What's next for events?

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  • 1. What’s next for events? Charles Wells CMO @JustGiving Event fundraising seminar, 22nd October 2013
  • 2. What we’ll cover • Some good news! • Which events? • How to get the most from your events?
  • 3. Good news!
  • 4. EVENT FUNDRAISING IS GROWING 8% growth in participation in event fundraising
  • 5. But there are 2 key challenges 1. Recruitment 2. Effective fundraising
  • 6. Which events?
  • 7. Which experiences?
  • 8. 1. Heroes 2. Unique experiences
  • 9. 1. Heroes Invest in events where people can emulate their heroes 2. Unique experiences
  • 10. THE TEAM GB EFFECT 15% increase in British Triathlon memberships 1.9m now cycle every week
  • 11. EMULATING HEROES 21% growth in triathlon fundraising £740 page average www.flickr.com/photos/chough11/7734044948
  • 12. Emulating heroes 30% growth in cycling fundraising £610 page average www.flickr.com/photos/23913935@N07/7818006836/
  • 13. 1. Heroes 2. Unique experiences Create events that offer a unique experience
  • 14. THE RISE OF THE MOB™ 66% aged 35 and under 67% first time fundraisers
  • 15. OTHERWISE KNOWN AS SUPER SOCIALS 668 friends on Facebook – four times more than the UK average
  • 16. CURATING THEIR ONLINE ‘ME’ 23,000 people were tweeting
  • 17. How do you get the most from your events?
  • 18. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  • 19. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  • 20. Online event participants reach INFECTIOUS FUNDRAISING 500 people through social media
  • 21. Harness the network effect of your fundraisers 900 fundraisers taking part in an event 40% inspired friends and family to take part 51% chose to fundraise for the same charity
  • 22. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  • 23. Easy to connect
  • 24. Make it easy to share
  • 25. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  • 26. Facebook’s (mobile) user stats May 2013
  • 27. The rise of mobile Percentage of mobile & tablet visits to JustGiving
  • 28. Easy registration and giving
  • 29. Ok, so let’s sum up
  • 30. Event based fundraising is in healthy growth
  • 31. Which experiences not which events
  • 32. 1. Heroes Invest in events where people can emulate their heroes 2. Unique experiences Create events that offer a unique experience
  • 33. How do you get the most from your events?
  • 34. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  • 35. Thanks! @justgiving Find out more: justgiving.com/eventfundraisingmonitor justgiving.com/activeworks