We live in a world of rapid change. 1 issue of the herald sun contains more information in it than someone would have come across in their life time in the 14th centuryMy dad would have experienced 2 technological changes in his careerWhat you learn today is outdated in 6 weeks timeInnovation and change must be part of your DNA
Introduction to Social Media for Business
Introduction to Social Media for Business Proudly Presented by:
The New Media Revolution A factory in our pocket…….
“This telephone has too many shortcomings to be seriously considered as a means of communication.” Western Union Internal memo 1876
“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?”An inventor in response to David Sarnoff’s push for radio 1920
“While theoretically and technically television may befeasible, commercially and financially it is an impossibility.” Lee De Forest, radio pioneer 1926
“Visionaries see the future oftelecommuting workers, interactivelibraries and multimedia classrooms.They speak of electronic town meetingsand virtual communities.Commerce and business will shift fromoffices and malls to networks andmodems. And the freedom of digitalnetworks will make government moredemocratic. Baloney!!”Cliff Stoll, author, astronomer,professor 1995
Top 10 Social Media Trends For 2012 Trends courtesy of Randi Zuckerberg
Trend1: Luxury living, without luxury spending• Airbnb• Cherry• Rent the Runway• Fancy Hands• Task Rabbit• Jetsuite
Trend 2: Creating the Loyalty Program of the Future
Trend 9: Video and Live Streaming • Justin TV • Ustream TV • Spondo
Trend 10: Gamification of Everything• Nike + that cheers when you’re running• Alarm clock app donates $1 every time you hit ‘snooze’• Scales that tweet you weight
Social & mobile Engines WebsiteDatabase Search Engines Engines List Spender Engines
Your Website Must Haves• You have 7 – 12 seconds to grab visitors’ attention, make it worth their while• Prime real estate is top right hand corner – make it sticky• The less clicks the better• Your unique selling and value propositions must be front and centre on your homepage• The money is in the list – ensure you your website caters for new subscribers• Ensure you’re sociable and shareable• The ability to transact with you
What is Mobile Media Marketing?5 BILLION mobile phones4 TIMES as many mobile phone usersas internet users33% of phones use high speed dataservicesEvery 60 seconds, 13,000 apps aredownloaded around the world
Some Staggering Stats• 79% of people use smart phone to help with shopping• 95% look for local information• 88% of people use local information to take action within one day• 71% of people search because they saw an ad• 48% of people use smart phones to get coupons• $216 billion = total amount of retail sales in Australia for 2011• 4.9% of total retail sales were made online & of that, 75% were from domestic online retailers
What is Location Based Marketing?Also known as geo-targetingResearch tells us that consumers generallyshop within 15km from where they liveIf you’re not on page 1 of Google,you’re not on Google & in theconsumers mind, you don’t exist!
The best way to increase foot traffic into yourstore is to influence them whilst they’rewalking!
The Fastest Way of Getting on Page One of Google!
Your Strategic Plan is the Key to Your Success or Your Failure with Social Media!
HR & Training AdvertisingAdmin Marketing PR SOCIAL MEDIA PLAN Customer Sales Service
10. Create & Implement the Plan 9. Conduct Online Audit 8. Collateral Stock-Take 7. Appoint Brand Ambassadors 6. Establish Social Policies 5. Create Your Business Personas4. Analyse Competitors & Influencers 3. Get to Know Your Communities 2. Plan and Set Business Objectives1. Key Stake-Holders Buy In (Culture)
The 10 Key Takeaways1. Accept that it is happening whether you like it or not2. Join it with traditional marketing, not instead of3. Don’t write cheques with social, mobile media and location based marketing that your business can’t cash4. Openness and transparency – Wiki leaks5. Have a publisher mindset, not a marketing mindset6. Don’t ask what (that’s a tactic) ask why (business strategy)7. You are who Google says you are8. Content plus community equals currency9. Your consumers want you, right here, right now – ZMOT10.Without a strategic plan you’ll end up with the house-that-Jack built, creating a blueprint is the key to success!
1-Day In-House Tailored Strategic Session• Tailored to your specific business needs• Facilitated session on how to create a strategic social media plan for your business with your key stakeholders• Post strategic session mapped out plan (Gantt Chart)Investment: $2,640.00 (up to 10 people)
3-Hour One-on-One Strategic Coaching Session• Tailored to your specific personal needs• Facilitated one-on-one coaching on how to create a strategic social media plan for your business• Comprehensive workbook for you to map out your strategic plan ideasInvestment: $990.00
1-Day Public Workshop• Facilitated session on how to create a strategic social media plan for your business• Comprehensive workbook for you to map out your plan in• Full catering for the entire dayDate: 12th September 2012 Investment: $440
www.socialforcefive.com.auDon’t forget to ‘LIKE US’ on Facebook!