2. Facebook push x-platform
Facebook have recently announced a raft of new
measures to support x-platform development
Released just before the recent IPO, the new stance
reflects:
1. A huge growth in mobile use of the platform
2. An under-exploited revenue stream
3. A need for a better mobile UX
3. Growth of Facebook mobile
• Facebook users spend more time on mobile
(app or mobile web) – 7.5 hours1
• 425m mobile users5
• Ads have arrived2,3
• Facebook PMD support4
4. Growth of global mobile
1. 5.9bn mobiles
80
globally (87%)
60
2. 1.2bn mobile web 40 Desktop
users 20
Mobile
0
3. 2x mobile web to
2007 2011 2015
fixed broadband
users
4. Mobile web to overtake
desktop in 2 years!
5. Benefits for brands
1. Distribution through mobile
– Links to installed native apps or App stores
2. Sharing loop offers seamless experience
– Users not ‘disconnected’ and shown the Info page!
3. Enabling connections - more than the sum of its
parts
6. Distribution through mobile
Similar features on mobile:
– Send a request
– Post to News Feed / Wall
– Open Graph
– Like button (mobile web only)
Links directly to
– native iOS/Android apps
– App Store / Android Marketplace
– Mobile web site
7. Sharing loop – desktop only
Desktop
Desktop
app
app used
visited
Desktop
Desktop story
newsfeed
8. Sharing loop – desktop & mobile
4 times the
connections
Mobile app Mobile
visited app used
Desktop
Desktop
app
app used
visited
Desktop Desktop
newsfeed story
Mobile
Mobile story
newsfeed
