3. Why Launch Rebel?
• Small Market
• Underserved Market
• Target Demographic
• Possibility to dominate market
4. S.W.O.T.
• Strength: Popular Music that dominates Billboard charts
along with a huge following.
• Weakness: Lack of exposure, rival stations already
established
• Opportunities: Attractive to advertisers, mainstream success
is unmatched, celebrity endorsements, underserved market,
market that already shows an interest in format.
• Threats: Stations with the same market reach, small market
gaining new listeners
5. Identity
• The station will play Top 40 music along with Rock
focusing on releasing music early as well as establishing
new artist and being responsible for help breaking those
new artist. The reason for choosing the station’s
programming and format is based on today’s listener’s
demand, which wants new/ popular music as quick as
possible.
• Demo: 22- 35
• Location: Kitchener Waterloo Region ( Rural Ontario)
6. Brand Identification & Slogan
Rebel Radio CFRK (Shaw)
“Rebel Radio 87.9 were new music lives”
“Breaking new artist
everyday”
7. Station’s Programming
• The Breakfast Crew/ 6-10: features Morning Show consisting of two on
Air host. (Male & Female)
• Lunch Land of Rock/ 10-4: Popular Rock music also music from artist
on the rise and breakthrough artist. (Featuring 2 host Man & Female)
• Cruise Control/ 4-8: Popular music both pop and rock, afternoon show
with one on air talent, taking listeners calls.
• Rebel Ride At Night/ 8-12: Lighter pop and rock hits one on air talent.
• Saturday/6-10: Morning show, two on air talent featuring listener’s calls
on pop culture, artist interviews and special features to be aired as well.
• Sunday: Music in morning day part with mix of entertainment talk and
artist features, with music in the evening segment.
