1. DeVry University BUSN 412 Complete
Course 1
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BUSN 412 Entire Course
BUSN 412 Week 1 TO 7 All Discussion Questions
BUSN 412 Week 2 Quiz
BUSN 412 Week 3 Nintendo s Wii Case Analysis
BUSN 412 Week 3 Quiz
BUSN 412 Week 4 Quiz
BUSN 412 Week 5 Quiz
BUSN 412 Week 5 Southwest Airlines - Case Analysis
BUSN 412 Week 6 Quiz
BUSN 412 Week 7 Managing Innovation, Fostering Corporate Entrepreneurship - You Decide
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BUSN 412 Week 1 Discussion
2. Please introduce yourself to the class. Tell us your major, a bit about your family, your interests, and
whatever else you want to share
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BUSN 412 Week 2 Discussion
Select your Course Project organization and post it here. State why you chose it. Be sure no one
has chosen the same one already by reading prior posts so that no organization has been picked by
more than one student. Apply SWOT analysis to your Course Project organization. Post the results
here to share with the class. Then critically evaluate the SWOT analysis of at least one other class
member.
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BUSN 412 Week 2 Case Study
http://www.worldcrunch.com/business-finance/why-walmart-can-039-t-beat-the-competition-in-
brazil/walmart-mexico-corruption-carrefour-retail/c2s9527/
BRASILIA - There’s a strange section on Walmart Brazil’s website, strange at least for a retailer. It’s
not the usual invitation to apply for a job, “Work with us,” but an invitation to make real estate deals
with the huge multinational company. “If you own land or a building where it would be possible to
install new Walmart Brazil stores, fill out the following form.”
That little announcement is evidence of Walmart’s insatiable appetite for expansion, an desire for
growth that led to criticism of the company when the New York Times revealed last April the
company’s massive use of bribes to expand in Mexico. Walmart used the bribes to accelerate the
process of buying property and to secure store permits from public officials.
3. The scandal made the company's stock prices drop in Mexico and New York, and forced it to
postpone plans for expansion in Mexico and Central America. It also led to a lawsuit by several
pension funds in the United States, whose portfolios were affected by the decreased stock price. In
Brazil, the company is not thinking about slowing down, but it still suffering from the effects of the
scandal. And all eyes are on Walmart’s next moves.
Last year was a difficult one for the giant retailer’s global operations. The damage to its reputation
from the corruption scandal left a mark on all of the company’s operations in the region. That is
certainly the case in Walmart’s second most important market, Brazil.
According to the Brazilian Association of Supermarkets (known as Abras), Walmart Brazil had sales
of $11.5 billion in 2011. The American company did not manage to beat the French giant Carrefour,
which had $14 billion in sales the same year. Pão de Açúcar, which is also owned by a French
company, is undeniably the market leader and had sales of $25.7 billion in 2011. Around 80 percent
of Brazil’s retail market is controlled by foreign companies, which is one of the reasons there has
been so much growth in that domain, as foreign capital is infused into the market.
Projections for the retail market in Brazil are promising. According to consulting firm A.T. Kearny’s
Global Retail Development Index, Brazil has had the highest growth in the world in this sector for two
years in a row, and a 15% increase just in this last year. Brazil is followed by Chile, China, Uruguay
and India.
Eternal Third Place
For retail analysts, there is only one explanation for Walmart’s struggles in Brazil: the lack of synergy
between the nine different brands and five different formats it is operating in the country. The
company currently operates three different kinds of supercenters, three supermarket chains, a cash
and carry wholesaler, a chain of smaller local stores and Sam’s club buyers’ club.
“Although it has been in the market for 17 years, Walmart has not yet been able to centralize its
management,” said Roberto Nascimento, professor of business at the School of Publicity and
Marketing in Brasilia. “Today the network has three different realities, one in the Northeast, one in
the Southeast and on in the South. The differences in leadership among the different companies can
explain this situation.”
Walmart Brazil’s CEO, Marcos Samaha, understands that perfectly well. In a teleconference with
analysts to disclose the company’s results from the first trimester of 2012, he emphasized that the
group would start the process of revamping its Brazilian operations. The idea is to unify
communications between all of the different brands.
