New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Social Media: The Misunderstood Teenager
1. Social Media: The Misunderstood Teenager? Liz Azyan Doctoral Researcher Royal Holloway, University of London Twitter: @Liz_Azyan Email: liz@lgeoresearch.com http://www.LGEOResearch.com
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3. “ Other authors have pockets of fans online, but nothing to this extent. Stephenie Meyers Twilight series is the first social networking best seller.” Trevor Dayton, a vice-president at Indigo, Canada’s leading bookseller.
27. Fear gets in the way of innovation and customer engagement. Opportunities are seen as a threat.
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30. How is Social Media Changing Communication? 1. It’s changing the way we READ “ It is clear that users are not reading online in the traditional sense; indeed there are signs that new forms of ‘reading’ are emerging as users ‘power browse’ horizontally through titles, contents pages and abstracts going for quick wins. It almost seems that they go online to avoid reading in the traditional sense.” --The “Information Behaviour of the Researcher of the Future” study
31. 2. It’s changing the way we WRITE “ I’ve been an editor for 20-plus years. But Twitter… has become my mid-career editing coach.…If I were teaching journalism…I’d have students edit 500-word stories as Tweets. Not for the result, but the process. I’ve edited miles of copy in my day. Nonetheless, I find that every time I sit down to write a meaningful Tweet I hone my craft a bit more.” --Craig Stoltz, ex-Washington Post, “How Twitter Finally Taught Me to be an Editor”
32. 3. It’s changing the way access INFORMATION “ If the news is that important, it will find me.” 4. It’s making communication more EFFICIENT
36. Making it hard to get senior management buy-in and making a good business case for social media in government…
37. Truth is… it’s a learning curve for any new technology. People are learning the rules as it develops. Except these rules are determined by human behaviour. Therefore we need both sceptics and enthusiasts to work together to find a winning solution.
39. Talking about fear for security… Hey did I mention the U.S. Air Force is using social media and have already developed best practices? Their mission is to use current and developing Web 2.0 applications as a way to actively engage conversations between Airmen and the general public. U.S. AIR FORCE SOCIAL MEDIA HANDBOOK HTTP://WWW.AF.MIL/SHARED/MEDIA/DOCUMENT/AFD-090406-036.PDF
44. TRUST is personal . . . requires risk-taking . . . about relationships, not transactions . . . based on being willing to put the other’s needs first.
49. . Parts of the UK Government actually ‘get’ Social Media
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54. Sharing activities to networks Publish reviews from CitySearch to Facebook Both CitySearch and Facebook get behavior and sharing data Bring friends to CitySearch
Executives in the book industry have long understood that the Internet can help authors connect with fans, of course. Major releases are usually backed by author videos, a Web site, and interviews with influential book bloggers.But Meyer, a 34-year-old mother of three from Phoenix, went well beyond standard marketing. She engaged with online readers to answer their most detailed questions about the star-crossed lovers, Edward Cullen and Bella Swan. She put up her own Web site, in addition to the one by her publisher, Little Brown Books for Young Readers, posting her personal e-mail address and family photos.Meyer’s readers have responded by creating an entire world of Twilight on the Web. Cousins Chris McElvogue and Georgina Tena launched Twilighters.org last year to discuss the books with other readers.Inspired online marketing is key to the astounding success of Twilight, a series of vampire novels.Is Meyers a marketing guru? Maybe the book industry thinks so, I don’t. I believe she just see the benefit of social networks to be in touch with her readers and her readers respond positively to this human approach. The ability of touching millions of people is making social networking a powerful tool that relies in the fundamental principles of human nature.
![Twilight Phenomenon Started on MySpace Back in 2005! ,[object Object],[object Object],[object Object],[object Object],Social Media Success for Twilight Author, Stephanie Meyer](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)