2010 Quick Printing Presentation


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2010 Quick Printing Presentation

  1. 1. 2010 Connect with the People that are Running the Heart of America’s Printing Business
  2. 2. Industry Market Analysis <ul><li>There’s a real need for printers to focus more on delivering marketing solutions </li></ul><ul><li>and adding value throughout the print communications and document supply </li></ul><ul><li>chain, including the ability to capture leads and offer more information with the </li></ul><ul><li>use of personalized URL addresses </li></ul><ul><li>There’s a real need for printers to focus more on delivering marketing solutions </li></ul><ul><li>and adding value throughout the print communications and document supply </li></ul><ul><li>chain, including the ability to capture leads and offer more information with the </li></ul><ul><li>use of personalized URL addresses </li></ul><ul><li>Driving many market changes is the increase in digital capabilities </li></ul><ul><li>Increasing competition for Quick & Small Commercial Printers from alternate </li></ul><ul><li>market segments including reprographics / blueprint shops, big box stores, </li></ul><ul><li>Internet print houses & large commercial printers </li></ul><ul><li>Rising energy, paper and labor costs squeeze profits for printers </li></ul><ul><li>Print Buyers are more demanding – faster turn around, shorter runs, better quality, personalized print jobs and lower costs </li></ul><ul><li>Driving many market changes is the increase in digital capabilities </li></ul>
  3. 3. Industry Market Analysis – cont’d <ul><li>Total sales per shop has increased despite the loss of shop numbers </li></ul><ul><li>More Ancillary Services: </li></ul><ul><ul><ul><ul><ul><li>Mailing & Fulfillment </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Wide-Format Printing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Bindery & Finishing </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Digital Printing: Variable Data </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Digital Printing: Static </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Database Management </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Inkjet Systems </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Web / Internet Services </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Digital Asset Management </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>CD / Multimedia Services </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Short-Run Book Publishing </li></ul></ul></ul></ul></ul>
  4. 4. Industry Market Analysis Franchise Review <ul><li>Total Sales: $2.008 billion </li></ul><ul><li>2,341 shops represented in North America in 2008. (There were 107 opened, 213 that left their franchise system, but generally remained open, 140 re-sold.) </li></ul><ul><li>Average sales per shop increased to $685,279 or 2.9% more than 2007 </li></ul><ul><li>Four franchises reported increases: </li></ul><ul><ul><ul><li>Minuteman Press – .91% </li></ul></ul></ul><ul><ul><ul><li>CPrint – 5.9% </li></ul></ul></ul><ul><ul><ul><li>Allegra– .78% </li></ul></ul></ul><ul><ul><ul><li>ICED– 3.08% </li></ul></ul></ul>
  5. 5. Industry Market Analysis Franchise Review* <ul><li>Minuteman: $465 million </li></ul><ul><li>Franchise Services (Sir Speedy, PIP Printing, Copies Now & Multi-Copy): $562.1 million </li></ul><ul><li>ICED (Kwik Kopy Printing, Franklin’s, Ink Well, Copy Club & Kwik Kopy Business </li></ul><ul><ul><li>Centers): $301.7 million </li></ul></ul><ul><li>AlphaGraphics: $289.8 million </li></ul><ul><li>Allegra Network: $274.1 million </li></ul><ul><li>CPrint: $101.5 million </li></ul><ul><li>LAZERQUICK: $17.3 million </li></ul>*2008 Numbers See April QP
  6. 6. Industry Market Analysis Top 100 <ul><li>Total Sales: $606,892,677; decrease of 6.37% over 2007 </li></ul><ul><li>“ Same Store” Sales: 1.87% increase. (See June 2009 Issue) </li></ul><ul><li>190 locations represented (some companies have multiple locations) </li></ul><ul><li>Average Sales per Shop: $3,194,172 – up .99% from last year </li></ul><ul><li>Average Sales per Employee: $146,345- up 5.32% from last year </li></ul>
  7. 7. Industry Analysis – Ownership Source: QP’s Subscription Card
  8. 8. Industry Analysis – Purchases 84% of Quick Printing’s Subscribers Authorize and Recommend Source: QP’s Subscription Card
  9. 9. How is Quick Printing a solution for the Marketing Manager? Quick Printing is the only publication dedicated to the quick & small commercial printing market. Our content is written by printers for printers and provides expert coverage of business and profit critical issues to the largest circulation of quick & small commercial print business owners and managers.
