A full 360 degree marketing campaign concept for an advertising and design agency in Dublin, Ireland.

1. Best kept secret campaign.
Intgrated Campaign Proposal and Concepts

2. HAND DELIVERED
Michael Smith
Three Mobile
Marketing Director
Three Mobile House
Three Street
Dublin 4
DM Piece - in the style of secret agents / espionage/ wikileaks/ whistle blowers
1. Target audience receives a hand delivered envelope, we could target them directly at pubs where
they drink, have lunch, the company canteen. It is delivered by a jason bourne / james Bond type
character..
2. The envelopes contains a personalised letter from a whistle blower with the type blacked out
which can only be deciphered by downloading an app or going to the mobile website at the end of
the letter.

3. Once the app is downloaded or they go
to a mobile website, they can scan the
letter and the code is revealed.
CTA:
We will be in touch to tell you your
next instructions or more information to
follow.
Send out an invitation to event using the
same device.
or
The following week we send them out a
coded invite with a poker chip.
The event is revealed as FMCGs top
secrets revealed expose.
Location and time and they must bring
with them the coded invite and poker
branded chip.
The Event:
- A James Bond Theme Party
- A Casino Royale seting
- Poker and Black Jack Tables
- James Bond/Jason Bourne Music
- Men dressed in tuxes
- Women as femme fatales
We will donate 10 euro to make a
wish foundation for every $100 chip
won on the night.
Presentation of RRD

4. Guerilla
1.With the agreement of O2, Keloggs, etc. we could stage
a Jason Bourne character running into reception being
chased by bad guys, delivering the letter.
“Whatever you do don’t lose this!....
And he jumps on a motor bike and takes off.
On the Best Kept Secret Website:
www.bestkeptsecret.ie
1. Secret filming of O2/Keloogs Boardroom, where we
stage the quote “ Our best kept secret is... and it cuts.
All will be revealed soon.
App download/ area Mobile Website info etc.
Online
Get people talking about the strange coded letters they
are receiving on twitter, boards, marketing publications
etc.
Social media campaign to be developed.
Press./ out door
Anglo Tapes... now O2 tapes ...or Anglo tapes now Top
brand Tapes...
Put teaser ads in Marketing Journal, and on a 48 sheet
truck, which drives around the city centre.
leave coded flyers in pubs where Creatives and
marketing people drink.
HAND DELIVERED
Michael Smith
Three Mobile
Marketing Director
Three Mobile House
Three Street
Dublin 4
Our Big Clients and Potential Large investment
Audience.
1. Hand delivered top secet envelope.
Contains:
- A dictaphone and tape with message.
- Coded letter
- QR Code for App or website url
Or No dictaphoneand an app
that can read the dictaphone tape. Send them old
technology they have to download the app. This can
be produced like the Record Vinyl DM piece I sent
to everone by email. I believe this can be produced
quickly and cheaply.

6. Anglo tapes...
Now top brand
Tapes.
Anglo tapes...
Now 02 Tapes.
FMCG brands top
secrets exposed.
17/9/2013
Anglo tapes...
Now Kelloggs
Tapes.
FMCG brands top
secrets exposed.
17/9/2013
FMCG brands top
secrets exposed.
17/9/2013
Anglo tapes... Now top brand Tapes.
FMCG brands
top secrets exposed.
17/9/2013
Teaser press ads to run in marketing Journal., Checkout, Irish Times and Inde-
pendent and Irish times Business Sections.
48 sheet design, and banner ad concepts to be delivered around same
creative.