KM Middle East 2012 - Girard Seminar

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John Girard's seminar at KM Middle East 2012

John Girard's seminar at KM Middle East 2012

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  • 1. www.km-me.com 1 info@km-me.com
  • 2. It is all about People! 4 Sagology is dedicated to connecting people with people to facilitate collaboration, learning, and knowledge sharing through keynotes, workshops, and consulting. sagology [sāj-ol-uh-jee] -noun 1. the study of organizational wisdom in all its forms, esp. with reference to technology, leadership, culture, process, and measurement 2. the study of one venerated for experience, judgment, and wisdom. Origin: 2008; Canadian English, from Middle English sage + -ology. Sage [Middle English, from Old French, from Vulgar Latin *sapius, from Latin sapere, to be wise; see sep- in Indo-European roots.] -ology [Middle English -logie, from Old French, from Latin -logia, from Greek -logiā (from logos, word, speech; see leg- in Indo- European roots) and from -logos, one who deals with (from legein, to speak; see leg- in Indo-European roots).] Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Recent CPA Article5 http://incpas.org/Member/Resources/CPAINPerspective.aspx About You 1. Name 2. Organization 3. Position 4. KM Storywww.km-me.com 2 info@km-me.com
  • 3. Agenda 7 Part 1 - 14:00 to 15:20 Keys to Success 1. Where is the Knowledge? 2. Organize What? 1. Participation 2. Courtesy 3. What Types of Knowledge Exist? 3. Confidentiality 4. Time  4. Simples Ideas Part 2 - 15:40 to 16:40 5. Do you Really Want to Know What you Know? 6. Tools, Tactics, and Techniques: Today and Tomorrow Part 3 – 17:00 to 18:00 7. Guiding Organizations Into the Future 8. The Future is Just a Day Away 9. Knowledge in Action Example: Flipping Meetings Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. CHAPTER 1 THE WHERE Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information? —T. S. Eliot, The Rock (1935) iBooks Authorwww.km-me.com 3 info@km-me.com
  • 4. Information Overload 10 245+ academic papers on Information Overload 1972-2000 (Bawden, 2001) Information Overload Personal Information Overload Information overload occurs A perception on the part of the individual when the amount of input to a (or observers of that person) that the flow system exceeds its of information associated with work tasks is processing capacity. greater than can be managed effectively. (Speier et al, 1999, p. 338) (Wilson, 2001, p. 113) Information Overload Organizational Information Overload Information overload is that A situation in which the extent of state in which available, and perceived information overload is potentially useful, information sufficiently widespread within an is a hindrance rather than a organization as to reduce the overall help. effectiveness of management operations. (Bawden, 2001, p. 6) (Wilson, 2001, p. 113) Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. The Cost? 11 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. The Problem – Enterprise Dementia 12 2/3 of managers complained of 43% of the managers delayed Information overload (KPMG, 2000) decisions because of too much information. (Wilson, 2001) Managers “dwell on information that is entertaining but not informative, or 38% of the surveyed managers easily available but not of high waste a substantial amount of time quality” (Linden, 2001, p.2) locating information (Wilson, 2001) The number of books published annually has increased exponentially since the 16th century. At present, the prediction is that the number of books doubles every 33 years (Hanka & Fuka, 2000). The total accumulated codified database of the world, which includes all books and all electronic files, doubles every seven years and some predict this will double twice a day by 2010 (Bontis, 2000). Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 4 info@km-me.com
  • 5. The Future 13 “In an economy where the only certainty is uncertainty, the only sure source of lasting Ikujiro Nonaka competitive advantage is knowledge.” Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. CHAPTER 2 ORGANIZE WHAT? Generally, management of the many is the same as management of the few . It is a matter of organization. —Sun Tzu (400–320 BC), The Art of War iBooks Author Foundation or Too Busy 15 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 5 info@km-me.com
  • 6. Knowledge Sharing – Nothing New? 16 Knowledge Management is the creation, transfer, and exchange of organizational knowledge to achieve a [competitive] advantage. Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. What Advantage? 17 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. History of KM: Academic Perspective 18 c. 350 BC 17th Century 1950s 1990s Aristotle Sir Francis Bacon Michael Polanyi Ikujiro Nonaka Carla O’Dell Classification of Knowledge Aristotle Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 6 info@km-me.com
