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Adaptive Intelligence: What's Next in Business Analytics

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Oracle Analytics Cloud: Connect, Prepare, Explore, Share. Liberate data and connect to more than 50 different data sources. Powerful tools for auditable and traceable data blending, wrangling, and cleansing. Intuitive and rich exploration with self-service data visualization. Build collective intelligence by collaborating with peers and socialize insights across then organization or the world.

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Adaptive Intelligence: What's Next in Business Analytics

  1. 1. Adaptive Intelligence What’s Next in Business Analytics Rich Clayton Vice President Business Analytics Oracle Corporation @richardmclayton
  2. 2. Insights for Business Sales Initiative Rich Clayton Vice President Product Strategy Adaptive Intelligence Systems
  3. 3. Machine Learning is based on algorithms that can learn from data without relying on rules-based programming. McKinsey The New Technology Enabler
  4. 4. MACHINE AUTOMATION Simplify execution of repetitive computational, statistical actions PEOPLE JUDGEMENT Model inputs factors and training data, improve data imperfections, model usage (ethics) Adaptive Intelligence – Best of Both Worlds
  5. 5. Oracle Believes Adaptive Intelligent Systems are just around the corner Data science communities and algorithms are rapidly growing Human judgement will be augmented, not replaced by machines Machine generated narratives will improve business productivity
  6. 6. Confluence of Events Happening Simultaneously
  7. 7. WORK LIFE Next Best Offer Recruiting Best Candidates Fraud Detection Supply Chain Automation Predictive Maintenance Optimize Payment Terms Boost Data Center Efficiency Personalized Shopping Personalized Medicine Personalized Entertainment Improved Navigation Self-Driving Cars Virtual Assistants Wealth Management New Opportunities for Work and Life
  8. 8. 8 KEY RESULTS Increase in Online Booking Rate Passengers Convert To Top 3 Recommendations Customers Targeted Weekly 14% 41% 30k Personalizing the Customer Experience Effectively integrated data from multiple sources to deliver targeted offers and create a continuous learning loop Increased incremental revenue for Shore Excursions, Indulgences, Spa and Dining by optimizing cross-sell and up sell offers through adaptive learning and multi goal arbitration Offered more personalized experience through various channels – online, email, and onboard
  9. 9. Artificial Intelligence Beer Consumer-designed Talk or text the algorithm Millions of ingredient combinations Even more palates Uses Bayesian Theory
  10. 10. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. 10 Ever Wonder… • Why do you receive 100 push notifications per day on your mobile but 0 from your business? • What your analytics systems are doing while you are sleeping? • Why you spend so much time explaining simple variances when much can be automated? • Why you can ask our mobile for directions to find nearest restaurant but you can’t ask your system how revenues are trending in Italy?
  11. 11. Consolidate Many Sources Interactive Visualization Defined Models Adaptive Intelligence Platform Human to Machine Auto Explain Contextual Insights Self-Learning Algorithms Programmatic Integration Recommend Best Action Machine to Human
  12. 12. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. 13 Self-Learning Contextual Insights Anticipates questions through self-learning • Infuse data-based insights into daily activities • Get customized feeds based on what you are interested in, when and where you are interested in it, and who you collaborate with • Anticipates your needs and delivers appropriate information to help you make better informed decisions throughout the day • Use your device’s voice capabilities to obtain answers 13
  13. 13. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. 15 Natural Language Generation • NLG as standard visualization type • Narrative auto-generated based on visual grammar • Building block for other conversational interface capabilities 15 What is it? Why it matters? • As analytic interfaces become more conversational, you need words in natural language to enhance the meaning of visualizations • Summarizing and highlighting salient points on a chart allows users to focus on what matters and helps filter out the noise
  14. 14. Oracle Analytics Cloud Connect Prepare Explore Share Liberate all data and connect connect to more than 50 different data sources Powerful tools for auditable and traceable data blending, wrangling, and cleansing Intuitive and rich exploration with self-service data visualization Build collective intelligence by collaborating with peers and socialize insights across the organization or the world 1

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