  10. 10. Fully Integrated B2B Brand <ul><li>Quick Printing  will continue to deliver information to this audience in multiple formats </li></ul><ul><ul><ul><ul><ul><li>Print & Digital Edition </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>On Line at QuickPrinting.com </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Fully Searchable website </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Archived Issues </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Daily Updates </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Weekly E-Newsletter </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>E-mail (opt-in only) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Video Network </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>On-Line Buyer’s Guide and Product Directory </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>podcasting available on iTunes </li></ul></ul></ul></ul></ul>
  11. 11. Critical Issues <ul><li>Improving outside sales efforts ( QP’s Dave Fellman) </li></ul><ul><li>Improving marketing efforts ( QP’s Tawnya Starr) </li></ul><ul><li>Investing in new equipment or merging with competitors ( QP’s Tom Crouser & John Stewart) </li></ul><ul><li>Upgrading personnel management skills ( QP’s Debra Thompson) </li></ul><ul><li>Digital expertise and mailing regulations ( QP ’s John Giles & Nancy DeDiemar) </li></ul><ul><li>Exploring new markets for expansion ( QP ’s Monthly Features) </li></ul><ul><li>Improving organizational and financial skills ( QP’s Tom Crouser) </li></ul><ul><li>Strategic planning & talent development ( QP’s Mitch Evans) </li></ul>
  12. 12. Quick Printing is: <ul><li>Only publication to breakout readers by Business & Industry Title </li></ul><ul><li>Only publication with the same editor for over 20 years, Bob Hall </li></ul><ul><li>Only publication publishing an in-depth study on the Franchise </li></ul><ul><li>segment </li></ul><ul><li>Only publication publishing a Top 100 for this industry segment </li></ul><ul><li>Only publication that is a publishing partner with NAQP </li></ul><ul><li>Only publication recognizing the franchisees of the year for Sir Speedy/PIP, AlphaGraphics, ICED, Allegra, Signal Graphics, and Minuteman </li></ul><ul><li>Only small business print management publication </li></ul>
  13. 13. Quick Printing is: <ul><li>Oldest publication in this market segment, 33 years in 2010 </li></ul><ul><li>Most qualified subscriber base, achieving the highest number of </li></ul><ul><li>subscribers in the 3 main categories (Instant/Quick Printers, </li></ul><ul><li>Small Commercial Printers, Copy Shops) </li></ul><ul><li>Only publication with columnists recognized by NAQP with </li></ul><ul><li>Industry Awards ranging from Industry Award of Distinction </li></ul><ul><li>to Honorary Lifetime members (including Quick Printing’s </li></ul><ul><li>publishing team) </li></ul><ul><li>Only publication with 100% qualified readers by name & title </li></ul>
  14. 14. Competitive Analysis - Editorial <ul><li>QP is the only business publication with columnists who are currently entrepreneurs in the printing industry for small commercial printers, and who have first-hand experience owning and/or managing print shops. </li></ul>
  15. 15. Senior Contributing Columnists Bob Hall – Executive Editor Has more than 20 years experience covering the quick printing industry, is a recipient of the NAQP Industry Award of Distinction for industry contributions, and is a best-selling industry author and award winning journalist. Karen Lowery Hall – Managing Editor “Top 100, Franchise Review, On the Road” An 18 year industry veteran and former small business manager; has conducted more than 100 in-depth interviews with successful shop owners and has received the NAQP Industry Award of Distinction. John Stewart – “Quick Consultant” Senior contributing columnist, owner of Paragon Printing & Graphics and president of QP Consulting, Inc. Winner of NAQP’s Printer of the Year Award. Mitch Evans – “Winning Strategies” Former owner of a QP Top 100 print shop, now an industry consultant specializing in strategic planning, valuation, mergers & acquisitions, financial planning, new technology and “1-2-1” coaching
  16. 16. Senior Contributing Columnists Debra Thompson – “Human Resources” The leading human resources consultant for the graphic arts industry. Former owner of a successful franchised quick print shop and NAQP Industry Award of Distinction recipient. David Fellman – “Sales Clinic” A successful sales professional in his own right, Dave now trains and mentors sales and marketing executives in the graphic arts industry. John Giles – “Digital Original” Former shop manager who now performs “digital audits” to help printers master digital file issues. Best selling industry author and recipient of the NAQP Industry Award of Distinction. Tawnya Starr – “Web Marketing” A former print shop owner writes on proven marketing and website strategies. Honored with the NAQP Industry Award of Distinction.
