Presentation given during the Texas Independence Trail Region's 11th Annual Texian Rally in Brenham, TX on January 26, 2011.

1. Destination Marketing
&
Social Media
Texas Independence Trail Region
11th Annual Texian Rally
January 26, 2011

2. Today We’ll Cover …
• What to say
• Best practices
• Some new things to try
• Q&A

3. It’s Not Just for Little Susie
The ROI of Social Media

4. General Benefits of Social Media
• It’s FREE!
• Builds deeper relationships
• Increases brand awareness
• Broadens your network
• Helps SEO
• Increases website traffic
• Can help reach journalists/media
• Empowers fans to be viral ambassadors
for your brand
Source: Social Media for Tourism Pros

5. What To Say

6. So What Do I Say?
• Customer FAQs
• Tutorials
• Company/industry news
• Events you’re attending
• Your own content
• Content from others
• Observations
• What you’re reading or watching

7. Rules of Engagement
• Listen more than you talk
• Remember: It’s about them, not you.
• Always “listen” and interact/engage
• Provide value (be helpful)
Source: Social Media for Tourism Pros

8. Formula for Success
70 20 10
Source: Social Media for Tourism Pros

9. Formula for Success
70 20 10
• 70% of content = value-added, audience-based
& not about you at all
• 20% of content = spontaneous interaction with
followers, fans, or friends
• 10% of content = unabashed self-promotion
Source: Social Media for Tourism Pros

10. Share Helpful Information

11. Share Helpful Information

12. Attaboys

13. Things To Do

14. Highlight Local Businesses

15. Highlight Local Businesses

16. Make Exclusive Offers

17. Tie Into Holidays

18. Polls and Contests

19. Be the Concierge

20. Ask & Answer Questions

21. Best Practices

22. Have a Compelling Bio

23. Have a Compelling Bio

24. Link To Everything …

25. … on Everything

26. Create a “Terms of Use” Statement

27. Create Group Rules
If you agree to these rules, you can join the group
Only post pictures to this group for which you own the
original copyright or are in the public domain.
All pictures posted to this group may be used by the Colorado
River Trail in its various publications, both print or online
(including social media). We will credit you as the
photographer on any photo that we use.
Only photos depicting the Colorado River Trail region will be
accepted. We reserve the right to reject submissions to our
Flickr group displaying content we deem to be inappropriate
or offensive without prior warning. The Colorado River Trail
reserves the right to update the Group Rules.

28. Use Personality

29. Use Personality

30. Use Personality

31. Use Dynamic Content

32. Use Dynamic Content

33. Promote Events

34. Use Favorite Pages

35. Tag on Facebook

36. Hold Contests & Promotions

37. Hold Contests & Promotions

38. Get Great Photos with Flickr Groups

39. Get Great Photos with Flickr Groups

40. Create Twitter Lists

41. Create a Social Media Directory

42. New Things To Try

43. Social Couponing

44. Social Couponing

45. Social Couponing

46. Social Couponing

47. Location-based Apps

48. Location-based Apps

49. Location-based Apps

50. Location-based Apps

51. Gowalla Contests

52. Gowalla Contests

53. Foursquare Scavenger Hunt

54. Foursquare Scavenger Hunt

55. Where To Find Me
Old School:
• Phone – 512.473.3513
• E-mail – sarah.page@lcra.org
New School:
• Twitter - @ColoradoRiverTr (work), @pagetx (personal)
• Facebook – http://www.facebook.com/ColoradoRiverTrail
• Flickr – http://www.flickr.com/groups/ColoradoRiverTrail
• Foursquare – http://foursquare.com/pagetx
• Gowalla – http://gowalla.com/users/pagetx (personal),
http://gowalla.com/users/ColoradoRiverTrail (work)