  • 7. What is knowledge? 19 Data Knowledge Information Knowledge: knowledge is "defined broadly to include information, data, communication and Concepts, culture" experience, and insight that(p. 293) a framework provide for creating, evaluating and using information (p. 373). Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. The Cognitive Hierarchy 20 Wisdom Ackoff’s Apex Understanding Knowledge Knowledge Wisdom: Information The collective and individual Dataexperiences of applying knowledge to the solution of problems (p. 373). Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. The difference . . . Data to Knowledge 21 October 27, 1917Q1 - What time is it?Q2 – Where are these people?Q3 – Why is the boy smiling? Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 7 info@km-me.com
  • 8. Data 22 Davenport & Prusak (1998) define data “as a set of discrete, objective facts about events” and they suggest, “in an organizational context, data is most usefully described as structured records of transactions” (p. 2). Data Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Information 23 Peter F. Drucker (1998) claims that "Information is data endowed with relevance and purpose" Information Data Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Knowledge 24 Authors Joseph and Jimmie Boyett (2001) suggest "knowledge is easy to talk about but hard to define" Knowledge Information Data Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 8 info@km-me.com
  • 9. Types of Knowledge 25 Easier to document and Explicit share Contributes to Easier to efficiency replicate 20% Leads to competencyMichael Polanyi 80% Tacit Carla O’Dell Harder to articulate Harder to steal Higher competitive advantage Harder to transfer O’Dell, C. (2002, May). Knowledge Management New Generation. Presented at the APQC’s 7th Knowledge Conference, Washington, DC. Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Exchange and Transfer of Knowledge 26 TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT Ikujiro Nonaka on Co ati mb liz in na r a ti on Inte EXPLICIT Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. The importance of sharing . . . 27 According to Computer Associates . . . http://www.youtube.com/watch?v=lH39xjXaLW8 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 9 info@km-me.com
  • 10. CHAPTER 3 THE TYPES Scientia protenia est (Latin maxim, “ For also knowledge itself is power.” ) —Sir Francis Bacon, Meditationes Sacrae (1597) iBooks Author KM Models 29 Developed by Dr Stankosky and his team at George Washington Webber, F., Wunram, M., Kemp, J., Pudlatz., & Bredehorst, B. (2002). Standardisation in University in 1999 knowledge management – Towards a common KM framework in Europe. Proceedings of UNICOM Seminar Towards Common Approaches & Standards in KM. London. Infrastructure Organization Technology Leadership Measures Learning Process Content Culture KM Pillars European Framework DON Balanced KM Enablers of Transfer KM Assessment Tool Bennet, A. & Kantner, J. (2001). Navigating the KM dimension, Next- Generation Knowledge Management: Enabling Business Processes. American Productivity & Quality Center. Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. A New View of Knowledge Management 30 Measurement Leadership Technology Process Culture Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 10 info@km-me.com
  • 11. A little TLC goes a long way! 31 Leadership •Transparency •Vision and example Measurement •Resources (including time) Leadership Technology Culture Technology Process •Help or hinder •Need to Share vs Culture Need to Know •Security issues •Privacy •Ease of access •Content Creators •Tending toward free Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. TLC: Leadership 32Including Ray Downey, Special Operations Command lost 95 men that day –totaling 1,600 years of experience. (emphasis added) Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Open Leadership 33 Share constantly Respect that to build trust. your customers Nurture curiosity and employees and humility. have power. Hold openness Forgive failure. accountable. http://www.charleneli.com/resources/new-rules/ Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 11 info@km-me.com
  • 12. Openness Audit 34 http://www.slideshare.net/charleneli/openness-audit Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. TLC: Culture 35 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Tribal Leadership 36 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 12 info@km-me.com
  • 13. Exchange and Transfer of Knowledge 37 TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Measurement Co ati Leadership mb liz a in a ti Technology Process rn on Inte Culture EXPLICIT Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Measurement 38 APQC Stages of KM Stage 5 Stage 4 Stage 3 Institutionalize Stage 2 Expand Stage 1 Design and Knowledge Develop a and Get Launch a Management Strategy Support Started KM Initiative Remember: Measure the outcome, not the process USAF 5-2-1 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. CHAPTER 4 SIMPLE IDEAS I believe what I said yesterday. I don’t know what I said, but I know what I think, and, well, I assume it’s what I said. —Former U.S. Secretary of Defense Donald Rumsfeld iBooks Authorwww.km-me.com 13 info@km-me.com
