Should I Hire Someone to Replace Me?
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The document discusses hiring someone to replace the business owner in order to focus on marketing and sales. It emphasizes the need to have a specific plan that outlines the marketing avenues to implement, such as email marketing, website design, door hangers, newsletters, and pay per click advertising. The plan should include very specific actions like designing a door hanger by a certain date, getting pricing from printers, and an schedule for handing out door hangers in different neighborhoods on set dates. The overall message is that to be successful, the business owner needs a detailed marketing plan and then must execute on it.
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Should I Hire Someone to Replace Me?
- 2. The short answer is And as quickly as you can. YES!
- 3. BUT, and this is a major caveat that could wreck the success…
- 4. …Only if you have a plan.
- 5. 100 percent of YOUR time should be spent on marketing and sales now.
- 6. Think about the things that you could do…
- 8. Investigate PPC (PPC stands for Pay Per Click, or small ads that show up when people are browsing the internet. You only pay for the ad when someone clicks on it.)
- 9. Look into content marketing. This can also be a newsletter!
- 10. Create custom doorhangers to market to your most desired neighborhoods.
- 11. Or create a gift card/referral program. =
- 12. Limit yourself initially to implementing 3 marketing avenues Email Marketing Website Design Design Doorhangers Newsletter Pay Per Click Advertising
- 13. Your plan should be VERY specific
- 14. For example: 1) Work with graphic artist and design door hanger today 2) Get pricing from printers and decide where to print door hangers
- 15. Create an action plan, such as: 2) Go to Neighborhood 2 on Tuesday and hang 350 more door hangers 1) Go to Neighborhood 1 on Monday and hang 500 door hangers
- 16. If you can’t afford to hire someone to hang the 500 door hangers, then you and your crew take a day and hang the door hangers.
- 17. Whatever it takes… GET IT DONE!
- 18. Your plan should be SO specific that you could hand it to someone else and he/she would know EXACTLY what to do.
- 20. Provide your contact info and you will receive two videos that go into more detail about what you should do next.
- 21. • Plan HOW you will market • Plan WHERE you will market • Plan WHAT you will market • Plan what you will DO EACH DAY to help your marketing Bottom line, It comes down to Planning. Service AutoPilot can help you with figure out what to plan for and how to plan.
Editor's Notes
- Replace with a Lawn Care Themed Background
- Replace with a lawn care themed background
- Replace with a lawn care themed background
- The slides like this look too white to me; like a typical powerpoint. Consider an image of a casually dressed small business owner
- Replace with a lawn care/ small business owner themed background. This guy is in a suit and is looking at graphics that won’t resonate at all with our community
- Add a hyperlink to this: https://youtu.be/9EV5224awY8. Add in “Service Autopilot could help with this”
- Provide a VERY brief definition
- Shrink the image slightly and add a call out that says “This can also be a newsletter!” . Add a link to this: https://youtu.be/XC8VGStO4BQ
- Change text to “Create custom door hangers to market to your most desired neighborhoods.” Link to this: https://youtu.be/QJB9ka1IsmA
- Change the image. It looks too white. Add a link to this: https://youtu.be/k-zP1eqHT1M
- Image is too busy. Use something simpler and more lawn care themed.
- Too much white in the back ground. I’ll mark some images on thinkstock for you.
- I think this one’s ok with the white because the text takes up a bit more room.
- Too much white and it’s too different from other slides. Change the image. Also, change it from “XYZ” and “ABC” to “Neighborhood 1” and “Neighborhood 2”
- Change the image
- Change the image.