Your SlideShare is downloading. ×
0
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
What's next for events?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

What's next for events?

3,660

Published on

Published in: News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
3,660
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. What’s next for events? Charles Wells CMO @JustGiving Event fundraising seminar, 22nd October 2013
  • 2. What we’ll cover • Some good news! • Which events? • How to get the most from your events?
  • 3. Good news!
  • 4. EVENT FUNDRAISING IS GROWING 8% growth in participation in event fundraising
  • 5. But there are 2 key challenges 1. Recruitment 2. Effective fundraising
  • 6. Which events?
  • 7. Which experiences?
  • 8. 1. Heroes 2. Unique experiences
  • 9. 1. Heroes Invest in events where people can emulate their heroes 2. Unique experiences
  • 10. THE TEAM GB EFFECT 15% increase in British Triathlon memberships 1.9m now cycle every week
  • 11. EMULATING HEROES 21% growth in triathlon fundraising £740 page average www.flickr.com/photos/chough11/7734044948
  • 12. Emulating heroes 30% growth in cycling fundraising £610 page average www.flickr.com/photos/23913935@N07/7818006836/
  • 13. 1. Heroes 2. Unique experiences Create events that offer a unique experience
  • 14. THE RISE OF THE MOB™ 66% aged 35 and under 67% first time fundraisers
  • 15. OTHERWISE KNOWN AS SUPER SOCIALS 668 friends on Facebook – four times more than the UK average
  • 16. CURATING THEIR ONLINE ‘ME’ 23,000 people were tweeting
  • 17. How do you get the most from your events?
  • 18. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  • 19. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  • 20. Online event participants reach INFECTIOUS FUNDRAISING 500 people through social media
  • 21. Harness the network effect of your fundraisers 900 fundraisers taking part in an event 40% inspired friends and family to take part 51% chose to fundraise for the same charity
  • 22. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  • 23. Easy to connect
  • 24. Make it easy to share
  • 25. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  • 26. Facebook’s (mobile) user stats May 2013
  • 27. The rise of mobile Percentage of mobile & tablet visits to JustGiving
  • 28. Easy registration and giving
  • 29. Ok, so let’s sum up
  • 30. Event based fundraising is in healthy growth
  • 31. Which experiences not which events
  • 32. 1. Heroes Invest in events where people can emulate their heroes 2. Unique experiences Create events that offer a unique experience
  • 33. How do you get the most from your events?
  • 34. 1. Supporter networks 2. Sharing technology 3. Mobile fundraising
  • 35. Thanks! @justgiving Find out more: justgiving.com/eventfundraisingmonitor justgiving.com/activeworks

×