  17. 17. Senior Contributing Columnists Tom Crouser – “Case Study” President of Crouser & Associates and CEO of CPrint, Certified Printers International. He addresses the subjects of organizational and financial strategies and best practices. Nancy DeDiemar – “Priority: Mail” President of Printing Resources of Southern California; Past President of NAQP; 1999 NAQP Printer of the Year. A successful early adopter of mailing services in the quick printing environment, she now shares her expertise in the subject with QP ’s readers. .
  18. 18. Announcing the Quick Printing Video Network <ul><li>Online video marketing is </li></ul><ul><li>estimated to grow 87% in 2007 </li></ul><ul><li>(e-Marketer) </li></ul><ul><li>Wharton School of Business </li></ul><ul><li>study proved that video boosts </li></ul><ul><li>comprehension and retention by </li></ul><ul><li>50% over live presentation </li></ul><ul><li>Online Publishers Association </li></ul><ul><li>study (February, 2006) reported </li></ul><ul><li>the following: </li></ul><ul><li>40% clicked a link or visited a </li></ul><ul><li>website mentioned in a video </li></ul><ul><li>34% went to the advertiser’s </li></ul><ul><li>website </li></ul><ul><li>15% requested product </li></ul><ul><li>information </li></ul><ul><li>10% forwarded the ad to a </li></ul><ul><li>friend, colleague or family </li></ul><ul><li>member </li></ul><ul><li>8% made a purchase </li></ul><ul><li>Sample Video - www.quickprinting.com/videonetwork </li></ul>
  19. 19. Announcing the Quick Printing Video Network <ul><li>Key marketing attributes of the Quick Printing Video Network include: </li></ul><ul><ul><li>Well-organized by category and subject </li></ul></ul><ul><ul><li>Easy to find from www.quickprinting.com </li></ul></ul><ul><ul><li>Ease of use by Quick Printing’s readership </li></ul></ul><ul><ul><li>No need to download player software </li></ul></ul><ul><ul><li>Reliability of delivery </li></ul></ul><ul><ul><li>Rapid deployment in uploading new video </li></ul></ul><ul><ul><li>Ability to run longer-format video “infomercials” (up to approximately </li></ul></ul><ul><ul><li>7 minutes) </li></ul></ul><ul><ul><li>Cost: Industry estimates for the production of DVD’s, storage, order </li></ul></ul><ul><ul><li>processing and shipment to a prospect run from $21-$25/DVD </li></ul></ul><ul><ul><ul><ul><ul><li>Ability to tie banner ads to appear with </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>your video </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Ability to offer registration requirement to </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>view video </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Third-party tracking of viewership and </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>audience behavior </li></ul></ul></ul></ul></ul>
