With more and more people spending time online, local businesses NEED to have a website optimized to reach your target audience, and turn them into potential clients.
And that’s what Search Engine Optimization (SEO) is all about! SEO includes the techniques and optimizations that make your website more visible to those using search engines (like Google) to find products and services just like yours!
3. Digital Marketing Strategist, Joe has
been helping businesses “Be Seen”
and “Be Heard” for more than 20
years.
Industries Served:
Service
Hospitality
Manufacturing
Not-for-Profit
Publishing
Memberships:
Arlington Heights Chamber
The GOA Regional Business
Association
Crossroads Chamber
Valparaiso Chamber
Crown Point Chamber
My Why:
•#BeSeen & #BeHeard
4. What is SEO
• SEO stands for “search engine optimization.” It is the process
of getting traffic from the “free,” “organic,” “editorial” or
“natural” search results on search engines.
• https://searchengineland.com/guide/what-is-seo
• Search engine optimization (SEO) is the practice of increasing
the quantity and quality of traffic to your website through
organic search engine results.
• https://moz.com/learn/seo/what-is-seo
www.jrsmarcom.com
5. What is SEO ‘JRS Mar/Com’s Definition’
• Online Community Building
• Media Distribution/Public Relations
• Social Media Management
• Paid Advertising
• Web Architecture
• Search Engine/Social Media Profile Mangement
www.jrsmarcom.com
6. Search’s Goal
Deliver appropriate
content:
at the right time,
in the right place,
to the right person.
Micro Moments Video
https://www.thinkwithgoogle.com/collections/micr
omoments.html
9. How do you find IT?
Where do you go for information when you are
searching for a product or service?
• Search (Google, Bing, Yahoo)
• Social (FB, IG, LinkedIn, Tik Tok, Pinterest, Twitter)
• Referral Source (friend, family, neighbor)
• Print (newspaper, yellow pages, etc…)
• Address Book (Database, Flyers, junk drawer, etc…)
www.jrsmarcom.com
10.
11. Objections to SEO
•Too Expensive
•My Website Doesn’t Work for me
•No Time
•Not Sure Where to Start
•Competition is Too Fierce
12. SERP (Search Engine Results Page)
www.jrsmarcom.com
• A search engine results page (SERP) is the page displayed by
a search engine in response to a query by a searcher.
13. Where Do I Start?
http://jrsmarcom.com/digital-marketing-strategy/
• Strategy
• Web Platform
• Tactics
• Assignment
• Self
• Vendors
• Employees
www.jrsmarcom.com
14.
15. Search Queries
(Keywords)
• the words that users
type into the search
box—carry
extraordinary value.
• Targeted traffic to a
website can provide
publicity, revenue, and
exposure like no other
channel of marketing.
16. What Next?
On – Page
• Title tag using keywords (Adwords)
• Meta Descriptions
• SEO friendly URL’s
• H1, H2 Tags
• Images, videos labeled correctly
• Responsive Design
• Outbound/Inbound Links
• Mix short/long form content
Off - Page
• Social Engagement
• Forum Postings
• Search Engine Submission
• Directory Submission
• Reviews
• Speaking engagements
• Cross promotion
www.jrsmarcom.com
21. Good vs. Bad
White Hat
• Build a community around your
product/service
• Leverage local geography
• Engage in social media to build
client advocates
• Correct titling of pages
• Build Authority in your industry
Black Hat
• Poor site architecture
• Buying links to your site
• Commenting in forums with links
back to your site
• Hacking sites and linking to them
• Poor quality info or content
• Link spamming
www.jrsmarcom.com
22. The Science of SEO: The Ugly
• SEO Report – With over 200 indicators, how do you know what’s broken?
• FREE SEO Audit – (semrush.com, thehoth.com, moz.com)