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5 Hot Omnichannel
Trends
1. Buy online,
pickup anywhere
Best Buy allows you to see which products are in
stock and pickup orders from over 1,500 stores.
Online shoppers can pickup their items at any post
office location free of charge.
With the Amazon locker program, you can ship online
orders to 7-11 and Staples stores for free in-store pickup.
Vons offers hourly grocery deliveries
for their customers.
2. Ship from Store
Having a ship-from-store program helps prevent
lost online sales.
3. Mobile’s “In-Store” Mode
➤ 84% of smartphone shoppers use their devices to
help shop while in a store
➤ 54% of shoppers are keen to use mobile devices
to compare prices in-store
➤ 1 in 3 shoppers use their smartphones to find
information instead of asking store employees
4. Everything, everywhere
(the endless aisle)
Products should never be out of stock. Retailers
can ship items not located in stores to enhance
the customer experience.
5. Augmented Shopping
Google Glasses: A Shopping Experience Right in
Front of Your Eyes
Augmented reality mobile shopping will improve
in-store customer experiences.

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5 Hot Omnichannel Trends