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L & R Elite Insurance

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KONTOR BUSINESS SUPPORT
Orlando, FL
407-283-7334

Published in: Technology, Business

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  • 1. GETTING THE MOST FROM YOUR ONLINE MARKETING DOLLARS Proposal for L & R ELITE INSURANCE KONTOR Business Support 407-283-7334 * Orlando, Florida
  • 2. WHAT IS AN INTERNET PRESENCE? Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida An Internet Presence can be described as the totality on an individual’s or company’s existence of the Internet; be it via their website, 3 rd party listings or profiles, links, advertisements, email, etc.
  • 3. WHAT IS AN INTERNET PRESENCE? Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida
    • In order for a company to have an effective Internet presence they should have clearly defined goals . These goals can be broken into 2 tiers:
    • Basic
    • People need to find you when they search for you or your company name
    • People need to find you when they search your area for the services you offer
    • Your target demographic needs to find you anytime they search for any of your products or services online
  • 4. CREATE RAVING FANS – BE ACCESSIBLE AND EASY TO FIND KONTOR Business Support 407-283-7334 * Orlando, Florida Development of a basic Internet presence links your content to 3 rd party and business directory sites such as:
    • GOOGLE
    • YAHOO
    • BING
    • MANTA
    • MERCHANT
    • CIRCLE
    • YP.COM
    • ANGIE’S LIST
    • LINKED IN
    • FACEBOOK
    • YOUTUBE
    • BLOGS
    • LOCAL
    • LISTINGS ON
    • SEARCH
    • ENGINES
  • 5. CREATE RAVING FANS – BE ACCESSIBLE AND EASY TO FIND KONTOR Business Support 407-283-7334 * Orlando, Florida
    • Advanced
    • Do you want to:
    • Become an expert and thought leader in
    • your field?
    • Get more and better clients?
    • Network with other professionals and clients
    • to create referral business?
    • Brand your name and logo in a regional
    • area (and what areas are you targeting?)
    • Sell more products and services with
    • ecommerce?
    • If you can accomplish all these goals then you create an “All Roads Lead to” Presence
  • 6. CREATE RAVING FANS – BE ACCESSIBLE AND EASY TO FIND KONTOR Business Support 407-283-7334 * Orlando, Florida
  • 7. YOUR WEBSITE KONTOR Business Support 407-283-7334 * Orlando, Florida The most important component of a company’s Internet presence is your company’s website ! Typically, a company’s website is the final destination for potential buyers so it should be designed based on “converting” the visitor, whether the end goal is a lead, a sale, a partner, or a “fan.”
  • 8. WHAT IS RIGHT WITH YOUR SITE? KONTOR Business Support 407-283-7334 * Orlando, Florida
    • Websites are not like the “Field of Dreams.” If you build it, they don’t come (without an invitation, of course) .
    • Let’s examine what’s right about your site presently.
    • It’s simple
    • It’s professional in appearance
    • It has a limited amount of content
  • 9. WHAT IS WRONG WITH YOUR SITE? KONTOR Business Support 407-283-7334 * Orlando, Florida
    • Based on your goals, what is wrong?
    • It does not engage the customer to move through the site (no calls to action and no compelling content)
    • Contact details are too small
    • No competitive differentiation
    • Images do not correspond to site content and are not searchable by Google
    • Keywords and font size should be optimized for better search quality
  • 10. WE CAN FIX THAT! CREATE A COMPELLING LANDING PAGE KONTOR Business Support 407-283-7334 * Orlando, Florida A landing page is more than just a pretty face. The 3 qualities of a good landing page are: 1) A call to action . It’s telling the visitor what to do now that they’re on the site – such as Get a Free Quote, Call Us Today , and the Send Us a Message button. 2) It contains an analytic code that tracks where the visitor came from (in this case, Google Analytics) 3) It contains navigation to other areas on the website where the visitor can get answers to their questions
  • 11. INTERNET PRESENCE SECRET WEAPON EXACT-MATCH DOMAINS KONTOR Business Support 407-283-7334 * Orlando, Florida “ Exact-match domains” contain exact phrases that searchers would use to find your products online. For instance, when someone searches for home insurance they may search: Home Insurance on Google. An example of an exact match domain would be http://www.homeinsurance.com . Obviously HomeInsurance.com  probably isn’t available but the more specific we get the more likely we will find one that is available. Since the domain matches so closely with the search query the search engines will give us a really high relevancy score right off the bat.  
