The Four Principal of Enduring Success

1. THE FOUR PRINCIPAL OF ENDURING
SUCCESS
Research done by Professor Christain Stadler and a
team at Innsbruck University’s of Business School
Research was Done in 2006
Presenter-Jyoti Dadlani
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2. THE FOUR PRINCIPLES OF ENDURING
SUCCESS
 Exploit before you explore
 Diversify your business portfolio
 Remember your mistakes
 Be conservative about change
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3. ENDURING SUCCESS PROJECT
PERFORMANCE DIFFERENCE BETWEEN GOLD AND
SILVER MEDALLISTS
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4.  Exploit before you explore. Great companies don’t innovate their way to
growth—they grow by efficiently exploiting the fullest potential of existing
innovations.
Top Companies Comparison Companies
GlaxoSmithkline Wellcome
Noika Erisson
 Diversify your business portfolio. Good companies, conscious of the dangers of
irrational conglomeration, tend to stick to their knitting. But the great companies
know when to diversify, and they remain resilient by maintaining a wide range of
suppliers and a broad base of customers.
Top Companies Comparison Companies
Allianz Aachener und Munchener (A & M)
Lafarge Ciments Francais
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5.  Remember your mistakes. Good companies tell stories of success, but great
companies also tell stories of past failures to avoid repeating them.
Top Companies Comparison Companies
Royal Dutch Shell BP
HSBC Standard Chartered
 Be conservative about change. Great companies very seldom make radical
changes—and take great care in their planning and implementation.
Top Companies Comparison Companies
Siemens AEG
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6. CONCLUSION
 We think that we live in the most revolutionary of times. But
this study shows us, recalling challenges of the past should
remind us that every generation thinks it lives in the most
revolutionary of times. The Gold medallist companies has
survived and prevailed during the Great Depression, two
world wars, and two energy crises, not to mention the lack of
lasted technology. They did so by consistently adhering to the
four principles of enduring success. There is no reason why
we should not be able to use the same chart to navigate the
stormy seas of global competition and disruptive information
technologies today.
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