  • 14. Complex: A Definition 40 “a group of obviously related units of which the degree and nature of the relationship is imperfectly known” Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Exchange and Transfer of Knowledge 41 TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Measurement Co ati Leadership mb liz in na a ti Technology Process r on Inte Culture EXPLICIT Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Creation and Transfer of Knowledge 42 TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Co ati mb liz a in rn a ti on Inte Internalization Combination EXPLICIT •Learning by doing •Formal Education (MBA) •Experience •Policies •Values/Ethos •Data mining Teradata, 1991 Wal-Mart, 2004TYLENOL® crises of 1982 and 1986 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 14 info@km-me.com
  • 15. Our Credo (Johnson & Johnson) J&J Credo We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit. We are responsible to our employees, the men and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. www.jnj.com/our_company/our_credo/ Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. There must be equal opportunity for employment, development and advancement for those qualified. We must provide competent management, and their actions must be just and ethical. We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens – support good works and charities and bear our fair share of taxes. We must encourage civic improvements and better health and education. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources. Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return. http://www.jnj.com/our_company/our_credo/ Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Creation and Transfer of Knowledge 45 Socialization Externalization •Social spaces (Ba) •After action review TACIT •Master/apprentice •Lessons learned •Storytelling •Metaphor n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Co ati mb liz a in rn a ti on Inte Internalization Combination EXPLICIT •Learning by doing •Formal Education (MBA) •Experience •Policies •Values/Ethos •Data mining Teradata, 1991 Wal-Mart, 2004TYLENOL® crises of 1982 and 1986 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 15 info@km-me.com
  • 16. The Knowledge Edge – The Ultimate Goal 46 14 November 2004 Wisdom “With 3,600 stores in the United States and roughly 100 million customers walking Understanding through Knowledge each week, Wal-Mart has the doors Knowledge access to information about a broad slice of America . . . The data are gathered item by item at the checkout aisle, then recorded, Information mapped and updated by store, by state, by region . . . By its own account Wal-Mart has Data 460 terabytes of data.” ( 750,000 CDs 1 terabyte ~ 1,000,000 MB) Hurricane Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Combination: Not always good! 47HMCS Toronto sails at the lead of the starburst formation as nuclear-powered USS George Washingtonaircraft carrier takes the center. HMCS Toronto is taking part in Operation Altair, joining the USS GeorgeWashington Aircraft Carrier Task Group to help monitor shipping in the Arabian Gulf region. By restrictingthe flow of weapons, drugs, and other illicit trade, HMCS Toronto and her crew are helping to end terrorismand bring long-term stability to the area. Credit: MCpl Colin Kelley, Formation Imaging Services Halifax Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Something to consider . . . 48 “. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we dont know.” Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 16 info@km-me.com
  • 17. Knowns and Unknowns 50 Unknown Unknown Knowns Unknowns Known Known Knowns Unknowns AKA Johari Window Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Unknown unknowns 51 Somewhere on the West Coast Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Knowns and Unknowns Exercise 52 Unknown Knowns Unknown Unknowns 1. Printer/Scanner 1. Data Mining 2. 2. 3. 3. Known Knowns Known Unknowns 1. Competitive Intell 2. 3. Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 17 info@km-me.com
  • 18. After Action Review 53 1. What was planned? 2. What happened? 3. What is the delta? 4. What do we do about it? Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. CHAPTER 5 DO YOU REALLY? Y shall I teach you what knowledge is? When u, you know a thing, to hold that you know it; and when you do not know a thing, to allow that you do not know it;—this is knowledge. —Confucius, The Analects, 2:17 iBooks Authorwww.km-me.com 18 info@km-me.com
  • 19. Organizational Forgetting (de Holan et al.) 56 Source of Knowledge From Existing Memory Decay Unlearning Stock Newly Avoiding Bad Failure to Capture Innovated Habits Accidental Intentional Mode of ForgettingFigure 7. Forms of Organizational Forgetting (Adapted from de Holan et al.) Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Energizing a Nation 57 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. What do we know 40 years later? 58 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 19 info@km-me.com
