By Nick Grew, Meredith Kava, Josh Radler and Isabella Wood

1. BuzzFeed Case
Study: Tasty
Com 400 - Buzzfeed: Future of Media
Professor Grygiel
By: Nick Grew, Meredith Kava, Josh Radler, Isabella Wood

2. Tasty Strategy
● Focuses on short, shareable video content
for social media (Johnson, 2016)
○ Trendy and aesthetically pleasing
● They analyze and learn from previous
video content (Johnson, 2016)
○ Determines the best time and place
for specific content to be posted
● Trend towards longer-form video content
(Johnson, 2016)
○ Shows like Made by Hand and
Behind Tasty

3. What’s Working
Social video makes up 50% of profits
(Johnson, 2016)
Format of easy to watch, no audio, quick
video
Food looks appealing
Uses autoplay feature (Manjoo, 2017)
The feature shot
Not driving people towards the app to
actually execute the recipe
They feature recipes that look good, which
helps virality, but is not always feasible for
their young, often broke audience
What’s Not

4. Recommendations
● Promote slower step-by-step cooking
videos/recipes to reach the people who want to
watch the videos to help with cooking and not just
because it is visually appealing.
● Make call-to-action more clear.
● Know your demographic.
● Help viewer with shopping for the ingredients
needed

5. Citations
Griffith, E. (n.d.). BuzzFeed's Foodie Channels Are Blowing Up on Facebook. Fortune. Retrieved September
24, 2018, from http://fortune.com/2016/01/19/buzzfeed-tasty-proper-tasty/
Johnson, L. (n.d.). How Tasty’s Addictive Cooking Videos Helped BuzzFeed Build a Food Empire. AdWeek.
Retrieved September 24, 2018, from
https://www.adweek.com/digital/how-tasty-mastered-social-publishing-part-buzzfeed-s-plan-make-50-revenue-
video-174325/.
Macarthy, A. (n.d.). How Tasty Gets Billions of Facebook Video Views: 6 Secrets Any Business Can Use.
Socialmediatoday. Retrieved September 24, 2018, from
https://www.socialmediatoday.com/social-business/how-tasty-gets-billions-facebook-video-views-6-secrets-any
-business-can-use.
Manjoo, F. (n.d.). How BuzzFeed’s Tasty Conquered Online Food. New York Times. Retrieved September 24,
2018, from https://www.nytimes.com/2017/07/27/technology/how-buzzfeeds-tasty-conquered-online-food.html.