  • 12. INTERNET PRESENCE SECRET WEAPON EXACT-MATCH DOMAINS KONTOR Business Support 407-283-7334 * Orlando, Florida Exact-match domain sites are similar to your main site but have different content and are built to be indexed by the search engines based on the very specific yet popular search queries that we have targeted. .  
  • 13. SEARCH ENGINE OPTIMIZATION Core Service #2 KONTOR Business Support 407-283-7334 * Orlando, Florida
    • Search engine optimization (SEO) is the process of having your website, documents, social media mentions and press releases appear in results that match relevant words or phrases that a prospect would use when searching.
  • 14. SEO STRATEGIES WHY SEO? KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida
    • SEO is the gift that keeps giving , and here’s why:
    • Visitors click most often on organic search results
    • Research shows that those with higher education are more likely to click on organic results (Source: Marketing Sherpa)
    • Search engines record your site’s ranking history and reevaluate every month or two, helping you to stay on top. Paid search results change based on the actions of your bids and the other bidders and are constantly in flux.
    • Once your strategies take you to the top it is somewhat easy to maintain your position … Just keep doing what you are doing.
    • You don’t pay for clicks!
  • 15. SEO STRATEGIES KEYWORDING & BACKLINKING KONTOR Business Support 407-283-7334 * Orlando, Florida Part of site optimization involves a keyword study of what words and phrases a prospect may be entering into Google. Those keywords are carefully woven into your site content and are picked up by Google’s algorithms. Kontor will then submit a link of your optimized website to search engines and industry-related partner sites and business directories. These sites and directories are not just an end unto themselves, but also create backlinking which helps increase your Google page rank based on the amount of sites it is linked with.
  • 16. SEO STRATEGIES SITE CODING AND CONTENT KONTOR Business Support 407-283-7334 * Orlando, Florida Along with creating robust and keyworded content, Kontor will update your main website’s html coding to be in compliance with Google’s standards and allow for greater optimization. Kontor will also perform external site optimization to the greatest extent possible. The Internet is ever-changing so content, keywords and backlinking need to be refreshed periodically.
  • 17. SEARCH ENGINE MARKETING Core Service #3 KONTOR Business Support 407-283-7334 * Orlando, Florida
    • Search Engine Marketing (SEM) is the use of marketing and advertising, usually paid, that point the prospect to your site.
    • Methods of marketing include keyworded press releases and articles, banner advertising on relevant sites, and Google AdWords.
    • Some ways of measuring are pay-per-click (PPC) or cost-per-thousand impressions (CPM).
  • 18. PAID SEARCH STRATEGIES KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida Google AdWords can supplement organic search. AdWords are the 4-line “classified” style ads that run down the right hand side of the page, and sometimes along the top. Relevant 3 rd party sites, Facebook and LinkedIn also offer click-through banner advertising that can get your message in front of literally millions.
  • 19. PAID SEARCH STRATEGIES KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida Google Analytics is easily the most used resource for website statistics, estimated to be in use in about half of the 1,000,000 most popular sites. It can track traffic from all referring sites including search engines, banner ads, PPC networks and email marketing. Google Analytics can be used to both measure progress and give data that can be used to improve results. It can also be used to drill down on results on specific website and landing pages.
  • 20. PAID SEARCH STRATEGIES Email Marketing KONTOR Business Support 407-283-7334 * Orlando, Florida Email marketing is called the new word-of-mouth . Permission-based email marketing is growing in popularity. Consumers subscribe to blogs, newsletters, and other information sources on a regular basis as long as they feel their email will be kept private. However, some of the challenges of email marketing that Kontor can help with are maintaining your opt-in list, administering the double-opt-in message, getting your message around the spam filters and firewalls, and having emails that are optimized for delivery to various providers and cell phones.
  • 21. CRM AND DRIP MARKETING STRATEGIES KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida When Kontor creates your website for you, we will put in a mechanism for requesting the visitor’s email address. Drip Marketing is the process of harvesting the emails in your CRM (customer relationship management software) and putting them to work for you with timely email messages to keep you on the top of the prospect’s mind. The CRM can also be used for other purposes, such as telemarketing.
  • 22. SOCIAL MEDIA MARKETING Core Service #4 KONTOR Business Support 407-283-7334 * Orlando, Florida
    • Social media is a modern phenomenon where consumers gather together based on people they know, people their friends know, and people they’d like to know.
    • There has never been a more powerful medium from reaching consumers of varied backgrounds than Facebook, YouTube, and LinkedIn!