  • 20. Organizational Memory 59 Organizational memory is the body of knowledge, past, present, and future, necessary to achieve the strategic objectives of an organization. Enabled by technology, leadership, and culture, organizational memories include repositories of artifacts, communities of people, and organizational knowledge sharing processes, which focus on achieving the organizational vision. Girard, 2009 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Memory Test* 60 * Developed by Nancy Dixon Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Broader Challenge = Information Anxiety 62 Gartner Research’s Information Overload Survey concluded there are four information issues affecting competition: siloed information; too much information; unindexed information; and ineffective searching procedures (Linden et al, 2002) Causes of Cognitive Overload: Components of Information Anxiety: 1. Too much information 1. Not understanding information; supply; 2. Feeling overwhelmed by the amount 2. Too much information of information to be understood; demand; 3. Not knowing if certain information 3. The need to deal with multi- exists; tasking and interruption; and 4. Not knowing where to find 4. Wurman Inadequate workplace information; and (1989) infrastructure to help reduce 5. Knowing exactly where to find the metacognition. information, but not having the key to (Kirsh, 2000) access it. (Wurman, 1989, p. 44) Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 20 info@km-me.com
  • 21. Information Anxiety: A 400 year dilemma 63 17th Century Sir Francis Bacon, a pioneer in the quest to explain the relationship, looked to King Solomon’s biblical writings for wisdom “That in spacious knowledge there is much contristation, and that he that increaseth knowledge increaseth anxiety” (1605/1915, p. 4). He countered King Solomon’s council by stating “And for the second [referring to King Solomon’s prose], certain it is, there is no vexation or anxiety of mind which resulteth from knowledge Sir Francis Bacon otherwise than merely by accident” The Advancement Some four centuries after Sir Francis challenged the ancient of Learning philosophy of King Solomon we appear closer to explaining this phenomenon Francis Bacon Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. CHAPTER 6 THE TOOLS I wish we knew what we know at HP. —Lew Platt, Hewlett-Packard iBooks Author KM Strategies: Towards a Taxonomy 65 Michael Earl 2001, after five-year study Genesis: confusion amongst executives Purpose: to help guide executives on choices to initiate KM Seven Schools:  Systems School  Cartographic Technocratic  Process  Commercial Economic  Organizational  Spatial Behavioral  Strategic Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 21 info@km-me.com
  • 22. Earl’s Strategies: Will they work in a 2.0 world? 66 Technocratic Economic School System Cartographic Engineering Commercial Attribute Focus Technology Maps Processes Income Knowledge Aim Knowledge bases Knowledge flows Knowledge assets directories Philosophy Codification Connectivity Capability Commercialization Behavioral School Organizational Spatial Strategic Attribute Focus Networks Space Mindset Knowledge Knowledge Aim Knowledge pooling exchange capabilities Philosophy Collaboration Contactivity Consciousness Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Earl’s System School 67 Focus Technology “to capture specialist knowledge in knowledge bases Aim Knowledge bases which other specialist or Philosophy Codification qualified people can access” http://www.pcmag.com/article2/0,4149,28792,00.asp Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Earl’s System School 2.0 68 http://www.youtube.com/watch?v=cY2E7rzutMA Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 22 info@km-me.com
  • 23. Earl’s Cartographic School 69 Focus Maps “to make sure knowledgeable people in the organization are Aim Knowledge accessible to others for advice, directories Philosophy Connectivity consultation, or knowledge exchange” “Expertise location systems replace the second-generation technique of yellow pages making connections between people and communities” (Dave Snowden) Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. 69 Earl’s Cartographic School 2.0 70 http://www.youtube.com/watch?v=ZVlUwwgOfKw Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Earl’s Engineering School 71 Focus Processes Engineering school focuses on.: 1. “performance of business Aim Knowledge Flows processes can be enhanced by Philosophy Capability providing operating personnel with knowledge relevant to their task” 2. “management processes are inherently more knowledge- FDA intensive than business processes” Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 23 info@km-me.com
  • 24. Earl’s Engineering School 72 http://www.youtube.com/watch?v=zR2Tx1YnIz4 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Earl’s Economic School 73 Focus Income “it is overtly and explicitly concerned with both Aim Knowledge Assets protecting and exploiting a Philosophy Commercial- firms knowledge or ization intellectual assets to produce revenue streams” Dow Vice President Richard Gross stated Dow was able to reduce their patent holdings by over 10,000 resulting in a saving of $40 million in five years. Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Earl’s Economic School 2.0 74 http://www.youtube.com/watch?v=Bua4ZHumakk Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 24 info@km-me.com
