Tuesday@Noon_Webcasting: Session 2

1. Using Webcasting to
Market your Business &
Share Your Knowledge
With
Judy Whitehead Lena Scott

2. Workshop Agenda
Session 2: Hands on with Spreecast
 Spreecast basics – getting started
 Brainstorm projects
 Practice, Play

3. Spreecast: Getting Started
• I. Create Your Spreecast Event Page
• II. Invite Your Participants and Send Them Instructions
• III. Embed Your Spreecast Event on an External Site-Optional
• IV. Promote Your Spreecast Event to the Public

4. Spreecast: Getting Started -
Tech Checklist
 Up-to-date browser. Safari, Chrome, Firefox and Internet Explorer
preferred.
 Webcam and Laptop/Desktop Computer. This is only necessary if you
are planning to join on camera. Viewers can watch and participate via
the text chat and submitting questions from our iOS mobile app or
watch only through the mobile browser.
 High-speed internet connection. This is particularly important if you
plan to come on camera and far more flexible if you are simply viewing
a spreecast. See: Bandwidth Required to have a good experience on
spreecast
 The latest version of the Adobe Flash plug-in. Not sure if you have
Flash? Click here and look for the box that says Version Information,
or download it here.
 Close third-party webcam applications: If you plan to come on camera,
make sure to close any software that accesses your camera, like Sykpe,
iChat, YouCam or Logitech webcam applications.

5. I. Create Your Spreecast Event Page
Go to www.spreecast.com, log-in, and click the "Create
Spreecast" button
 Fill out the information for your Spreecast:
• Create a title (40 characters) and add a description.
• Choose the desired visibility option (public,unlisted,private)
• Schedule the Spreecast in advance.
• Add a picture; this will be the image in the video player until your
event goes live.
• Add tags for your event so it’s more findable, and click done!
 When you arrive at your event page, follow the prompts to
enable your camera and mic.

6. Spreecast Tips
Show up AT LEAST 15 minutes early to the URL of your
spreecast.
Use headphones to reduce feedback.
Test your audio & mic levels with the Settings button (look
for a gear icon on the lower right of the video player).
Close all other windows – having multiple tabs open to the
same spreecast creates an echo!
Have soft lighting in front of you, not behind.
Unless they’re part of your branding, leave all other beings
(human or fauna) outside of your room.
Consider a test-run to view your screen from the viewers
perspective (background, eye contact, etc.)

7. II. Invite Your Participants and Send
Them Instructions
Copy the URL from the navigation bar of your spreecast event page
and email it to whoever will be participating in your spreecast (on-
camera guests and co-producers).
In your email to participants, be sure to relay the following
instructions:
• Instruct all participants to be on the event page at least 30 minutes
prior to the start of the event to leave time for troubleshooting any
potential technical issues
• Send requirements and instructions to on-camera guests. Specifically,
remind on camera guests that they will need:
i. A computer with a camera, headphones, and a strong Internet
connection (hardline Ethernet connection strongly preferred).
ii. Check that their computer has version 11.2 or higher of Flash-- check
here.
iii. To create an account when they arrive to the page (via FB, Twitter,
LinkedIn or email).

8. III. Embed Your Spreecast Event on an
External Site
Embed your Spreecast on your site and/or on your company,
brand, or personal sites, blogs, blog posts, articles, etc. to
increase visibility of and traffic to your live and archive
content.
On your event page find the embed code for your spreecast
event by clicking the </> icon.
Choose the size you want and embed the code on your
external site(s) or send it to the appropriate person to do so.

9. IV. Promote Your Spreecast Event to
the Public
Consider:
Use the social buttons on the top right side of the spreecast
event page to share the link with friends on Facebook,
Twitter, G+, LinkedIn or email.
Copy the link to your spreecast event page or to the embed
page and email it to people or list-serves directly, put it in e-
newsletters, or share the link over social channels..

10. Spreecasting Tips

11. Spreecast
Ready • Set • Go!
Practice IDEAS:
• Feature subject matter - Discuss current events and trending
topics affecting your business
• Highlight a new product or service and have a subject
matter expert or spokesperson on hand to answer questions
• Hold an interview with a customer or client and discuss how
your company has helped them
• Broadcast a Spreecast from your tradeshow booth, showing
off your latest products and services
• How To’s that demonstrate products and answer frequently
asked questions

12. Spreecast
Ready • Set • Go!
Practice IDEAS (cont.)
Introductory Message (see handout)
Blog Post / Q & A:
What are the top 10 questions your clients ask?
- Monthly Topic
- Break out into 4-5 sub-topics for weekly convo

13. From Prospect To Client:
Building Relationship, Trust &
Credibility
(Example)
FREE Webcast
Opt-In Page
FREE Webcast
Shareable/Product
Offer Oppty
‘X-Day’ Auto Drip
Email Campaign
Invitation to
Schedule a Call
Newsletter List
Targeted Product
Promotions
Video Video Video
Video Video Video
Source: Judy Whitehead • judywhitehead.biz@gmail.com

14. Workshop Agenda
Session 3: How to promote your Video Content
across Social Platforms
 Inbound Marketing. Discuss and demonstrate
use of video content to:
a. Capture/Generate Leads
b. Engage
c. Build Trust
d. Convert to Clients
 Social Platform promotion

15. Workshop Agenda
Session 4: Breaking the Ice
Practice Spreecasting
Optional – Share your Brilliance in a Webcast