4. Podcasters as Pro-Ams
Under-studied group of new media
produsers
Typify the "amateurs who work to
professional standards" (Leadbeater &
Miller, 2004, p. 12)
5. Podcasters as Pro-Ams
Under-studied group of new media
produsers
Typify the "amateurs who work to
professional standards" (Leadbeater &
Miller, 2004, p. 12)
Pro-Ams form the core of the wider
produsage communities (Bruns, 2008)
11. Podcasting survey
147 audio podcasters participated
117 males (79.6%)
18 females (12.2%)
12 no response (8.2%)
Typical respondent was over 35, had bachelor’s
degree or higher
12. Podcasting survey
147 audio podcasters participated
117 males (79.6%)
18 females (12.2%)
12 no response (8.2%)
Typical respondent was over 35, had bachelor’s
degree or higher
30.1% podcasting 3+ years, 53.2% 1-3 years
13. Podcasting survey
147 audio podcasters participated
117 males (79.6%)
18 females (12.2%)
12 no response (8.2%)
Typical respondent was over 35, had bachelor’s
degree or higher
30.1% podcasting 3+ years, 53.2% 1-3 years
52.5% had produced 2+ podcasts
15. Podcasters as
produsers
Produce and consume online media at
higher rates than average US adults
16. Podcasters as
produsers
Produce and consume online media at
higher rates than average US adults
Highly engaged with both audience and
other podcasters
17. Podcasters as
produsers
Produce and consume online media at
higher rates than average US adults
Highly engaged with both audience and
other podcasters
Frequently situate themselves as
alternative to traditional media; niche
content
18. What are
they
Pop Culture/TV/Movies/Games
18.9%
Comedy
News/Information
11.3%
producing?
23.6%
Audio Drama/OTR/Spoken Word
9.4%
Education
7.5%
Sports
Other
23.6%
5.7% Talk podcasts(N=106)
19. What are
Other they
producing?
17%
Eclectic
27%
Folk
7%
Rock & Roll Music podcasts
10%
(n=41)
Dance
Alternative
15%
24%
21. Inspiration for podcasts
Other media (traditional and
podcasts)
Listening to other podcasts and radio shows and
choosing segments based on that.
We listened to other podcasts of a similar type for
the basic idea of what goes into one.
I modeled it on traditional media formats for
television and radio
influenced by FM radio
23. Inspiration for podcasts
Passion for or experience with
subject matter
I was a recent MBA graduate and wanted to do a short
business education show.
I'm a musician, I love music and so music it had to be.
I'm also quite shy, so talking about myself and my life
was a good challenge to improving my self-confidence.
As a meteorologist, doing a weather podcast pretty
much decides the content. Music... what fits my tastes.
25. Inspiration for podcasts
Finding a niche subject
One of my other co-hosts had the idea to do a scotch
review podcast, since there are many beer casts and not
many scotch casts. He asked me if I would listen to a
podcast that reviewed scotch? I told him that I would and
then he asked me if I wanted to do one.
A focused niche that was not served by a dedicated
podcast.
26. Inspiration for podcasts
Finding a niche subject
One of my other co-hosts had the idea to do a scotch
review podcast, since there are many beer casts and not
many scotch casts. He asked me if I would listen to a
podcast that reviewed scotch? I told him that I would and
then he asked me if I wanted to do one.
A focused niche that was not served by a dedicated
podcast.
Trial & error
27. Inspiration for podcasts
Finding a niche subject
One of my other co-hosts had the idea to do a scotch
review podcast, since there are many beer casts and not
many scotch casts. He asked me if I would listen to a
podcast that reviewed scotch? I told him that I would and
then he asked me if I wanted to do one.
A focused niche that was not served by a dedicated
podcast.
Trial & error
Something they would listen to
