Join Edgewater Ranzal for a whimsical look at the history of Oracle Essbase. Take a walk down memory lane to the days of Arbor Software, where all that was required was a “server under the desk”, and tools such as Application Manager and the Excel Add-In. We will show historical artifacts, and share examples of “alternative” applications from days gone by, in addition to the traditional triad of management reporting, planning and profitability analysis that so many of our customers leverage today. Come for a breakfast treat, take home a few souvenirs, and reminisce with like-minded peers regarding the amazing Essbase!

1. Edgewater Ranzal Vendor Presentation
Back to the Future: Oracle Essbase Then & Now
June 27, 2017
Mike Killeen, SVP Technology, Oracle Ace

2. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Agenda
• About Edgewater Ranzal and Mike Killeen
• A Timeline of Essbase
• Major Milestones by Era
• Early 1990s – The Birth of OLAP
• Late 1990s – Analytics Consolidation
• Early 2000s – The OLAP Wars
• 2005 – 2010 – The Oracle Acquisition
• 2010-2015 – Essbase Inside
• Today – Oracle Analytic Cloud
• Closing
20+ Years
1000+ Clients
2000+ Projects

3. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
About Edgewater Ranzal
1,000+ Oracle/Hyperion Customers 2,000+ Oracle/Hyperion Projects
Proven Project Methodology and Implementation Approach
Planning
Suite
Fin Close
Suite HPCM
BI Suite Big DataEngineered
Systems
Integration
Workflow
Master Data
On-PremiseCloud (SaaS/PaaS/IaaS)
Edgewater Ranzal is a global full-service Oracle Platinum Consulting Partner providing
premier services across the entire EPM / BI / Big Data platforms
Since 1996
Healthcare
Financial Services/Insurance
Retail
CPG / MFG
High Tech
Oil & Gas
Entertainment
Planning
Cloud
Fin Close
Cloud Profitability
Cloud
Advisory
Services
Implementation
Services
Technical
Services
Hosting &
Support
Big Data
Cloud
Analytic
CloudCloud
Infrastructure
Training
Services
Operational
ERP
Intellectual
Property

4. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Mike Killeen, Edgewater Ranzal
Sr. Vice President, Oracle Ace
20+ Years EPM & BI Experience with Ranzal
5 Years – Strategic Initiatives & Advisory
2 Years – VP, UK Division
6 Years – Planning & Analytics Practice Director
8 Years – Implementation Consultant
Expertise across Multiple Domains
Cost Allocations & Profitability Analysis
Planning, Budgeting & Forecasting
Financial Consolidation & Reporting
Business Intelligence & OLAP
Master Data Management
4
Today’s Presenter

5. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
My Qualifications…

6. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Essbase….History of Innovation

7. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Major Milestones in the Evolution of Essbase
2017
Oracle Analytic
Cloud
“Essbase Inside”
2013
Hybrid Essbase
11.1.2.3
2008
BI Foundation Suite
System 9
2004
Essbase ASO
7.X
1992
Essbase BSO
v 1.0
2001
Partitioning,
Dyn. Calcs & Attributes
5.X

8. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
The Early 1990s – The Rise of OLAP
• In 1985 E.F. Codd Defined the 12 Rules of Relational Database
Management Systems, which became known as OLTP – On-Line
Transaction Processing
• In 1992, Arbor Software – a Silicon Valley start-up based in Sunnyvale, CA
was born, and gave us the original Essbase multi-dimensional database
• In 1993, commissioned by Arbor software to help define the market, Codd
gave us his 12 rules of a new form of database – OLAP – or On-Line
Analytical Processing
1. Multi-dimensional view 5. Client/Server Architecture 9. Unrestricted Multi-Dimensional
Calculation References
2. Transparency 6. Generic Dimensionality 10. Intuitive Drill in & Out
3. Accessibility 7. Optimize Sparse Matrixes 11. Flexible Reporting
4. Consistent Reporting Performance 8. Multi-User Support 12. Unlimited Dims & Agg Levels

9. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Management Reporting with Essbase
• Essbase, or Extended Spreadsheet
Database, was intended to get folks out
of “Spreadsheet heck”.
• The #1 use case for Essbase became
the spreadsheets of FP&A for
management reporting.
• Essbase enriched data with hierarchies
& calculations, integrated multiple
sources, & provided speed of thought
response in queries
• Tools partners & consultants created
packaged & custom solutions to get
data out, a trend that continues to this
day

10. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Product Focus – Excel Add In & Essbase API
• The original Essbase did not have a true
spreadsheet add in
– Check out Demo:Basic (not Sample) for examples of
“complex” report scripts
• Arbor relied on partners and consultants to
build applications with its engine
– Wired for OLAP, the precursor to Analyzer & Web
Analysis, was written with Delphi (Object Oriented
Pascal)
• The open Essbase C and VB API’s, along
side with the extended Spreadsheet Macro
Toolkit , were the primary programming
languages of choice

11. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
The Late 90s – Analytics Space Consolidation
• Arbor Software had great technology, and an open API that allowed tools
vendors & consulting firms to write applications on top of it
– A number of products that today are written on MS Analysis Services were originally written on
Essbase
• Hyperion Software had great user managed business applications (Pillar,
Enterprise) that used “non-Enterprise” grade software
• Faced with Microsoft’s pending entrance into the OLAP market-place (MS
Analysis Services), Arbor bought Hyperion, and Hyperion Solutions was born.

12. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Custom Budgeting with Essbase
• Consultants configured user
input templates with
spreadsheet macros that
referenced the API & macro
toolkits
• Code was created to execute
parameterized calc scripts,
the precursor to Business
Rules
• Essbase “Support” outlines
contained all manner of meta-
data to drive the code, such
as version checks,
combination edits, and user
access
• Planning & Planning Cloud
leverage Essbase today as
their key enabling technology Custom Financial System – Delivered Summer of 1997 by Mike Killeen, Ranzal & Associates

13. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Product Focus – Essbase 4.x
• A Server Under the
Desk…installed with a CD in
minutes
– Early Essbase required a locked
workstation for WinNT as it didn’t run
as a service until later on.
• Application Manager was a GUI
Client Server Tool replaced by
Essbase Admin Services in 7.x
– I still use it today. I get laughed at a
lot until people see how quickly I get
things done.
• EssCmd is used for automation in
lieu of MaxL
• Features such as Dynamic Calc
& Partitioning did not yet exist
– Tuning & calc performance was the
#1 issue that Consultants aspired to
solve. Essbase Application Manager & Printed DBA Guide

14. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Industry Impact – Financial Close vs. FP&A
• Ever wonder why HFM was NOT built on Essbase?
• Ever wonder why in the early days of System 9, things seemed to require duck
tape, and bailing wire?
• Ever wonder why most consultancies trace their roots to Planning & Essbase,
or Consolidations, but very few have organically grown both?
• Interesting Article (give me your business card for a copy)…

15. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
The Early 2000s – The OLAP Wars & Web
• The OLAP marketplace, like the larger BI market-
place exploded as vendors raced to capture market
share
– Vendors formed the OLAP council in the late 90s, with a
governing benchmark for performance, and definitions for
interoperability called XMLA (XML for Analysis)
• Nigel Pendse of the OLAP Report introduced the
FASMI definition of OLAP – Fast Analysis of
Shared Multidimensional Information
• Hyperion started investing in co-development with
SAP at this time, and front end tools such as Web
Analysis consumed content from SAP B/W
• Focus on all things web based – as a replacement
to client server, and including Web Log Analytical
models, were hot.
• The first new EPM app post merger – Hyperion
Planning 1.0 – was introduced in 2001.

16. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Profitability Analysis with Essbase
• Profitability Analysis has been
one of the top use cases for
Essbase since the beginning
• Consultants configure calc
scripts to perform the complex
allocations these solutions
require
• The introduction of ASO with 7.x
allowed for 2-cube calc/reporting
cube architectures, increasing
the size of the data sets
• The BSO/ASO architecture was
the basis for the first HPCM
product line, which is now totally
ASO with PCM Cloud Service

17. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Product Focus – Essbase XTD (2003)
• With the 6.5.x release,
Essbase received a
technological face lift to meet
enterprise IT standards
• Parallel Load & Calc, &
Essbase Clustering/n-Tier
Spreadsheet access
(precursor to SmartView)
enabled by APS were
introduced at this time
• Integration Services replaced
SQL drill through, which is
ultimately replaced by today’s
Essbase Studio as of
11.1.2.4

18. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Industry Impact – Essbase 7.x & ASO
• Prior to the release of Essbase 7.x, and ASO,
some customers used HyperRoll as a real time
aggregation engine for Essbase BSO cubes (as
well as other OLAP engines)
– An Essbase outline had a “transparent partition” (really a
Java CDF that did the same thing) into the HyperRoll
data store
• Project Ukraine created the Essbase ASO
option, which was released with version 7.x in
2004
– This largely eliminated the need for HyperRoll and they
filed suit
• In 2009, post Hyperion acquisition, Oracle
acquired HyperRoll
– Today, what was the HyperRoll engine is the basis for
Essbase Application Link (EAL), providing near real time
reporting from on-premise HFM solutions to Essbase

19. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Late 2000s – Oracle Acquisition
• Oracle’s history with BI was fragmented &
included Express, Discoverer, Oracle
OLAP, & their previous Siebel Analytics
acquisition, rebranded as OBIEE. OBIEE’s
value prop was a semantic layer,
something Hyperion was working on
themselves prior to the acquisition.
• In 2007 Oracle acquired Hyperion for their
EPM solutions & access to their SAP
install base
• With overlap in functionality, Hyperion’s
prior Brio Acquisition (IR & PR/SQR), plus
Web Analysis, were deemed non strategic.
But what about Essbase? Where did
Essbase fit? Was a nice to have
– Prior to the Oracle Acquisition, Ranzal’s business
was 75% BI, 25% EPM. By 2010, those numbers
had flipped.
• Oracle BI Sales teams focused heavily on
pre-packaged BI Apps, vs. the traditional
custom build found within Essbase
projects.

20. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Workforce Audit Analytics with BIFS + EPM
Workforce Audit Analytics
Analytics across programs, projects, divisions, and departments
Integrated EPM Workforce planning analytics with Work Force
management, and various relational data sources
Ability to report on part-time workforce headcount, hiring cycle
processes, and ongoing engagements
Alerts and reports on part time workforce with long term or multiple
simultaneous engagements across programs and projects
Ability to report employee survey responses and measure risks
across facilities and departments
Employee expense analytics across programs, projects, and
credit card transactions

21. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Product Focus: Essbase & BI Integration
• OBIEE vs Essbase positioning was simplified with
BI Foundation Suite (BIFS), and EPM reps who
were compensated for selling it
• OBIEE as a ROLAP tool has matured in supporting
Essbase MOLAP structures, including ragged
hierarchies & Essbase attributes
– Gaps in functionality still exist, and cubes that interact with
OBIEE should be designed with OBIEE in mind
– Data Access for Combination of Essbase & RDBMS is
challenging
• Today, OBIEE 12 has even greater support for
Essbase, BIFS is the basis for Oracle Analytic
Cloud Enterprise Edition, & Smart View is Oracle’s
standard office add in across all product lines,
replacing the BI Plug In

22. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
2010 – 2016 – “Essbase Inside”
• 2001 – 2007 – Hyperion Software
– Hyperion Planning written with Essbase
• 2008 – 2016 – Oracle On Premise
– HPCM Standard Profitability
– HPCM Management Ledger
– Essbase HFM Application Link
– Oracle Fusion G/L
• 2014-2016 – Ports from On-Premise
– PBCS – Planning Cloud
– EPBCS – Enterprise Planning Cloud
– PCMCS – Profitability Cloud
– Oracle Cloud G/L
• 2014-2016 – New Cloud Applications
– EPRCS – Narrative Reporting (Hybrid Essbase)
– FCCS – Financial Close (rewrite of HFM)

23. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
2017 - OAC – The Power of Custom Analytics
• Essbase Administration
– With the “server under the desk”, Essbase was a FINANCE
tool, not an IT Tool
– Early Consultants came out of finance, and did reporting &
wrote calculations. Excel experts became Essbase experts.
– Along the way, IT departments invested in Essbase as part of
broader BI initiatives - suddenly Essbase became an IT Tool.
– Essbase Training classes were one of the only places you
could see Finance & IT sitting together
• On-Premise Challenges
– As Essbase became the “engine” behind EPM, deployments
became more complex, and IT had to manage the
environments
– Risk Management & Controls prevented Finance from “spinning
up cubes” whenever they wanted
– Essbase deployments dwindled to what IT budgets could afford
Core Reporting, Planning, & Profitability Analysis
– Custom Use Cases & Analytics for smaller user subsets
became difficult to fund, and difficult to manage
• The Promise of Cloud – Custom Analytics!
– OAC has a Standard (Essbase Only) & Enterprise (+ BI) option
– OAC provides new features such as sandboxing & auto cube
deployment making it easier for finance to work with
– IT can manage centralized deployments, giving business users
the power to control “sandbox” & custom analytics
– If you can do it in a pivot table, you can do it in OAC
“I Don’t always use
Excel Pivot Tables,
but when I do, I
always make sure
to use Oracle
Analytic Cloud”.

24. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Common Essbase & OAC Use Cases
• Custom Reporting
– Operational GL Reporting
– Management Reporting
– Operational Subledger Reporting
• Projects Reporting
• Billing & Collections Reporting (Revenue/AR)
• Expense & Payables Reporting (Expense/AP)
• Manufacturing Reporting
• Investment Reporting
– KPI Capture & Delivery
– Daily Sales Flash
• Custom Forecasting (or EPBCS)
– Line of Business Forecasting
– Cash Flow Forecasting
– Line Item Models that integrate with
Planning
• Custom Financial Close
– Accounting Entry Calc Engine
• Lease/Loan Amortization
• Accruals Generation
– Simple Consolidations (or FCCS)
• Core Analytics
– Profitability Analysis (or PCMCS)
– F/X Transparency
– Price/Volume/Mix Analysis
– M&A Information Factory
• Custom Analytics
– Billings, Bookings & Backlog
– IT Analytics (or ITFM)
– Marketing Analytics
– Sales Analytics
– Custom Vertical Analytics (e.g. Claims
Analysis)
• Other Oddities
– Auto Reconciliation
– Employee Skills Matrix
– Log Analysis Database
– Fantasy Sports Optimization
Mike’s
Favorites are
in Bold

25. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
In Memoriam
• Development Platforms
– Hyperion Essbase Objects
– Hyperion Application Builder
– Essbase Web Gateway
– IBM DB2 OLAP Server (RDBMS Option)
– Personal Essbase
• Capabilities
– Combination Aliases
– Hybrid Analysis (not Hybrid Essbase)
– XOLAP
• User Applications
– The Classic Spreadsheet Add-In
– Allocations Manager
– Essbase Adjustment Module
– Smart Space
– Crystal Reporting for Essbase
• Integration Tools
– DIM (Informatica OEM)
– HAL (Vignette OEM)
– Lawson Analytic Architect
– Peoplesoft Cube Builder
– FDM Classic
– Hub (precursor to EPMA)
• Admin Tools
– Essbase Application Manager
– Essbase Integration Services
– Essbase Spreadsheet Services (now APS)
– Essbase Deployment Services
– Essbase SQL Drill Through
– Analytic Data Mining Services
• Classic Names
– Analytic Services (it’s back in cloud!)
– Essbase XTD
– Essbase Classic

26. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Why Essbase?

27. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Closing Thoughts
“EPM is my job but Essbase
is my passion”, Cameron L.
“I agree”, Mike K.

28. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
It won’t be hard to find us at Kscope17!
#ranzalpinwins – Pick-up at pin at booth #301 – Win throughout the week!
5 Conference Sessions
Tuesday, 6/27:
• 9:45am – 10:45am - Back to the Future: Oracle Essbase - Then and Now
• 11:15am- 12:15pm - True Power of Oracle's EPS Unleashed at POET
• 2:00pm- 3:00pm - Ask the Experts - An Informal Panel for the FDMEE Integrations
Wednesday, 6/28:
• 11:15am - 12:15pm - FDMEE Scripting - Cloud and On-Premises - It Ain't Groovy, But It's My Bread and Butter
• 1:45 - 2:45pm - Supplementing the Close Process at UHS

29. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Give us $.02 and we will give you $5
Do you
know your
PCMII?
• Take part in our study to learn how organizations navigate and
manage Profitability & Cost Management (PCM) processes.
• Bring your results email to booth #301 for a $5 Starbuck’s gift card
• Mobile friendly: www.ranz.al/kscope2017

30. Business Analytics Solutions Provider: EPM, BI, and BD Technologies
Questions