Another modification in progress is an effort to reduce the company’s cost structure in Brazil. The
initiative includes a strategy called “Every Day Low Price” (EDLP). “We are seeing that this new
strategy allowed us to reach much better results this year. In the first trimester, for example, we grew
8.6 percent,” Samaha stressed, adding that the chain is going to invest $636 million opening new
stores.
Mexican Contagion
4. In spite of the fact that the bribe scandal happened in Mexico, Brazil is also cited as one of the
countries with the highest risk of corruption for the company. "They are just accusations. I can
assure you that were always working with our focus on integrity,” Samaha says.
In Mexico, the company is accused of having spent at least $24 million to pay mayors, town
councilors and authorities that helped Walmart to expand. In that way, they were able to get building
permits or they avoided the inconvenience of negative environmental impact studies. That same
need for expansion is what prompted Walmart to advertise loudly its need for land and buildings in
Brazil. In fact, the Mexican scandal has the Brazilian authorities watching the expansion process
closely.
However, the path towards higher share values still has a major obstacle: Pão de Açúcar, and its
leading role in the Brazilian retail market. French group Casino took control of the company last June
after an abortive attempt by the previous owner to sell the company to Carrefour. Analysts are
expecting that the new owners will pursue an even more aggressive strategy, which could mean
increasing its lead over Walmart
Read the full article: Why Walmart Can't Beat The Competition In Brazil
Worldcrunch - top stories from the world's best news sources
Follow us: @worldcrunch on Twitter | Worldcrunch on Facebook
http://www.justquestionanswer.com/viewanswer_detail/BUSN-412-Week-2-Case-Study-http-www-
worldcrunch-com-bus-29988
BUSN 412 Week 2 Case Study
http://www.worldcrunch.com/business-finance/why-walmart-can-039-t-beat-the-competition-in-
brazil/walmart-mexico-corruption-carrefour-retail/c2s9527/
BRASILIA - There’s a strange section on Walmart Brazil’s website, strange at least for a retailer. It’s
not the usual invitation to apply for a job, “Work with us,” but an invitation to make real estate deals
with the huge multinational company. “If you own land or a building where it would be possible to
install new Walmart Brazil stores, fill out the following form.”
5. That little announcement is evidence of Walmart’s insatiable appetite for expansion, an desire for
growth that led to criticism of the company when the New York Times revealed last April the
company’s massive use of bribes to expand in Mexico. Walmart used the bribes to accelerate the
process of buying property and to secure store permits from public officials.
The scandal made the company's stock prices drop in Mexico and New York, and forced it to
postpone plans for expansion in Mexico and Central America. It also led to a lawsuit by several
pension funds in the United States, whose portfolios were affected by the decreased stock price. In
Brazil, the company is not thinking about slowing down, but it still suffering from the effects of the
scandal. And all eyes are on Walmart’s next moves.
Last year was a difficult one for the giant retailer’s global operations. The damage to its reputation
from the corruption scandal left a mark on all of the company’s operations in the region. That is
certainly the case in Walmart’s second most important market, Brazil.
According to the Brazilian Association of Supermarkets (known as Abras), Walmart Brazil had sales
of $11.5 billion in 2011. The American company did not manage to beat the French giant Carrefour,
which had $14 billion in sales the same year. Pão de Açúcar, which is also owned by a French
company, is undeniably the market leader and had sales of $25.7 billion in 2011. Around 80 percent
of Brazil’s retail market is controlled by foreign companies, which is one of the reasons there has
been so much growth in that domain, as foreign capital is infused into the market.
Projections for the retail market in Brazil are promising. According to consulting firm A.T. Kearny’s
Global Retail Development Index, Brazil has had the highest growth in the world in this sector for two
years in a row, and a 15% increase just in this last year. Brazil is followed by Chile, China, Uruguay
and India.
Eternal Third Place
For retail analysts, there is only one explanation for Walmart’s struggles in Brazil: the lack of synergy
between the nine different brands and five different formats it is operating in the country. The
company currently operates three different kinds of supercenters, three supermarket chains, a cash
and carry wholesaler, a chain of smaller local stores and Sam’s club buyers’ club.
