Organizational Structure Running A Successful Business
Social Success Turning Social Media Into Measurable Revenue From Infusionsoft
1. Starting Now!
Presented by
Tyler Garns
Director of Marketing,
Infusionsoft
@tylergarns
2. This is not a demo
This is not a demo of Infusionsoft
Please visit
http://www.infusionsoft.com/demo
@tylergarns
3. Overview:
What’s with all the social media craze?
Why does social media work for some, and
not for others?
How you can build the RIGHT social media
strategy and save a ton of time
How to make money using social media
Case study: 60 days, 2K people, How?
Slides & Infusionsoft offer for those
interested
@tylergarns
5. fad: fad/fad/
Noun: An intense and widely shared
enthusiasm for something, esp. one
that is short-lived; a craze.
The mullet is
here to stay
@tylergarns
6. Many people have
wondered if it’s a
fad because they’ve
struggled to get
results
@tylergarns
7. For some: social
media is an excuse
for doing HARD
work (like
thinking)
@tylergarns
8. News flash: For many of you (who are in denial),
social media has been a COLOSSAL waste of time.
@tylergarns
13. Typical Customer
Lifecycle
Generate Interest
Sell, Sell, Sell
Get New Customers
Sigh Of Relief
Go Do It Again
Problem:
3 Holes In Your Funnel
@tylergarns
14. Growing Sales w/Typical
Customer Lifecyle
Generate Interest
to get 100
prospects
10 People Buy
What if I want to
double my sales?
@tylergarns
15. How to Double Sales
Double Ad Spend
Double Time Spent
Generating Traffic
Double Sales Efficiency
All of these are out of
reach for small business
Why?
@tylergarns
16. Holes In Your
Funnel
Hole #1: Lost Traffic
Ask yourself: How much
traffic came to my site
today and left without
me capturing their
info? How will I ever
follow up with them
again?
@tylergarns
17. Holes In Your
Funnel
Hole #2: Lost Leads
Usually 10% of leads are
HOT - we convert those
What about the rest?
What about the people who
aren’t ready to buy now?
@tylergarns
18. Did You Know?
How many
leads
each
month are
labeled as
“bad” and
dumped
into hole
#2?
@tylergarns
19. Holes In Your
Funnel
Hole #3: Lost Customers
You lose 68% of customers
because of INDIFFERENCE*
Are your customers buying more?
Are they referring?
*According to a study conducted by the Technical Assistance Research Project in Washington D.C
@tylergarns
20. Without a plan you fall into the
Typical Customer Lifecycle Trap
@tylergarns
21. Poll:
Are you falling
into the Typical
Customer Lifecycle
trap?
@tylergarns
22. Poll responses:
34% - I’m totally trapped
50% - I have 2 0f the 3 holes
14% - I have one hole in my biz
2% - My customer lifecycle is
perfect
@tylergarns
23. Holes in your funnel
are a result of
focusing on tools &
tactics - while
ignoring strategy
@tylergarns
35. Poll:
How much more
revenue per month
could your business
be producing if you
had a clear M.A.P in
place?
@tylergarns
36. Poll results:
20% - $1,000/month
35% - $5,000/month
23% - $10,000/month
22% - $25,000/month or more
That’s $117MM per year in lost
revenue (from 1,000 small
businesses)
@tylergarns
37. What would it be worth?
Text
Download the template:
http://bit.ly/pcl-template
@tylergarns
38. 5 Stages to Use
Social Media
Attract Traffic
Capture Leads (a bit trickier)
Nurture Prospects
Deliver & Satisfy (Customer Service)
Get Referrals
@tylergarns
39. Social Media
Money Formula
(R-Cg) * (F*Cr*Or*Pr) - h * T = Profit
Memorize it! :)
Just Kidding
Go to: http://bit.ly/socialmediamoneyformula
@tylergarns
40. Social Media
Money Formula
R = Revenue per sale
Cg = Cost of goods
F = Number of followers/friends
Cr = Click rate (what % of followers click on your social media links and go to your site)
Or = Opt-in rate (what % of the people that clicked opted into receive info from ou via
email)
Pr = Purchase rate (what % of the people that opted in actually bought from you)
h = Hourly rate for your social media efforts
T = Amount of time you spend on social media
@tylergarns
41. Attract Traffic with
Social Media
Use social media to drive traffic to excellent
content (blog post)
Capture leads where you deliver the content
(give them MORE content)
Follow up with social media & email
Provide value, then sell
If you have a local business, use FourSquare
& others to drive local traffic directly
@tylergarns
42. Attract Traffic with
Social Media
Good for traffic: Facebook, Twitter, YouTube,
LinkedIn,
Capture leads where you deliver the content
(give them MORE content)
Follow up with social media & email
Provide value, then sell
@tylergarns
43. Capture Leads with
Social Media
Typically requires
some type of
integration
Or put a web form on
your Facebook page
@tylergarns
47. Nurture Leads with
Social Media
Use email to drive leads to your
social media profiles, content, etc
that moves them closer to the sale
If you’re tricky, integrate your
CRM/marketing automation to send
SM updates as part of drip
campaigns
@tylergarns
48. Customer Service
with Social Media
Monitor your brand (HootSuite,
Tweetdeck, Sysomos)
Monitor competitors
Respond to inquiries
Help customers that are struggling
Ask for reviews (Yelp, etc.)
@tylergarns
49. Case Study
ThinkBigArt.com
In 2 months, I built an email list
of 2,000 photographers
Sold many copies of an info
product
Almost entirely on Twitter
@tylergarns
59. What is
Infusionsoft?
If you combined ACT!, 1ShoppingCart, Aweber,
Salesforce.com, ConstantContact, and Outlook - you
still wouldn’t have Infusionsoft.
Infusionsoft is less expensive than adding all those
thing together, and it has some secret sauce (hint:
automation) that you can’t get anywhere else.
#1 Marketing Automation solution for small
business, used by 6,000+ businesses and many gurus.
@tylergarns
61. Who does it work for?
Professional Services Internet/Info
Marketers
Doctors, Lawyers,
Realtors, Marketing Educational
Agencies, Etc. products, Authors,
Speakers, Marketing
Household Services product
Carpet Cleaners, Online Retailers
Heating & A/C, Pool
Cleaners, Pest Watches, tents,
Control model trains,
widgets, etc.
@tylergarns
63. to...
Patrick bought 30 days ago
28 eCommerce transactions
Lead capture forms on his site
Starting to leverage affiliates
@tylergarns
64. and...
Shortly after Camilo Rodriguez (mortgage broker)
signed up with Infusionsoft.....
“I was so reluctant to get the Quick Start Bundle, but
you know what? You have to do it. This is awesome.
I would love to become an expert at this because I
know it’s going to pay off over time.
I owe you so much.... I have received so far about 20
notifications.... amazing... Thanks Scott, thanks truly.”
@tylergarns
65. “The difference between an
ordinary business and an
extraordinary business is
implementation.”
- Bill Glazer
@tylergarns
66. Quick-Start Bundle
Reserved for YOU
Dedicated Success Coach
Kick off Strategy Session
Custom Marketing Automation Plan (M.A.P.)
2 Campaign Configurations
2 Flex Blocks (Not one-size fits all)
$2,000
@tylergarns
67. Call your rep, or:
866.800.0004 ext 1
http://www.infusionsoft.com/demo
@tylergarns
