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Your Customers Will Ruin Your Business If You
Do Not Deliver!
By Amanda Watts
www.clientsinabundance.com
A couple of things have really struck a cord with me this week – the first I want
to tell you about is a new webinar course that I have started 3 weeks
ago, called Velocity. Its run by a guy called Glenn Bridges who has been the
‘King of Webinar Training’ (my words not his) for years now. This month alone I
have QUADRUPLED my already high revenues, and paid for my June 2014
wedding in 3 weeks.
It sits very well along side my new 12 Steps Accelerator course and is a must
do for those who seriously want to have more time and make more money
without getting burnout.
Today I have spend the day with one of my Yummy Clients and for the third
month running I am heartbroken as to the awful customer service that they have
received from their other suppliers.
Yet the suppliers that these yummy clients of mine have used have marketed
themselves with exceptional products and services.
But by offering themselves jam packed full of value they left my client
wanting…
So what effect do your marketing promises have on your customers?
1. Your customer is delighted with the outcome. The service or product
is better than they expected it to be, their expectations have been
exceeded and they are very happy. The knock on effect is that if asked
they will happily recommend you to others.
2. Your customer is fine with the outcome. Your product or service does
what it says on the tin, and they may or may not buy from you
again. They will however, not recommend you.
3. Your customer is disappointed with the outcome. You have under
delivered and they will neither use you again, nor recommend you. They
may feel tricked, let down, and exhausted by the transaction. They may
be emotionally and financially poor. This is how my clients felt today
about their logo designer and their web designer.
So here are some quick tips to ensure your customer is delighted:
	
  
• Over deliver, under promise
• Focus on delighting people
• Be remarkable at what you do
• Pick up the telephone when it rings
• Answer emails within 24 hours
• Don’t say you can do something when you can’t
• Never ever lie to a customer
• Own up if you have missed something or made a mistake
• Rectify that mistake and turn a bad situation into a good situation
• Actually care about your customer, I try and make each client of mine
feel like my only client. They know I have other people I help, but my aim
is to make each client feel special. This is why at the end of each
contract they renew with me!
Amanda is a Client Attraction Expert. She specialising in working with health,
wellness and fitness professionals who need to market their business effectively
to get more clients and make more money - but without working 70 hours a
week. What separates the Clients In Abundance service from other business
coaches is that she ONLY works with the health, wellness and fitness industry
and ONLY specialises in getting more clients and making more money, but
without getting burnt out. Because of this, Amanda's clients receive proven,
undiluted, and extremely specific step-by-step information on exactly that they
need to do to get more clients. As a result, those who coach with her get more
clients, make more money and have more free time than they would doing this
on their own.

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Your Customers Will Ruin Your Business If You Do Not Deliver!

  • 1. Your Customers Will Ruin Your Business If You Do Not Deliver! By Amanda Watts www.clientsinabundance.com A couple of things have really struck a cord with me this week – the first I want to tell you about is a new webinar course that I have started 3 weeks ago, called Velocity. Its run by a guy called Glenn Bridges who has been the ‘King of Webinar Training’ (my words not his) for years now. This month alone I have QUADRUPLED my already high revenues, and paid for my June 2014 wedding in 3 weeks. It sits very well along side my new 12 Steps Accelerator course and is a must do for those who seriously want to have more time and make more money without getting burnout. Today I have spend the day with one of my Yummy Clients and for the third month running I am heartbroken as to the awful customer service that they have received from their other suppliers. Yet the suppliers that these yummy clients of mine have used have marketed themselves with exceptional products and services. But by offering themselves jam packed full of value they left my client wanting… So what effect do your marketing promises have on your customers? 1. Your customer is delighted with the outcome. The service or product is better than they expected it to be, their expectations have been exceeded and they are very happy. The knock on effect is that if asked they will happily recommend you to others. 2. Your customer is fine with the outcome. Your product or service does what it says on the tin, and they may or may not buy from you again. They will however, not recommend you. 3. Your customer is disappointed with the outcome. You have under delivered and they will neither use you again, nor recommend you. They may feel tricked, let down, and exhausted by the transaction. They may be emotionally and financially poor. This is how my clients felt today about their logo designer and their web designer. So here are some quick tips to ensure your customer is delighted:  
  • 2. • Over deliver, under promise • Focus on delighting people • Be remarkable at what you do • Pick up the telephone when it rings • Answer emails within 24 hours • Don’t say you can do something when you can’t • Never ever lie to a customer • Own up if you have missed something or made a mistake • Rectify that mistake and turn a bad situation into a good situation • Actually care about your customer, I try and make each client of mine feel like my only client. They know I have other people I help, but my aim is to make each client feel special. This is why at the end of each contract they renew with me! Amanda is a Client Attraction Expert. She specialising in working with health, wellness and fitness professionals who need to market their business effectively to get more clients and make more money - but without working 70 hours a week. What separates the Clients In Abundance service from other business coaches is that she ONLY works with the health, wellness and fitness industry and ONLY specialises in getting more clients and making more money, but without getting burnt out. Because of this, Amanda's clients receive proven, undiluted, and extremely specific step-by-step information on exactly that they need to do to get more clients. As a result, those who coach with her get more clients, make more money and have more free time than they would doing this on their own.