Baby Boomers account for 40% of consumer demand in the U.S., and control 70% of the total net worth of American households ($7trillion). While the rest of us are saving for a retirement, the Boomers are spending their hard earned pensions, social security, IRAs, and 401Ks. While recent financial and housing market crashes have resulted in devastating losses to many, the amount of money set aside for the Golden Years of this ever increasing retired set is astronomical.
This paper is a brief look at the enormous opportunity that Baby Boomers offer to :
1. Durable and non-durable product retailers, manufactures and suppliers. (Automobile, travel, airline, furniture, home builder, hardware manufacturers, and more)
2. Service providers including the airline industry and home builders.
3. Municipalities and governments with respect to urban planning and infrastructure spending.