Why you should create multiple products. If you don;t have more than one then you are missing out on sales.

1. Why You Should Create
Multiple Products

2. Have you ever wished that you had more
products in your product funnel?
Perhaps you have created one product and
feel that one will be enough.
I want to explain why you really do need
multiple products in order to generate a full-
time income.

3. Often when people begin to create
their first product it can take them so
long to finish that they never get round
to creating any more.
This is a real shame because they are
missing out on making a lot more
money in their business.

4. Let's think about an off-line
example…

5. Suppose you went into a shop and
they only sold one item.
The only thing that you could purchase
would be that one product.
So your choice is limited and the
amount of money that you can spend
is limited.

6. It is the same online.
If you have an online business and you
only have one product that you can
sell then you severely limit your income
potential.
Also you are not able to provide your
customers with any choice.

7. Let's go back to the shop scenario
again.
Suppose you walk into the shop
and there are now three products
or three items for sale.
Two of those items you don't want
but the third item is something you
do want.

8. Now that there is a choice you are
able to purchase the item that
you actually want whereas if there
had only been one item in that
shop and that item was something
you didn't want, you would have
walked straight back out without
purchasing anything.

9. Again, it is the same online.
Your customers will have different
needs at different times.
If you only have one product that you
can promote, then unless your
customer needs that specific product
at that specific time you will not
generate any sales from that
customer.

10. However, if you have multiple products
and were able to promote all of those
products to your customer it is
extremely likely that at least one of
your products will be something that
the customer needs.

11. By giving your customers choice you
increase your revenue potential.
In addition you increase your credibility
as being someone who is an expert in
their niche and someone who is going
to be able to provide help in the long
term.

12. Therefore your customers can become
repeat buyers purchasing your
products time and again.
I trust you can see that having multiple
products is really important in terms of
increasing your revenue potential and
increasing your own credibility.

13. If you found this helpful then you might like to visit
my website:
KayFranklin.com
(Free download available)