  • 25. Earl’s Organizational School 75 Focus Networks “the use of organizational structures, or networks to Aim Knowledge Pooling share or pool knowledge” Philosophy CollaborationFacing the drawdown of the B-2 project, thecompany decided it would be necessary to“maintain profiles of staff who could be usedfor future B-2 projects” (APQC) Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Earl’s Organizational School 2.0 76 http://www.youtube.com/watch?v=YERriH-5_ZY Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Earl’s Spatial School 77 Focus Space “a design for emergence philosophy of knowledge Aim Knowledge management . . . it centers on Exchange Philosophy Contactivity the use of space or spatial designs to facilitate knowledge exchange” Bar Ba Meeting M Environment E Supporting S Socialization S Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 25 info@km-me.com
  • 26. Earl’s Spatial School 78 http://www.youtube.com/watch?v=QWlxzPe3NaA Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Earl’s Strategic School 79 Focus Mindset “sees knowledge management as a dimension of competitive Aim Knowledge strategy” Capabilities Philosophy Consciousness Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Do they work in 2.0 world? 80 Technocratic Economic School System Cartographic Engineering Commercial Attribute Focus Technology Maps Processes Income Knowledge Aim Knowledge bases Knowledge flows Knowledge assets directories Philosophy Codification Connectivity Capability Commercialization Behavioral School Organizational Spatial Strategic Attribute Focus Networks Space Mindset Knowledge Knowledge Aim Knowledge pooling exchange capabilities Philosophy Collaboration Contactivity Consciousness Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 26 info@km-me.com
  • 27. Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. CHAPTER 7 FUTURE TALES Well that didn’t actually happen, but . . . it could have! —Geena Davis, Actor and Raconteur iBooks Author Interrelationship of DM, IM, KM* 83 Records Artificial Communities Data Management Intelligence of Integration Taxonomies Practice Subject Expertise Data Classification Ontologies Locator Warehouse Document Enterprise After Management Portal Action Review Web Database Forms Portal Management Management Group Ware Virtual Content Collaboration Management Search Engine Storytelling Data Information Knowledge Management Management Management * Developed by Denise Charbonneau (TBS) and Dr. John Girard Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 27 info@km-me.com
  • 28. Stonecutter or Cathedral Builder? 84 John Constable. Salisbury Cathedral, from the Meadows. 1831. Oil on canvas. Private collection, on loan to the National Gallery, London, UK. Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Storytelling by Steve Denning 85 Purpose of Story  Sparking action  Communicating who you are  Transmitting values  Fostering collaboration  Taming the grapevine  Sharing knowledge  Leading people into the futurewww.stevedenning.com/SIN-136-HBR-publishes-Telling-Tales.html Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. HBR May 2004 86 In June of 1995, a health worker in a tiny town in Zambia went to the Web site of the Centers for Disease Control and got the answer to a question about the treatment for malaria. Remember that this was in Zambia, one of the poorest countries in the world, and it happened in a tiny place 600 kilometers from the capital city. But the most striking thing about this picture, at least for us, is that the World Bank isnt in it. Despite our know-how on all kinds of poverty related issues, that knowledge isn‘t available to the millions of people who could use It. Imagine if it were. Think what an organization we could become. Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 28 info@km-me.com
  • 29. Writing the Future 87 Snowden’s (2002: 3) ‘we can always know more than we can tell, and we will always tell more than we can write down.’However, Snowden (2002:3) suggests: I can speak in five minutes what it will otherwise take me two weeks to get round to spend a couple of hours writing it down. The process of writing something down is reflective knowledge; it involves both adding and taking away from the actual experience or original thought. Reflective knowledge has high value, but is time consuming and involves loss of control over its subsequent use. Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Guiding Government Leaders into the Future 88  excite change in a very large bureaucratic organization  Five years in the future  Balance of real and imaginary Critical Success Factors:  Look of the story  Believable  Executive Support For complete stories see: www.johngirard.net Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Guiding Faculty into the Future 89  excite change in a small mid-west university  Mock interview with Dean  Balance of real and imaginary Critical Success Factors:  Real Dean  Realistic Journal  “Now I get it” For complete stories see: www.johngirard.net Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 29 info@km-me.com
