4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy

5. http://bit.ly/monarchsocial

8. Session 1 The Future of Customer Communication Session 2 Finding and Balancing Your Online Voice

9. Session 3 Using Facebook for Brand Awareness and Generation Session 4 Using Twitter for Brand Awareness and Generation

10. Video

20. Borders no longer exist

22. Language is Secondary

23. “ It’s easy to imagine a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.” -Vint Cerf VP of Google

32. Content

35. The online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.

43. End Session 1

50. be authentic

52. MOST Getting the out of Social Media

53. Monitoring Objectives Strategy Tools

61. 5 Ways to Combine

62. 1. Marketing Research

63. 2. Traditional Networking

64. 3. Integration

65. 4. Brand Awareness

66. 5. Lead Generation

67. blogsearch.google.com

74. Session 2 End

76. What is a blog?

77. A place to share stories and establish trust.

78. What is a blog?

79. www.wordpress.com

83. Activity

84. Write out 5 blog post titles and who would read the post.

86. http://www.facebook.com

87. What is Facebook?

91. 5 Tips to Marketing on Facebook

92. Where You At? Searching Based on Location

97. Talk to Me Like You Love Me Personal Messaging

100. Common Interest Group Domination

101. Using Friend Lists

106. #5 Sniping Competitor’s Fan Pages

109. Bonus: Importing that Email

125. Session 3 End

127. What is Twitter? http://www.twitter.com

130. 35-49 Represent 42% of Twitter Users

132. Tweets

135. @

137. RT

139. DM

140. Profile

145. Tiny.Url

146. http://bit.ly

148. #

151. Tweet Up

152. Eventbrite.com

157. Email

161. Search

162. http://search.twitter.com

169. Friends Enemies

171. The Beauty of Twellowhood

172. http://www.twellowhood.com