Introduction to Multilingual Retrieval Augmented Generation (RAG)
On site-optimization
1.
2. Webpages are ranked by a complex algorithm, but
basically on-site optimization comes down to:
Picking the keywords you want to be found for
Putting those keywords on a Web page in various ways so
search engines know what the page is about
WHAT DOES IT MEAN TO ~OPTIMIZE~ A PAGE?
3. JUST PUT KEYWORDS EVERYWHERE!!!
URL (exact match domains)
Body – no variations
Headings
Metadata
We still put keywords in these places, but its
requires a bit more thought nowadays…
OLD SCHOOL ON-PAGE OPTIMIZATION
4. NEW SCHOOL ON-PAGE OPTIMIZATION
Think about humans before search engines
What value does this keyword offer
someone?
Does it sound natural?
Use variations – limiting to one keyword
won’t help you be found for similar terms
5. SEARCH ENGINES ARE LIKE LITTLE BABIES
They need to be be spoon fed…with text
Text only – HTML
Can’t read images
Can’t read Java
Can’t read Flash
8. ON-PAGE ESSENTIALS
Meta data
The “official” data found in the <head>
section of the HTML
Title Tags
Meta description
Meta Keywords
9. TITLE TAGS
The single most important part of on-
page optimization (following the actual
content)
It’s the first thing a crawler finds when it
comes to your site
11. KEY TIPS FOR META TITLES
Make it relevant and unique - need to give both the
reader and the search a good first impression
Should include most important keywords toward
the front
Use the business name at the end to establish branding
and increase CTR for those who know who you are
65-75 characters (or else it gets cut off in
SERPs)
12. META DESCRIPTIONS
Short description what the page is about
160 characters or else cut off
More important for alluring a user to click through
than for search engine rankings
Appears in SERP results below the URL
13. META KEYWORDS
Had value at one time – definitely not any more
in
Google
Yahoo still values keywords for site discovery,
possibly not ranking
14. OTHER ON-PAGE FACTORS
URL
shorter URLs perform better in SERPs and are more
likely to be shared/linked to
Hyphens, not underscores
Keyword Location in URL
Keyword should be close to domain
Pcgdigitalmarketing.com/folder/subfolder/SEO
versus
Pcgdigitalmarketing.com/SEO
15. CONTENT
Most critical aspect of on-page SEO
Crawlers need to associate your page with a set of
keywords
Need to give crawlers enough beef to understand what
the page is about – 100 words typically isn’t enough
Should be written naturally to let keywords fall into
place. If not, go back and adjust
16. CONTENT
Links – content is our primary source of
consistent link building at PCG
Links increase of a page
Help search engines
with keywords that are used in anchor text
17. CONTENT
Anchor Text
One of the strongest signals search engines use when ranking
If many links point to a page with the right anchor text, that
page has a good chance of ranking
use 2 or 3 times throughout content using keyword and variations
of the keyword
18. CONTENT – BODY TAGS
Keyword usage – 2 to 3 times (4 to 6 on lengthier pages)
H1 headline – not as important as once thought, but still
should include keyword
H2/H3/H4/Hwhatever – not huge importance, but use as
needed
Alt Attribute – even more important than thought! Always
add keyword-friendly alt tag to images
