INCLUDE IMAGES &
RICH MEDIA TO STAND OUT
Sponsored Updates Best Practices:
Targeted to marketing professionals
Adobe included a compelling image to reinforce a point
Samsung included a video that expressed
product benefits
Targeted to professionals globally
Targeted to professionals in the banking and
investment industry
BlackRock added a video tackling a tough issue
Mercedes-Benz embedded a video showcasing
a new product
Targeted to professionals in the United States
Nissan attached a compelling image to show
what inspires their products
Targeted to professionals globally
WRITE A COMPELLING
INTRODUCTION & HEADLINE
Sponsored Updates Best Practices:
Targeted to senior leadership at very large companies
INSEAD asked a thought-provoking question about
a hot topic
Telstra asked about common business behavior to
introduce product tips
Targeted to professionals in Australia
POST TOPICS THAT
APPEAL TO THE NEEDS
OF THE AUDIENCE
Sponsored Updates Best Practices:
Targeted to IT professionals
Dell wrote tips to help IT professionals better secure
their data
Targeted to professionals in the insurance industry
AIG shared a timely whitepaper with
insurance professionals
Targeted to IT, engineering, operations and marketing
professionals at very large companies
AT&T shared industry insights ...
Targeted to IT and consulting directors and above
Hortonworks illuminated a technical topic for a
technical audience
SHARE THOUGHT LEADERSHIP
& ADVICE
Sponsored Updates Best Practices:
Targeted to senior level professionals
Citi asked senior professionals to share advice
IBM offered guidance to enable innovation
Targeted to IT professionals
Intuit career advice for entrepreneurs
Targeted to professionals at small companies
HubSpot shared practical tips on
creating infographics
Targeted to professionals in sales and marketing
at small to mid si...
The Content Marketing Institute offered guidance on
successful content marketing
Targeted to management in marketing and m...
Domo promoted product benefits that make COO’s
jobs easier
Targeted to senior leadership in operations
Xerox shared advice on enabling risk-taking
Targeted to individual contributors
SHARE THOUGHT LEADERSHIP
ON FUTURE TRENDS
Sponsored Updates Best Practices:
Lenovo linked to a survey on the future of
device interaction
Targeted to professionals in Asia-Pacific
Microsoft shared a provocative prediction from
an expert
Targeted to senior level professionals
in the United States
Shell featured an interactive map on the future
of energy
Targeted to government, media, and education
professionals in th...
Gallery of Great LinkedIn Sponsored Updates
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Gallery of Great LinkedIn Sponsored Updates

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See examples of great Sponsored Updates that have helped brands build deeper brand relationships with our members. To get started with Sponsored Updates on LinkedIn, visit http://lnkd.in/sponsoredupdates

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Gallery of Great LinkedIn Sponsored Updates

  1. 1. INCLUDE IMAGES & RICH MEDIA TO STAND OUT Sponsored Updates Best Practices:
  2. 2. Targeted to marketing professionals Adobe included a compelling image to reinforce a point
  3. 3. Samsung included a video that expressed product benefits Targeted to professionals globally
  4. 4. Targeted to professionals in the banking and investment industry BlackRock added a video tackling a tough issue
  5. 5. Mercedes-Benz embedded a video showcasing a new product Targeted to professionals in the United States
  6. 6. Nissan attached a compelling image to show what inspires their products Targeted to professionals globally
  7. 7. WRITE A COMPELLING INTRODUCTION & HEADLINE Sponsored Updates Best Practices:
  8. 8. Targeted to senior leadership at very large companies INSEAD asked a thought-provoking question about a hot topic
  9. 9. Telstra asked about common business behavior to introduce product tips Targeted to professionals in Australia
  10. 10. POST TOPICS THAT APPEAL TO THE NEEDS OF THE AUDIENCE Sponsored Updates Best Practices:
  11. 11. Targeted to IT professionals Dell wrote tips to help IT professionals better secure their data
  12. 12. Targeted to professionals in the insurance industry AIG shared a timely whitepaper with insurance professionals
  13. 13. Targeted to IT, engineering, operations and marketing professionals at very large companies AT&T shared industry insights to help enterprise companies with tablet strategy
  14. 14. Targeted to IT and consulting directors and above Hortonworks illuminated a technical topic for a technical audience
  15. 15. SHARE THOUGHT LEADERSHIP & ADVICE Sponsored Updates Best Practices:
  16. 16. Targeted to senior level professionals Citi asked senior professionals to share advice
  17. 17. IBM offered guidance to enable innovation Targeted to IT professionals
  18. 18. Intuit career advice for entrepreneurs Targeted to professionals at small companies
  19. 19. HubSpot shared practical tips on creating infographics Targeted to professionals in sales and marketing at small to mid sized companies
  20. 20. The Content Marketing Institute offered guidance on successful content marketing Targeted to management in marketing and media
  21. 21. Domo promoted product benefits that make COO’s jobs easier Targeted to senior leadership in operations
  22. 22. Xerox shared advice on enabling risk-taking Targeted to individual contributors
  23. 23. SHARE THOUGHT LEADERSHIP ON FUTURE TRENDS Sponsored Updates Best Practices:
  24. 24. Lenovo linked to a survey on the future of device interaction Targeted to professionals in Asia-Pacific
  25. 25. Microsoft shared a provocative prediction from an expert Targeted to senior level professionals in the United States
  26. 26. Shell featured an interactive map on the future of energy Targeted to government, media, and education professionals in the Middle East
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