“Although it has been in the market for 17 years, Walmart has not yet been able to centralize its
management,” said Roberto Nascimento, professor of business at the School of Publicity and
Marketing in Brasilia. “Today the network has three different realities, one in the Northeast, one in
the Southeast and on in the South. The differences in leadership among the different companies can
explain this situation.”
Walmart Brazil’s CEO, Marcos Samaha, understands that perfectly well. In a teleconference with
analysts to disclose the company’s results from the first trimester of 2012, he emphasized that the
group would start the process of revamping its Brazilian operations. The idea is to unify
communications between all of the different brands.
Another modification in progress is an effort to reduce the company’s cost structure in Brazil. The
initiative includes a strategy called “Every Day Low Price” (EDLP). “We are seeing that this new
strategy allowed us to reach much better results this year. In the first trimester, for example, we grew
6. 8.6 percent,” Samaha stressed, adding that the chain is going to invest $636 million opening new
stores.
Mexican Contagion
In spite of the fact that the bribe scandal happened in Mexico, Brazil is also cited as one of the
countries with the highest risk of corruption for the company. "They are just accusations. I can
assure you that were always working with our focus on integrity,” Samaha says.
In Mexico, the company is accused of having spent at least $24 million to pay mayors, town
councilors and authorities that helped Walmart to expand. In that way, they were able to get building
permits or they avoided the inconvenience of negative environmental impact studies. That same
need for expansion is what prompted Walmart to advertise loudly its need for land and buildings in
Brazil. In fact, the Mexican scandal has the Brazilian authorities watching the expansion process
closely.
However, the path towards higher share values still has a major obstacle: Pão de Açúcar, and its
leading role in the Brazilian retail market. French group Casino took control of the company last June
after an abortive attempt by the previous owner to sell the company to Carrefour. Analysts are
expecting that the new owners will pursue an even more aggressive strategy, which could mean
increasing its lead over Walmart
Read the full article: Why Walmart Can't Beat The Competition In Brazil
Worldcrunch - top stories from the world's best news sources
Follow us: @worldcrunch on Twitter | Worldcrunch on Facebook
http://www.justquestionanswer.com/viewanswer_detail/BUSN-412-Week-2-Case-Study-http-www-
worldcrunch-com-bus-29988
BUSN 412 Week 3 Discussion
Post your Course Project organization's mission statement here, if you can locate it. If not, post what
you think it might be. How do you think its mission statement has focused the organization? How
7. hard was it to find the mission statement? What value do you see the mission statement providing to
the organization and how might it be made better, if at all?
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Discussion-Post-your-Cou-29989
BUSN 412 BUSN412 BUSN/412Week 3 Case Analysis
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the following list.
Case 7- United Way
Case 8- General Motors
Case 10- McDonalds
Case 12- Yahoo
Case 13- QVC
Case 17- Reader’s Digest
Case 18- Ford
Case 20- Apple
Case 21- Southwest
Case 24 - Nintendo
Case 34- Dippin’ Dots
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address,and industry.
8. BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary business, who were the
officers or key players described in the case study? If the case study company is currently in
business, list the company’s current CEO, total sales, and profit or loss for the last year where data
is available. Identify key events or phases in the company’s history. Describe the performance of this
company in the industry. Visit the company’s website and use http://finance.yahoo.comand/or some
other financial search engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The textbook should be cited if it is the
source of information. If you are not familiar with APA citation, check out the tutorial APA Guidelines
for Citing Sources at the end of the course Syllabus. There are videos to help you with the APA
format and business research in the Week 1 Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new entrants, the bargaining power of
buyers, the bargaining power of suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a
figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage? What strategy from the
readings was undertaken by this company? Were they successful? Can all companies use this
strategy? How is the strategy affected by the life cycle in the industry? Remember to reference
Porter’s generic strategies identified in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
- Ensuring Coherence in Strategic Direction (pages 26–32)
- Value Chain Analysis (pages 81–93)
- Resource View of Firm (pages 93–104)
- Industry Life Cycle Strategies (pages 187–195)
- Portfolio Management (pages 214–220)
9. Apply them in detail to the organization. Be sure to think strategically and show the results clearly.
Use the strategy as a sub-header for each section so it is clear what is being applied. (40 points)
COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would you recommend to sustain
competitive advantage and achieve future growth? Be specific and list the steps the company should
take for successful implementation of your course of action. (15 points)
OPINION
What do you think of this case study? Describe what you believe are the lessons learned from this
case. (10 points)
REFERENCES
When you have completed the paper using the above sections, insert a page break and have a
separate reference page. The references should be listed in accordance with the APA guidelines as
shown in the tutorial. (5 points)
FORMAT:
• Use a title page.
