23. What is Business Intelligence?
The tools and systems that play a key role
in the strategic planning process of the
organisation.
Allows an organisation to gather, store,
access and analyse business data to aid in
decision making.
24. What is Business Intelligence?
Customer profiling
Customer support
Market research
Market segmentation
…
32. 1. ATTRACT
Visitors to Sign-Ups
• Tailored value propositions
Arts: Our product helps you develop
the potential to make an impact on
society.
Business: Our product helps you to
develop graduate attributes.
More targeted
approach
(Business & Arts)
33. 1. ATTRACT
Visitors to Sign-Ups
• Research their
direction
• Understand their
strategies for 2014
University
alignment
34. 1. ATTRACT
Visitors to Sign-Ups
• Clear and
strategic material
& content design
• Use of National
Templates
Clear marketing
message
Clear follow-ups
and Call to Action
35. 1. ATTRACT
Visitors to Sign-Ups
• Specific programs and countries
available
Country partners
36. 1. ATTRACT
Visitors to Sign-Ups
• To enable effective oGCDP product
sales
LC oGCDP
Education
39. 2. CONVERT
Sign-Ups to Applications
Clear follow-ups
and Call to Action
Place non-applicants in a database
Email on a regular basis with engaging content and envets
Send final text after x days
Second email after x days
Initial email x days after sign-up received
40. 2. CONVERT
Sign-Ups to Applications
• We must know what stage each sign-up
is at
• There must be a process to follow-up
each sign-up at each stage
• Each stage must have a clear call to
action tailored to that stage
Clear follow-ups
and Call to Action
41.
42. 3. CLOSE
Applications to Raise
Clear follow-ups
and Call to Action
• Short, uncomplicated process from
App-to-Raise
• Remove or combine any steps that are
unnecessary
• The more steps there are, the more chances for
applicants to drop out!
A B C D E F G …
X X X
50. 5. SHOWCASE
Demonstrating our impact
• If we want to grow 100% we must need to attract
more so let’s invest double into normal promotions…
• Promoter strategies
• Easier to attract through promoters than to spend
money on marketing
51. SHOWCASE
Demonstrating our impact
• Reintegration
– Close off experiences to increase promoters, manage
detractors
Detractor
Promoters
Passives
Non client
52. SHOWCASE
Demonstrating our impact
• Reintegration
– Close off experiences to increase promoters, manage
detractors
DetractorPromoter
Passives
Non client
53. SHOWCASE
Demonstrating our impact
• Reintegration
– Encourage EPs to become members to continue their journey
and further their impact
EP Member
Life-long
connection
Impact generation
56. MISSION REPORT
• Improve our current situation to better
enable leadership experiences through
oGCDP
Visitor Sign-ups Applications Raises
2,102 121 22
5.75% 18.18%
57. MISSION REPORT
• Utilise business intelligence through
aligning back-office and front-office
support
RECOMMENDATION:
MUST BE TAKEN BACK TO LC TO
PREVENT FUTURE BOMB THREATS
Editor's Notes
-put on shades and blazer-
FINANCE
Examples
OUR TASK is to get from stranger to customer in the most efficient way possible in order to complete our objectives.
In other words, how do we get from a GENERAL VISITOR of eg. an AIESEC event to an EP BEING RAISED ON THE SYSTEM?
- Find out their value propositions and tailor the product to them
