Tools Of Planning Coca Cola


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This Presentation gives you an idea how tools of planning can be understood through an example of 'The Coco Cola' Company.

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Tools Of Planning Coca Cola

  1. 1. Kunal Agrawal Sabal Tuladhar
  2. 2. Introduction <ul><li>The Coca-Cola Company is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca Cola invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day. </li></ul>
  3. 3. <ul><li>Vision </li></ul><ul><li>Mission </li></ul><ul><li>Objectives </li></ul><ul><li>Strategies </li></ul><ul><li>Policies </li></ul><ul><li>Procedures </li></ul><ul><li>Rules </li></ul><ul><li>Programs </li></ul><ul><li>Budget </li></ul>Tools of Planning
  4. 4. Vision <ul><li>Vision serves as the framework for the roadmap and guides every aspect of business by describing what the company needs to accomplish in order to continue achieving sustainable, quality growth. </li></ul><ul><li>People: Be a great place to work where people are inspired to be the best they can be. </li></ul><ul><li>Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. </li></ul><ul><li>Partners: Nurture a winning network of customers and suppliers, together create mutual, enduring value. </li></ul><ul><li>Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. </li></ul><ul><li>Profit: Maximize long-term return to shareowners while being mindful of overall responsibilities. </li></ul><ul><li>Productivity: Be a highly effective, lean and fast-moving organization. </li></ul>
  5. 5. Mission <ul><li>The Roadmap starts with the mission, which is enduring. It declares a purpose as a company and serves as the standard against which the company weighs its actions and decisions. </li></ul><ul><li>To refresh the world... </li></ul><ul><li>To inspire moments of optimism and happiness... </li></ul><ul><li>To create value and make a difference. </li></ul>
  6. 6. Objectives <ul><li>Fostering an open and inclusive environment based on recognized workplace human rights, where a highly motivated, productive and committed workforce drives business success through superior execution. </li></ul><ul><li>Conducting the business in ways that protect and preserve the environment and integrating principles of environmental stewardship and sustainable development into the business decisions and processes. </li></ul><ul><li>Investing time, expertise and resources to provide economic opportunity, improving the quality of life, and fostering goodwill in communities where the business operates, through locally relevant initiatives. </li></ul><ul><li>Providing products and services that meet the beverage needs of the consumers, while providing sound and rewarding business opportunities and benefits for customers, suppliers, distributors and local communities. </li></ul>
  7. 7. Strategies
  8. 8. Focus on Market Focus on needs of consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious
  9. 9. Work Smart Act with urgency Remain responsive to change Work efficiently Have the courage to change course when needed Remain constructively discontent
  10. 10. Act Like Owners Be accountable for our actions and inactions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes -- what worked and what didn’t
  11. 11. Be the Brand Inspire creativity, passion, optimism and fun
  12. 12. <ul><li>Extract from Privacy Policy of the Coca Cola Company </li></ul><ul><li>3. Other Important Notes Regarding Our Privacy Practices. </li></ul><ul><li>a. Special Note for Parents. </li></ul><ul><li>The Coca-Cola Company takes seriously its obligations under the Children's Online Privacy Protection Act concerning the collection of Personal Information from individuals under the age of thirteen (13). The Site is not directed at children, and we request that children under the age of 13 not provide Personal Information through the Site. </li></ul>Policies
  13. 13. <ul><li>Extract from Privacy Policy of the Coca Cola Company </li></ul><ul><li>4. Updating Your Information and Contacting Us. </li></ul><ul><li>The Coca-Cola Company has procedures in place to keep your Personal Information accurate, complete and up to date for the purposes for which it is collected and used. You may review the information we have collected and where appropriate you may request that it be corrected. We also provide you with you several options for reviewing, correcting, updating or otherwise modifying information you have previously provided: </li></ul><ul><li>1. You may email us at: </li></ul><ul><li> </li></ul><ul><li>2. You may call us at 1-800-438-2653 </li></ul><ul><li>3. You may send mail to the following postal mail address: </li></ul><ul><li>Attn: Website Privacy Policy Industry and Consumer Affairs The Coca-Cola Company 1 Coca-Cola Plaza Atlanta, GA 30313 </li></ul><ul><li>Please clearly indicate the information that you wish to review or have changed. We will endeavor to comply with your request as soon as reasonably possible. </li></ul>Procedures
  14. 14. <ul><li>BOTTLERS PLANT LAB RULES </li></ul><ul><li>No Smoking </li></ul><ul><li>Gloves should be worn at all times. </li></ul><ul><li>Use of masks is mandatory. </li></ul><ul><li>Use of Cell phones not allowed. </li></ul><ul><li>Inflammable products of any kind are prohibited. </li></ul>Rules
  15. 15. <ul><li>The Company believes in encouraging educational programs for students of all ages. </li></ul><ul><li>Our programs focus on building educational infrastructure; mentoring; school drop-out prevention; reading and literacy; scholarships; business-education partnerships; and other local needs. </li></ul><ul><li>The First Generation Scholarship program has awarded more than $14 million in scholarships to support students who are the first in their immediate families to go to college. </li></ul>Programs
  16. 16. <ul><li>The following figures reflect the total budget allocated for worldwide print, radio, internet, and television advertising from 2002 to 2006: </li></ul><ul><ul><li>*Figures US $ billion </li></ul></ul>Budget
  17. 17. <ul><li> </li></ul>Reference