Facebook push x-platformFacebook have recently announced a raft of newmeasures to support x-platform developmentReleased just before the recent IPO, the new stancereflects:1. A huge growth in mobile use of the platform2. An under-exploited revenue stream3. A need for a better mobile UX
Growth of Facebook mobile• Facebook users spend more time on mobile (app or mobile web) – 7.5 hours1• 425m mobile users5• Ads have arrived2,3• Facebook PMD support4
Growth of global mobile1. 5.9bn mobiles 80 globally (87%) 602. 1.2bn mobile web 40 Desktop users 20 Mobile 03. 2x mobile web to 2007 2011 2015 fixed broadband users 4. Mobile web to overtake desktop in 2 years!
Benefits for brands1. Distribution through mobile – Links to installed native apps or App stores2. Sharing loop offers seamless experience – Users not ‘disconnected’ and shown the Info page!3. Enabling connections - more than the sum of its parts
Distribution through mobileSimilar features on mobile: – Send a request – Post to News Feed / Wall – Open Graph – Like button (mobile web only)Links directly to – native iOS/Android apps – App Store / Android Marketplace – Mobile web site
Sharing loop – desktop only Desktop Desktop app app used visited Desktop Desktop story newsfeed
Sharing loop – desktop & mobile 4 times the connections Mobile app Mobile visited app used Desktop Desktop app app used visited Desktop Desktop newsfeed story Mobile Mobile story newsfeed