• Font: Use Times New Roman, 12 point.
• Place your name in the upper left hand corner of the page.
• Each section of your paper should be headed by the bolded, capitalized item described
above.
• Indent paragraphs.
• Insert page numbers bottom right.
10. • Paper length should be four to six double-spaced pages not including title page, references,
or illustrations and tables.
• Use APA citations throughout the paper. If you are not familiar with APA citation, refer to
tutorial, which is contained in the last section of our course Syllabus.
• Include a separate reference page at the end of the paper.
• Please prepare reference page as follows.
References
Dess, G., Lumpkin, G.,& Eisner, A. (2012).Strategic Management (6e). Boston: McGraw-Hill Irwin.
Side Notes
• Save your paper in the following format: Your last name, initials of your first and middle
name, and the company discussed in the case study.
EXAMPLE: If your name is Edward R Jones and you are writing a case study on Google, then the
file name for your paper would be jonesergoogle.doc.
• Place the paper in the Dropbox designated by the weekly assignment.
Note that the report is worth 150 points and points are allocated for each section as noted in the
outline.
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Case-Analysis-Outline-an-29991
11. BUSN 412 Week 4 Discussion
Select a business and describe the alternative growth options available to the firm in the global
environment. Which would you recommend and why?
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Discussion-Select-a-busi-29993
BUSN 412 Week 4 Case Analysis on Brics and MitskProject
Guidelines and Grading Rubric (200 points)
Objective
This project introducesthe Brics and Mitsk countries and integrates the concepts presented in Weeks
1–4. It also provides a common foundation for future discussions.
Guidelines
Prepare a PowerPoint Presentation based upon a Brics and Mitsk Country: Brazil, Russia, India,
China South Africa, Mexico, Indonesia, Turkey, and South Korea. These countries have been
identified as important emerging countries that are significant economic powers individually, as well
as becoming the basis of an important new economic group. It is important to develop an
understanding of these countries—for the purposes of understanding global business strategy, and
the opportunities and threats they pose.
Your country choice should be approved by your professor in Week 1.
• Please develop a set of slides that would help an organization contemplating doing business
in the country you have been assigned.
• Please focus your analysis on Porter’s Diamond of National Advantage.
• Please provide images and key facts that capture the economic conditions and culture.
• Please develop a presentation with approximately 15 slides.
A successful project will earn a maximum of 200 points demonstrating
• accurate, relevant, and timely research; and
12. • PowerPoint slides that include good quality content, clear and compelling, yet professional
presentation style.
Milestones
• Week 1: Identify country and obtain Professor’s approval.
• Weeks 2–3: Research and prepare slides.
• Week 4: Submit PowerPoint for grading and upload to the Dropbox.
Grading Rubrics
Category Points % Description
Research 100 50% Accurate, relevant, and timely research.
PowerPoint slides 100 50% Good content, professional, useful, and compelling
presentation.
Total 200 100% A quality presentation will meet or exceed all of the above requirements.
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Case-Analysis-on-Brics-and-29997
BUSN 412 Week 5 Discussion
Please review the following link: http://www.ted.com/talks/lang/en/dan_pink_on_motivation.html and
comment on it. In the lecture we learned that "Behavioral control is gaining support as many
organizations seek to align the entire organization to deliver coherent, coordinated strategies." How
is behavioral control impacted by motivational approaches such as the one in the video? What
motivational approaches are you aware of that have been either very effective or ineffective?
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Discussion-Please-review-29998
13. BUSN 412 Week 6 Discussion
Name a figure in the business environment whom you would identify as a successful leader.
• What traits does the leader possess?
• What is the most important trait? Support your argument with evidence.
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Discussion-Name-a-figure-30000