More Related Content Similar to What's next for events? Similar to What's next for events? (20) More from JustGiving (20) What's next for events?1. What’s next for events?
Charles Wells
CMO @JustGiving
Event fundraising seminar, 22nd October 2013
2. What we’ll cover
• Some good news!
• Which events?
• How to get the most from your events?
5. But there are 2 key challenges
1. Recruitment
2. Effective fundraising
15. THE RISE OF THE MOB™
66%
aged 35 and under
67%
first time fundraisers
22. Harness the network effect of your fundraisers
900
fundraisers
taking part in
an event
40%
inspired friends
and family to
take part
51%
chose to
fundraise for the
same charity
28. The rise of mobile
Percentage of mobile &
tablet visits to JustGiving
33. 1. Heroes
Invest in events where people can emulate their heroes
2. Unique experiences
Create events that offer a unique experience