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Coventry City Council, Alison Hook

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Coventry City Council, Alison Hook

  1. 1. Coventry City Council Communications team Friday 21 January 2011 Facebook
  2. 2.   <ul><li>Facebook page set up in November 2009 </li></ul><ul><li>www.facebook.com/coventrycc </li></ul><ul><li>After two months we had 527 fans… </li></ul>Facebook and snow
  3. 3. We currently have 16,796 Facebook ‘likes’ But why such a rapid increase?
  4. 4. In January 2010 it snowed and snowed. The word spread …
  5. 5. 10,455 fans
  6. 7. <ul><li>From 4 to 18 January 2010 </li></ul><ul><li>6am starts by communications officers </li></ul><ul><li>E-mails / telephone calls from headteachers </li></ul><ul><li>Updated website and e-mailed local media </li></ul><ul><li>School closure updates sent to Twitter and Facebook via Hootsuite </li></ul><ul><li>Followed (and replied) to comments on social media </li></ul><ul><li>Listened to local radio stations </li></ul><ul><li>Telephoned schools to confirm they were open from 7.30am onwards </li></ul>
  7. 8. <ul><li>Publicised as an alternative to viewing snow updates at www.coventry.gov.uk/snowline </li></ul><ul><li>Front page of website / press releases / schools’ pages </li></ul><ul><li>Local media </li></ul><ul><li>Facebook suggestions </li></ul><ul><li>Word of mouth </li></ul><ul><li>Chief Executive’s internal blog </li></ul>
  8. 9. Coventry City Council Communications team Friday 21 January 2011 Questions?

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