  20. 20. Think Outside the Box - Advertising Options <ul><li>Featured Product of the Month Insert </li></ul><ul><li>Exclusive 8-page Quarterly Publication </li></ul><ul><li>Exclusive Sponsorship Franchise Review & Top 100 </li></ul><ul><li>4-page Custom Insert </li></ul><ul><li>Press Market Survey </li></ul><ul><li>Exclusive Sponsorship of Online Seminar Series </li></ul><ul><li>Front Cover Messaging on Trade Show Issues </li></ul><ul><li>Monthly Dust Cover on Front Cover </li></ul><ul><li>The Source Showcase </li></ul><ul><li>Ride-Along Catalog </li></ul><ul><li>Spring & Fall Card Decks </li></ul><ul><li>Quick Printing’s On-Line Buyer’s Guide (exporting to </li></ul><ul><li>print in 2010) </li></ul>
  21. 21. Think Outside the Box - Sponsorship Opportunities <ul><li>Top 100 & Franchise Review: 16 page supplement </li></ul><ul><li>Sponsorship includes: </li></ul><ul><ul><ul><li>Tipped into QP and includes a 2-page spread and exclusive back cover of the supplement </li></ul></ul></ul><ul><ul><ul><li>Top 100 mailing list </li></ul></ul></ul><ul><ul><ul><li>Front Cover Bellyband with sponsor logo on the cover </li></ul></ul></ul><ul><ul><ul><li>referencing the supplement inside the publication </li></ul></ul></ul><ul><ul><ul><li>Exclusive banner ad on www.quickprinting.com on Top 100 article </li></ul></ul></ul><ul><ul><ul><li>100 Framed June Covers including sponsor logo and publisher’s letter mailed to each Top 100 winner </li></ul></ul></ul>
  22. 22. Corporate Profile Brochure <ul><li>Custom 4-page insert </li></ul><ul><li>Editorial experts write for you </li></ul><ul><li>Tipped into QP </li></ul><ul><li>100 lb. stock </li></ul><ul><li>Great for testimonials </li></ul>48,000 total including 5,000 overruns Rates: $10,000 contract $13,350 non-contract
  23. 23. Quick Printing’s E-Newsletter <ul><li>23,578 opt-in email </li></ul><ul><li>subscribers </li></ul><ul><li>18% open rates </li></ul><ul><li>Average 4,244 clicks per </li></ul><ul><li>E-Newsletter </li></ul><ul><li>Weekly coverage </li></ul>
  24. 24. Quick Printing’s Interactive Website Traffic Page Views: 26,849 Visitors: 9,331 43% of our readers have bookmarked the QP site Rates Skyscraper: $1,550 / month Banner: $750 / month Rectangle: $1,500 / month Button: $600 / month Leaderboard: $1,700 / month
  25. 25. Quick Printing’s Card Deck Mailing <ul><li>Spring & Fall Mailings </li></ul><ul><li>40,000 Qualified Readers </li></ul><ul><li>Less than 3 cents per card </li></ul><ul><li>Includes a digital version emailed to </li></ul><ul><ul><li>our readers </li></ul></ul><ul><li>Includes live links from the QP </li></ul><ul><li>E-Newsletter for 6 months </li></ul><ul><li>Rates: </li></ul><ul><li>$1,290 Contract </li></ul><ul><li>$1,390 Non-contract </li></ul><ul><li>plus additional for color: </li></ul><ul><li>1c = $300 </li></ul><ul><li>4c = $750 </li></ul>
  26. 26. Quick Printing’s Mailing List Rentals BPA Audited Circulation – 40,000 Rates: $150 per thousand, contract advertiser $195 per thousand, non-contract State, business / industry, title & geographic breakouts available
  27. 27. Quick Printing’s Custom Reprints <ul><li>Highlight articles </li></ul><ul><li>pertaining to your </li></ul><ul><li>products or services </li></ul><ul><li>Lends credibility to </li></ul><ul><li>your products </li></ul><ul><li>Great tool for salespeople </li></ul>