  • 30. CHAPTER 8 THE FUTURE The best thing about the future is that it comes only one day at a time. —Abraham Lincoln iBooks Author Are You Ready? 91 http://socialnomics.net/ Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. What would you do? 92 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 30 info@km-me.com
  • 31. The Knowledge Edge – The Ultimate Goal 93 Wisdom Understanding Knowledge Knowledge Information Data Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Do you know your customers? 94 “A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” groundswell.forrester.com Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. The Social Technographics™ Ladder 95 Creators Creators make social content go. They write blogs or uploadCritics respond to content from video, music, or text.others. They post reviews, Criticscomment on blogs, participatein forums, and edit wiki articles. Collectors organize content for Collectors themselves or others using RSS feeds, tags, and voting sites like Digg.comJoiners connect in social Joinersnetworks like MySpace andFacebook Spectators consume social Spectators content including blogs, user- generated video, podcasts,Inactives neither create nor forums, or reviewsconsume social content of any Inactiveskind Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 31 info@km-me.com
  • 32. The Social Technographics™ US Adults Ladder 96 2007 2010 Creators US 18-24 US 35-44 US 55+ 18% 24% 46% 23% 12% Critics 25% 37% 50% 34% 28% 12% 21% Collectors 38% 20% 12% Joiners 25% 51% 85% 54% 26% Spectators 48% 73% 89% 73% 64% Inactives 44% 18% 3% 17% 30% Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. The Social Technographics™ Ladder Australian Adults 97 2007 2009 Creators Aus 18-24 Aus 35-44 Aus 55+ 11% 23% 34% 20% 14% Critics 23% 31% 38% 28% 23% 5% 14% Collectors 20% 13% 6% Joiners 14% 50% 74% 46% 29% Spectators 38% 64% 82% 63% 47% Inactives 56% 22% 5% 23% 38% Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. The Social Technographics™ Ladder South Korea Adults 98 Japanese Adults 2007 2009 Creators 2007 2009 38% 49% 22% 34% Critics 27% 46% 36% 30% 14% 19% Collectors 6% 11% Joiners 41% 48% 22% 26% Spectators 39% 76% 70% 69% Inactives 36% 9% 26% 23% Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 32 info@km-me.com
  • 33. 99http://www.globalwebindex.net Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Global Top Internet Sites (Reach) http://www.alexa.com/topsites/ 100 1. Google 50% 1. Google.co.za 2. Facebook 43% 2. Facebook 3. YouTube 32% 3. Google 4. Yahoo! 24% 4. YouTube 5. Wikipedia 15% 5. Yahoo! 6. Blogger 13% 6. Bidorbuy 7. Baidu 11% 7. Guntree 8. MSN 11% 8. Wikipedia 9. Twitter 11% 9. News24 10. QQ 7% 10. LinkedIn Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. The Power of YouTube 102 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 33 info@km-me.com
  • 34. Why Matters 103 >350 million > 800 million > 400 million active mobile active users login daily users 250 million Average user 130 friends is photos up per connected to average day 80 pages 75% of users 70 languages outside USA available Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. According to Facebook 104 2,640,600 Facebook users live in UAE (age 18 or older) 2,023,400 Facebook users live in Dubai (18+) 403,580 Facebook users live in Abu Dhabi (18+) Personal or 4,311,580 Facebook users Organizational live in KSA (18+) 2,093,380 Facebook users live in Riyadh (18+) Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. New Technology 105 The Newest always is Best … Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 34 info@km-me.com
  • 35. The Right Technology 106 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Social Media Action Plan 107 Learn Listen Lead Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Wikipedia is driven by a global community of more than 150,000 volunteers—all dedicated to sharing knowledge freely. Over almost eight years, these volunteers have contributed more than 11 million articles in 265 languages. More than 275 million people come to our website every month to access information, free of charge and free of advertising. 108 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 35 info@km-me.com
  • 36. Consider Crowdsourcing 109 Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call. http://www.youtube.com/watch?v=TCM7w11Ultk Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Crowdsourcing 110 http://www.youtube.com/watch?v=TCM7w11Ultk Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. The Generation Game 111 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 36 info@km-me.com
  • 37. Digital Native or Digital Immigrant? 112 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Generation Z 113 Are we ready for them? Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 37 info@km-me.com
  • 38. The Problem 115 http://www.youtube.com/watch?v=ZWYnVt-umSA Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. Can social technology solve the problem? 116 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D. A New Approach to Meetings 117 http://www.youtube.com/watch?v=6FAsZ4J8O70 Knowledge Sharing in a 2.0 World © 2012, John P. Girard, Ph.D.www.km-me.com 38 info@km-me.com
  • 39. www.km-me.com 39 info@km-me.com