1. MINIMUM VIABLE PRODUCT

2. Will the business work? 2 stages of learning
Search
1.
Discovery
Build
2.
Validation

3. Will the business work? 2 stages of learning
1.
Research
2.
Test

4. Will the business work? 2 stages of learning
1.
Ask
2.
Sell

5. Will the business work? 2 stages of learning
1.
Learn
2.
Confirm

6. What question are we trying to answer?
Do they
want what
we are
making?
Will they
pay for it?

8. Will the business work? 2 stages of learning
1.
Interviews
2.
MVP

9. Minimum variable product
A strategy used for fast and quantitative market
testing - Wikipedia

10. Minimum variable product
A version of a new product which allows a team to
collect the maximum amount of validated learning
about customers with the least effort.
- Eric Ries

11. Minimum variable product
The smallest solution you can build that captures
customer value [gets customers to pay].
- Ash Maurya

12. MVP 1: Sales presentations

13. BizLeague

14. MVP 2: Landing page/Facebook

21. MVP 3: Explainer Video

22. DropBox MVP Landing Page

23. Who gives a crap? Campaign

24. DollarShaveClub.com

25. MVP 4: Startup Concierge

28. Experiment 2
Experiment 1
Assumption
Learning Task
Expected Result
Actual Result
Decision

29. 14:00-17:00 TEST ASSUMPTIONS / BUILD MVP
1.
2.
3.
4.
Sketch your business model (Plan) 10 minutes
Identify critical assumptions 5 minutes
Test critical assumptions (See booklet)
Keep changing until you find one that works
Build your MVP
1. Sales Presentation MVP
2. Landing page
3. Explainer videos
4. Startup concierge