1. The importance of digital communications in local government. Nick Jones, Director of Interactive Services, COI Social Media Roadshow: Maximising the Powers of Social Media LGComms, Nottingham, 21 st January2010
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4. Platforms to create and connect and share Platform for others to tell their stories. Generative Web Allowing non-comms staff to be spokespeople
5. Act On Co2 User generated content takes many forms. Be prepared to manage odd-shaped and angry input SOCIAL 100
16. It reflects the emerging comms paradigm Command and control Collaboration The passive citizen I invent I direct I do I invite We invent We or you do Active participation From To
17. It’s got to be perform if we are to avoid the comms outcome gap Earned ? ? ? ? ? ? Current Reduce paid. Increase owned and earned Finite capability of owned and earned. Accept outcome shortfall? Purchased Purchased Efficiencies Owned Owned Owned Earned Earned Earned Outcome gap Outcome gap Outcomes and expenditure More control Less control
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24. Our crowdsourced calendar of social media predictions 20 11 1. Integration and Screens Greater integration of social across media, specifically increased use of hash tags and TV, as well as general blurring of lines between 1. communication and services and 2. messages and experiences 2. Social Commerce Rises More virtual group buying opportunities and discounts, as well as bricks and mortar storefronts moving into Facebook to give the mix of shopping and social media to drive further sales and retention. But conversely… 3. It Gets Serious As organisations become more social, they will grappl3 with issues of reputation management, security and privacy like never before. As we’ve seen social media being used in backlashes against corporations, this could force organisations to become more risk adverse and cautious with their social media activity. 4. Internal Comms Greater focus on social media for internal comms as organisations search for meaningful, valuable ways in which they can use tools effectively. Social media becomes part of the job description of the masses, not just a job title for the few. Which begs the question: . 5, Common sense Will the term ‘social media’ lose it’s cache as organisations realise that it’s less smoke and mirrors and more common sense? . 7. Smart Listening to Optimise Listening is just one example of (4). Organisations dedicate resource to listening and measurement and try to figure out how what people are saying in social spaces can effectively be embeded into various functions across organisations. From a government perspective, the drive for ‘more for less’ will put an emphasis on both end-to-end evaluation and real-time optimisation. 8. Keep On Crowdsourcing We also foresee more crowdsourcing across govenment to satisfy public appetite for digital participation and engagement 9. A Nation of Billions And while Facebook may reach 1 billion users, 9. Twitter Commercialises and, hopefully, Twitter get serious (more bandwith, no more Fail Whale, advertising, UK sales team), 20 11 10. Social Fatigue Sets In we may see more withdrawl into the off-line world as bloggers stop blogging, (it can be exhausting). And Finally… We predict that social media will be used to greater extent for prediction http:// iabuksocial.co.uk/?p =1429#more-1429
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Editor's Notes
Probably need to win the argument internally before embarking on social media strategy. Listening can demonstrate the business case for at least on-going listnening, and then the logical step after that is to start participating. But organisations, management boards etc. can still be reluctant to sanction it: it’s new, may seem risk etc. Don’t have time to go into the detail of formulating the business case for social media, but here is a video and slide show of common fears organisations have about social media and how to get over them http://www.diaryofareluctantblogger.com/2009/01/fear-no-more.html
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