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Gallery of Great LinkedIn Sponsored Updates

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See examples of great Sponsored Updates that have helped brands build deeper brand relationships with our members. To get started with Sponsored Updates on LinkedIn, visit …

See examples of great Sponsored Updates that have helped brands build deeper brand relationships with our members. To get started with Sponsored Updates on LinkedIn, visit http://lnkd.in/sponsoredupdates

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  • What about best practices on duration? How often to change up content? How long to keep a post online (adjusted for objective)?
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  • Ok, and could we get some idea of the engagement numbers, impressions, and cost required to get this. Thanks
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  • 1. INCLUDE IMAGES & RICH MEDIA TO STAND OUT Sponsored Updates Best Practices:
  • 2. Targeted to marketing professionals Adobe included a compelling image to reinforce a point
  • 3. Samsung included a video that expressed product benefits Targeted to professionals globally
  • 4. Targeted to professionals in the banking and investment industry BlackRock added a video tackling a tough issue
  • 5. Mercedes-Benz embedded a video showcasing a new product Targeted to professionals in the United States
  • 6. Nissan attached a compelling image to show what inspires their products Targeted to professionals globally
  • 7. WRITE A COMPELLING INTRODUCTION & HEADLINE Sponsored Updates Best Practices:
  • 8. Targeted to senior leadership at very large companies INSEAD asked a thought-provoking question about a hot topic
  • 9. Telstra asked about common business behavior to introduce product tips Targeted to professionals in Australia
  • 10. POST TOPICS THAT APPEAL TO THE NEEDS OF THE AUDIENCE Sponsored Updates Best Practices:
  • 11. Targeted to IT professionals Dell wrote tips to help IT professionals better secure their data
  • 12. Targeted to professionals in the insurance industry AIG shared a timely whitepaper with insurance professionals
  • 13. Targeted to IT, engineering, operations and marketing professionals at very large companies AT&T shared industry insights to help enterprise companies with tablet strategy
  • 14. Targeted to IT and consulting directors and above Hortonworks illuminated a technical topic for a technical audience
  • 15. SHARE THOUGHT LEADERSHIP & ADVICE Sponsored Updates Best Practices:
  • 16. Targeted to senior level professionals Citi asked senior professionals to share advice
  • 17. IBM offered guidance to enable innovation Targeted to IT professionals
  • 18. Intuit career advice for entrepreneurs Targeted to professionals at small companies
  • 19. HubSpot shared practical tips on creating infographics Targeted to professionals in sales and marketing at small to mid sized companies
  • 20. The Content Marketing Institute offered guidance on successful content marketing Targeted to management in marketing and media
  • 21. Domo promoted product benefits that make COO’s jobs easier Targeted to senior leadership in operations
  • 22. Xerox shared advice on enabling risk-taking Targeted to individual contributors
  • 23. SHARE THOUGHT LEADERSHIP ON FUTURE TRENDS Sponsored Updates Best Practices:
  • 24. Lenovo linked to a survey on the future of device interaction Targeted to professionals in Asia-Pacific
  • 25. Microsoft shared a provocative prediction from an expert Targeted to senior level professionals in the United States
  • 26. Shell featured an interactive map on the future of energy Targeted to government, media, and education professionals in the Middle East