  • 23.
      • FACEBOOK STRATEGIES
    KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida There are over 500,000,000 active users on Facebook . If Facebook were a country, it would be the third most populous country in the world! About 1 in 13 people on earth use Facebook, and about ½ of them are logged on any given day. What would you give to have ½ of your neighborhood seeing your advertisement on a daily basis? We make a custom Facebook Fan Page based on your professional website and its style sheet.
  • 24.
      • FACEBOOK STRATEGIES
    KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida Once your page is designed and set up, we proceed to set up a Facebook Profile and to invite your existing clients as friends. Once they click the “Like” button, this creates additional engagement and referral business as their friends notice your profile.
  • 25.
      • LINKEDIN STRATEGIES
    KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida LinkedIn works in much the same way. Once you add your personal and business profiles, we add your friends, colleagues and clients. Kontor then adds you to relevant referral source groups and actively contribute content to them.
  • 26.
      • YOUTUBE STRATEGIES
    KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida YouTube Channels such as this hold many videos and best of all, hosting is completely free. YouTube links are easily shared between visitors (creating referral business), emailed to prospects and posted on social media sites.
  • 27.
      • BLOGGING STRATEGIES
    KONTOR Business Support 407-283-7334 * Orlando, Florida KONTOR Business Support 407-283-7334 * Orlando, Florida Everybody has an opinion, and now more than ever people choose to be heard using a blog! Blogging , in theory, can raise your Google Rank and can bring a new level of interactivity to your website or blog site. Keyworded copy and links to landing pages are the most effective ways to keep your blog at the top of Google searches. Pointing people to your website should be the #1 focus of your blog, but it must be done subtly. A blog has to be kept up to date and new topics of conversation have to be implemented regularly.
  • 28. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida Based on 6 months / 24 weeks 16 hours Drip Marketing Program, CRM & Analytics Integration 120 hours Professionally Written Blogs & Content Aggregation 24 hours Google AdWords Campaign 14 hours (1 Time Fee – Fix it & Forget it!) Facebook Fan Page & Profile Creation & Contact Addition 72 hours (2 lunches a month) Referral Rewards Gift Program Creation for Leads 72 hours (2 lunches a month) Referral Source Creation: RE Professional & Mortgage Broker Lunch Program 4 hours LinkedIn Profile Creation, Contact Addition & Group Activity 102 hours (1 Time Fee – Fix it & Forget it!) Exact-Match Domains for Location & Specific Types of Insurance & Related Search Queries 60 hours (Videos Created & Posted) YouTube Channel About Insurance in Orlando and Surrounding Areas 18 hours (1 Time Fee – Fix it & Forget it!) Expansive Internet Presence Creation, 3 rd Party Websites 50 hours (1 Time Fee – Fix it & Forget it!) New Website, Fully Optimized
  • 29. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida Total: 480 hours X $50 / hr = $24,000 Miscellaneous Expenses = $12,000 $3,000 LinkedIn Marketing Budget $1,000 Facebook Advertising $6,000 Google AdWords Budget ($1000 a month for 6 months – may last longer) Total Cost = $36,000 You will notice that about 50% of our hours are going into creating digital presences for you. After this initial six month blitz, the cost goes down significantly for us to maintain and “oil” our model. It also allows us to reallocate those funds and be even more aggressive in other marketing techniques. We don’t want to just beat the competition, we want to annihilate them!
  • 30. CUSTOM STRATEGIES To Accomplish Both Basic and Advanced IP Goals KONTOR Business Support 407-283-7334 * Orlando, Florida Having Kontor’s Internet Marketing Team by your side is like having an entire Fortune 500 marketing division at your finger tips. We reduce costs because we employ experts for each specific task and for exactly how long we need them in order to accomplish each task. We don’t employ one person to wear 50 different hats – we have 50 experts making sure that everything Kontor touches turns to gold!
  • 31. SOME OF OUR HIGH-PROFILE CLIENTS KONTOR Business Support 407-283-7334 * Orlando, Florida
    • Nuvox Telecommunications
    • AFLAC
    • AllState
    • Stirling Sotheby’s
    • International Realty
    • Poffenbaugh Ford
    • Homes Direct
    • Commercial Equity Partners
    • Billiard Technologies
  • 32. KONTOR Business Support KONTOR Business Support 407-283-7334 * Orlando, Florida OUR METHODS. YOUR MESSAGE.

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