Webpages are ranked by a complex algorithm, butbasically on-site optimization comes down to:Picking the keywords you want...
JUST PUT KEYWORDS EVERYWHERE!!! URL (exact match domains) Body – no variations Headings Metadata We still put keyword...
NEW SCHOOL ON-PAGE OPTIMIZATIONThink about humans before search engines What value does this keyword offersomeone? Does ...
SEARCH ENGINES ARE LIKE LITTLE BABIESThey need to be be spoon fed…with text Text only – HTML Can’t read images Can’t re...
THROUGH YOUR EYES…
THROUGH A SEARCH ENGINE’S EYES…
ON-PAGE ESSENTIALSMeta dataThe “official” data found in the <head>section of the HTML Title Tags Meta description Meta ...
TITLE TAGSThe single most important part of on-page optimization (following the actualcontent) It’s the first thing a cr...
SEE?
KEY TIPS FOR META TITLES Make it relevant and unique - need to give both thereader and the search a good first impression...
META DESCRIPTIONS Short description what the page is about160 characters or else cut offMore important for alluring a u...
META KEYWORDS Had value at one time – definitely not any moreinGoogle Yahoo still values keywords for site discovery,pos...
OTHER ON-PAGE FACTORS URL shorter URLs perform better in SERPs and are morelikely to be shared/linked to Hyphens, not u...
CONTENT Most critical aspect of on-page SEO Crawlers need to associate your page with a set ofkeywords Need to give cra...
CONTENT Links – content is our primary source ofconsistent link building at PCG Links increase of a pageHelp search eng...
CONTENT Anchor Text One of the strongest signals search engines use when rankingIf many links point to a page with the ...
CONTENT – BODY TAGS Keyword usage – 2 to 3 times (4 to 6 on lengthier pages) H1 headline – not as important as once thou...
PHEW!
On site-optimization
Upcoming SlideShare
Loading in …5
×

On site-optimization

240 views
207 views

Published on

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
240
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

On site-optimization

  1. 1. Webpages are ranked by a complex algorithm, butbasically on-site optimization comes down to:Picking the keywords you want to be found forPutting those keywords on a Web page in various ways sosearch engines know what the page is aboutWHAT DOES IT MEAN TO ~OPTIMIZE~ A PAGE?
  2. 2. JUST PUT KEYWORDS EVERYWHERE!!! URL (exact match domains) Body – no variations Headings Metadata We still put keywords in these places, but itsrequires a bit more thought nowadays…OLD SCHOOL ON-PAGE OPTIMIZATION
  3. 3. NEW SCHOOL ON-PAGE OPTIMIZATIONThink about humans before search engines What value does this keyword offersomeone? Does it sound natural? Use variations – limiting to one keywordwon’t help you be found for similar terms
  4. 4. SEARCH ENGINES ARE LIKE LITTLE BABIESThey need to be be spoon fed…with text Text only – HTML Can’t read images Can’t read Java Can’t read Flash
  5. 5. THROUGH YOUR EYES…
  6. 6. THROUGH A SEARCH ENGINE’S EYES…
  7. 7. ON-PAGE ESSENTIALSMeta dataThe “official” data found in the <head>section of the HTML Title Tags Meta description Meta Keywords
  8. 8. TITLE TAGSThe single most important part of on-page optimization (following the actualcontent) It’s the first thing a crawler finds when itcomes to your site
  9. 9. SEE?
  10. 10. KEY TIPS FOR META TITLES Make it relevant and unique - need to give both thereader and the search a good first impression Should include most important keywords towardthe front Use the business name at the end to establish brandingand increase CTR for those who know who you are 65-75 characters (or else it gets cut off inSERPs)
  11. 11. META DESCRIPTIONS Short description what the page is about160 characters or else cut offMore important for alluring a user to click throughthan for search engine rankings Appears in SERP results below the URL
  12. 12. META KEYWORDS Had value at one time – definitely not any moreinGoogle Yahoo still values keywords for site discovery,possibly not ranking
  13. 13. OTHER ON-PAGE FACTORS URL shorter URLs perform better in SERPs and are morelikely to be shared/linked to Hyphens, not underscores Keyword Location in URL Keyword should be close to domainPcgdigitalmarketing.com/folder/subfolder/SEOversusPcgdigitalmarketing.com/SEO
  14. 14. CONTENT Most critical aspect of on-page SEO Crawlers need to associate your page with a set ofkeywords Need to give crawlers enough beef to understand whatthe page is about – 100 words typically isn’t enough Should be written naturally to let keywords fall intoplace. If not, go back and adjust
  15. 15. CONTENT Links – content is our primary source ofconsistent link building at PCG Links increase of a pageHelp search engineswith keywords that are used in anchor text
  16. 16. CONTENT Anchor Text One of the strongest signals search engines use when rankingIf many links point to a page with the right anchor text, thatpage has a good chance of ranking use 2 or 3 times throughout content using keyword and variationsof the keyword
  17. 17. CONTENT – BODY TAGS Keyword usage – 2 to 3 times (4 to 6 on lengthier pages) H1 headline – not as important as once thought, but stillshould include keywordH2/H3/H4/Hwhatever – not huge importance, but use asneeded Alt Attribute – even more important than thought! Alwaysadd keyword-friendly alt tag to images
  18. 18. PHEW!

×