Demographics, globalization, technology and the knowledge worker are impacting business growth in Asia and across the world. Despite these external issues, many so called leaders are contributing to internal issues impeding success. People are looking for a quick fix, the magic bullet and the truth is that none exists. Too many managers prefer paper work to people work and the short term view rather than a longer term view. Shareholders and gung-ho investors seek the quick dollar, whilst senior executives comply for the sake of an annual bonus, but at the expense of talent and career development which leaves the business brittle and vulnerable. Many organizations are looking to Asia to deliver growth and there is even evidence that the financial disasters of Wall Street and a definite slow down in Europe are being used as reason to increase Asian forecasts. This simply compounds the issues of employment, retention and productivity without going to the source of the issue. Winning The Talent War - is full of stories and insights from company leaders that have taken a longer term view and who truly understand that without a deep understanding of the business DNA sustained success is problematic at best and highly risky at worst. The Chinese call it 價值 where as in the west or in English we refer to it as values. These businesses are led with an understanding of what is at their core, what is at the centre of the organization and what really permeates their culture and sustains their success. A few innovative leaders know the next wave of competitive advantage will come from their ability to harness the productivity of a workforce immersed in a culture of character and led from a sustainable strategic HR perspective.