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Cross platform facebook app dev

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Cross platform facebook app dev

  1. 1. FACEBOOK EMBRACES X-PLATFORMJUNE 2012
  2. 2. Facebook push x-platformFacebook have recently announced a raft of newmeasures to support x-platform developmentReleased just before the recent IPO, the new stancereflects:1. A huge growth in mobile use of the platform2. An under-exploited revenue stream3. A need for a better mobile UX
  3. 3. Growth of Facebook mobile• Facebook users spend more time on mobile (app or mobile web) – 7.5 hours1• 425m mobile users5• Ads have arrived2,3• Facebook PMD support4
  4. 4. Growth of global mobile1. 5.9bn mobiles 80 globally (87%) 602. 1.2bn mobile web 40 Desktop users 20 Mobile 03. 2x mobile web to 2007 2011 2015 fixed broadband users 4. Mobile web to overtake desktop in 2 years!
  5. 5. Benefits for brands1. Distribution through mobile – Links to installed native apps or App stores2. Sharing loop offers seamless experience – Users not ‘disconnected’ and shown the Info page!3. Enabling connections - more than the sum of its parts
  6. 6. Distribution through mobileSimilar features on mobile: – Send a request – Post to News Feed / Wall – Open Graph – Like button (mobile web only)Links directly to – native iOS/Android apps – App Store / Android Marketplace – Mobile web site
  7. 7. Sharing loop – desktop only Desktop Desktop app app used visited Desktop Desktop story newsfeed
  8. 8. Sharing loop – desktop & mobile 4 times the connections Mobile app Mobile visited app used Desktop Desktop app app used visited Desktop Desktop newsfeed story Mobile Mobile story newsfeed
  9. 9. Enabling connections From To
  10. 10. Enabling connections From To
  11. 11. Summary – why add mobile?1. It’s what the user expects2. Improved virality3. Mobile is the future!
  12. 12. References1. http://www.comscore.com/Press_Events/Press_Releases/2012/5/Introducing_ Mobile_Metrix_2_Insight_into_Mobile_Behavior2. http://venturebeat.com/2012/02/29/facebooks-mobile-ads/3. http://profit.ndtv.com/News/Article/facebook-struggles-to-convert-900m- users-into-advertising-dollars-survey-3055634. http://www.insidefacebook.com/2012/06/13/developers-can-now-find-out- what-devices-users-have-to-better-tailor-app-content/5. http://techcrunch.com/2012/02/01/facebook-has-425-million-mobile- monthly-active-users-up-from-350-million-in-september/6. http://econsultancy.com/uk/blog/10139-10-more-mind-blowing-mobile- infographics?utm_medium=email&utm_source=daily_pulse
  13. 13. Socially Bright 53 Cavendish Road London SW12 0BL t: +44 (0)208 673 3702 e: info@sociallybright.com Twitter: www.twitter.com/sociallybrightFacebook: www.facebook.com/sociallybright Kevan Merlehan kevan@sociallybright.com

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