going to donate your other” wardrobe, since you probably‟
won’t be needing it in the long run.
We understand how motivating losing weight quickly can be. On
average, 60% of participants achieve 10% or greater weight loss (23
lbs.) just within the first 12 weeks! We also teach you ‟how to keep
going once you start plateauing.” By giving you the tools you need,
you start to incorporate into your daily life all the elements of weight
management that are known to work long-term.

10. If you’ve ever felt like you’re in a lonely, head-to-head battle with
your weight, maybe what you need is an empowering coach who’s on
your side. Someone who will champion you through the inevitable
struggles of losing weight and keeping it off long-term.
No one has a better understanding of what you’re going through than
the coaches and counselors at Program X. They give you the kind of
support (in-clinic, at home or by phone) it will take to help you move
through that stuck place to where you want to be. Our research
shows a direct correlation between the amount of support provided
and the amount of weight you lose.
You no longer have to “go it alone.” 60% of patients achieve 10% or
greater weight loss (23 lbs.) just within the first 12 weeks! (Of course,
more time on the program results in more weight loss.) Now available
to everyone via the phone and online, Program X was born out of a
clinic-based weight management program where caring professionals
help make the proven elements of weight management a powerful
and natural part of your everyday life.

11. If you’re a veteran dieter, it’s time someone was direct with you.
Losing weight and keeping it off isn’t always going to be easy, but
that doesn’t mean it can’t be simple. Program X is designed to be so
simple, weight management becomes almost second nature. For real
long-term weight loss, isn’t that what you really want?
Program X takes the guesswork out of weight loss. Expert coaching
and empowering support help you fine-tune the amount of low-
calorie foods you eat and the amount of daily exercise you get, based
on goal-tracking. For 30 years, in clinics across America, this behavior-
modifying support has been successful for some of the most diet-
weary among us. Program X is finally available to everyone,
everywhere. Now get the support you need from the convenience of
your home, your office or simply your smartphone—no clinic
necessary.
With Program X, 60% of people achieve 10% or greater weight loss
(23 lbs.) just within the first 12 weeks! Why complicate things?
Simplicity and precision are the proven keys to long-term durable
weight loss.

12. You’ve probably experienced that moment where you’re eating something
that you know isn’t good for you, but you continue eating it anyway. Or
that portion of time when you know that going out for a walk would be the
best thing to do, but after an exhausting and stress-filled day, you just want
to relax in front of the TV. Could it be that you are living in a world that is
out of control all around you? A world where you’re constantly tempted by
high-fat, bad-carb, low-nutrition food and where most jobs involve sitting
for hours on end?
With Program X, you can finally learn to control yourself, even if you can’t
control the tasty temptations around you. Coaching and support can help
you modify your attitude and your behavior so you actually learn to live a
lifestyle based on healthy foods, regular exercise and goal-tracking. It’s not
that you won’t ever get off track, but you will learn to get back on track
and stay on track like never before.
Program X has been helping people learn to be more in control for over 30
years. That’s why 60% of participants achieve 10% or greater weight loss
on average, losing 23 lbs. within the first 12 weeks. If you’re tired of
hearing people say “it’s all in your mind,” then that’s the place to learn to
control what goes on inside of you, even if you can’t control what goes on
outside of you.