3. 69% of donors under the age of 35 are professionals, academics, owners, managers or entrepreneurs Statistics from Cygnus Research 09 Copyright Achieve 2010
4. 52% earn over $70,000 Statistics from Cygnus Research 09 Copyright Achieve 2010
5. 70% are notsupporting dependents Statistics from Cygnus Research 09 Copyright Achieve 2010
22. The engagement gap is the space or void between a transactional donor/volunteer and someone who sits on its board. The engagement gap blocks people from opportunities to hear, participate in and contribute to the betterment of the organization.
23. I ran in the 5K once, it’s a good cause, and I had friends going as well. It was a great time for a great cause, I’d love to do more! The Holidays are a perfect time to give, and I will probably always send a check to this organization – they’re doing a great job.
32. Information Please! Millennials look for more information when they first hear about organizations. Through website and Google. Ensure that you are ready to inform and create easy calls of action. Copyright Achieve 2010
33. information first, do nothing second, volunteer third, & donate last Copyright Achieve 2010
34. Access to the Leadership A need to feel that they have the ability to access the leadership of the organization. This means a systemmust be in place for Millennial donors to voice opinions, provide counsel, and develop solutions with and for the board/executive leadership. Copyright Achieve 2010
35. InvolveThroughout the Process Involve in the decision making process and keep informed throughout the process overall. Our work is not a secret– if you treat it that way they will not respond. Copyright Achieve 2010
36. Organized Creativity Millennial donors that develop solutions for the institution will respond more than those that are told the solution has been created. Provide an organized approach for Millennial donors to develop solutions. Copyright Achieve 2010
37. Engage Friends and Family The friends made during the college years and their early professional careers. Opportunities to engage the friends and family they have while pursuing a call to action will be the most important. Copyright Achieve 2010
38. Exclusiveness Blanket messaging for participation will be less effective. Providing opportunities to Millennial alumni that feel or offer exclusiveness will spark excitement and engagement. Copyright Achieve 2010
39. Language Capacity, community, impact, empowers, collaboration, partnership, engages, challenges, ability, connects, and committed. To a Millennial donor, these words are so hard to understand- especially when multiple organizations use these words. Copyright Achieve 2010
40. Call to Action Millennial donors respond to calls of action. A specific goal, needed input, and/or assistance with developing a solution. Drive with content. Simple calls to contribute or donate tend to fall on deaf ears. Copyright Achieve 2010
43. Influencers Messages for participation from the organization may get small results. Work through “influencers” to communicate messaging in a peer to peer approach. Utilization of “influencers” will help deliver messaging, spark a call to action, and influence peer engagement. Copyright Achieve 2010
44. Easy Engagement is easy and is turn-key. Messages to Millennial donor have easy entry points, clicks, opportunities to immediately involve. Work through “influencers” to ask what is their network like to see immediately from organizations. Copyright Achieve 2010
45. Find Where People Are Going and Where They Came From Copyright Achieve 2010
49. Conversations Be Honest About Meeting Understand Experience or Interest Understand Life Issues Understand Connections/Networks Understand Communication Preference Understand Willingness to Connect Copyright Achieve 2010
The graphic below represents the status of many non-profits’ donor and volunteer base. With a wealth transactional donors and one-time volunteers a few board members. This void is less representative of the nature of the average donor/volunteer base, and more representative of the average Non-Profit’s effort to further engage their donor base. If we are not giving them a clear incremental path invest more of their time and/or $ - why would they?
The graphic below represents the status of many non-profits’ donor and volunteer base. With a wealth transactional donors and one-time volunteers a few board members. This void is less representative of the nature of the average donor/volunteer base, and more representative of the average Non-Profit’s effort to further engage their donor base. If we are not giving them a clear incremental path invest more of their time and/or $ - why would they?
