2. Qualities of a Leader
Integrity Passionate
Servant Loyal
Humble Listener
Visionary Influential
Decisive Driven
Disciplined Charismatic

3. Qualities of an Entrepreneur
Risk Taker Out of the Box
Visionary Determined
Passionate Courageous
Driven Motivated
Work Ethic Learner
Creative Maverick

4. Qualities of Entre Leader
Passionately serving
Mavericks who have integrity
Disciplined risk takers
Courageous while humble
Motivated visionaries
Driven while loyal
Influential learners

5. Lots of Options
A powerful element of good decision making is to have lots
and lots of options. Options are power and therefore options
remove fear. If you have only one vendor that can supply
you a key component to your business, you will and should
have fear. Eventually, you will be held up on price, quality or
delivery. They own you because you have no options. The
more options you have and explore the better the quality if
the decision you will make. When you are trapped, you feel
trapped, because you are.

6. Worst Case Scenario
Another part of looking at your options is to consider the
absolute worst – case scenario. It gives you so much power
if you accept the absolute worst case scenario. It may be
the loss of money, or even the closing down of the part of the
business, or embarrassment in the market. But you seldom
will die from your worst case scenario.

7. Teach Your Team
The first mistake of a small business that has hired a few
people is the team, and the owner, both make the mistake of
giving the owner the title of “chief fireman.” The owner’s job
is to put out all fires by himself – to make all the decisions.
This exhausts the owner and creates a work – flow
bottleneck.

8. Pour Your Customer Through a
Funnel
A great way to build a loyal and continuously growing
customer base is to build a line of products and services
using the funnel approach. This is simply having some
inexpensive or free and quick ways to interact with your
company. The quicker and cheaper the product or
service, the more people you will draw. The more money and
time you ask of your customers, the fewer will follow you
down the funnel. But remember, the greater the number that
enter at the top, the more will come out the bottom.

9. Time to Jump
When is it time to quit your day job so you can devote all
your energies to your new small business? Most people get
so excited that they tend to want to quit too soon. Wait until
the boat pulls up to the dock before you jump in. If you quit
your day job before you get your small business net income
up high enough, you will miss the boat and become all wet.

10. Be Generous
Being generous is the hallmark of people who live successful
lives and who operate business with soul. If your exclusive
reason for operating your business is personal gain, you will
find yourself empty because you are shallow. Some of the
greatest joys of becoming successful are associated with
acts of generosity to your team, customers, and your
community.

11. Communication is the Map to
the Party
Your business is a party. You have invited your team to the
party. If you give really good directions everyone will have a
great time at the party. Communication in a business is the
map to the party. If you have a great map, expect to have a
great party.

12. Share the Dream – Tell the
Story
Your team can’t manage their time toward building your
dream if you don’t tell them what the dream is.
Communication moves the ball, for the whole team, from
dreams all the way into time management, which means
productivity. Leadership has to repeatedly share the
dreams, visions, mission statements, and goals with their
team.

13. As a leader, you must learn to tell the story of your
company and its history. As you tell the story of struggle
and victories to your team over and over, you are
accomplishing many things, such as teaching the team
how you reacted rightly or wrongly in a given situation in
the old days. You also let them know they are part of
something that is bigger than them. If your team
members know they are participating in a big deal it gives
them energy and creativity.

14. Contracts
Contracts are not a guarantee of people performing or doing
what they say. Contracts do not have mystical powers that
make people who have no integrity keep their word.
Contracts do not have mystical powers to make people
competent who aren’t. People who are crooks will crook you
even if you have a contract. In business, lower your
expectations of the power a contract actually has.

15. Conclusions:
The sense of entrepreneurship is the thrill of
stepping out to create where no man has
gone before. The exciting unknown is the
essence of business and in that sense, all
business is small business.

16. An Entre Leader makes sure he loves his
product and loves his customer and wants to
see them married. Doing so removes the
frenetic attention to the transaction just for
the sake of money, and the EntreLeader sees
business as more relational than
transactional.

17. Business is not really that hard. You are,
however, required to do the basics or you will not
win. Budget and do the accounting, stay out of
debt, don’t buy what is not needed to make a
profit, save cash, and always be generous.
When you do these basics with a steady hand
and increasing sophistication you will find yourself
running a stable and satisfying operation.

18. Chaos that is unhealthy and breeds failure
happens in companies that don’t make
communication a big deal. Your team, by
definition, can’t be called a team unless they have
a shared dream, vision, mission and goals. The
only way these things become shared is with
intentional, quality, constant communication.
Seth Godin says, “ A crown is a tribe without a
leader, without communication.”
.

19. Few companies have unity and loyalty that when
your company does, it automatically stands out
in the marketplace. Great talent stands in line to
join your team. Great customer service is a
natural occurrence in a company that has these
values. This type of culture is tremendously
satisfying to lead. You will not have all perfect
days, but you will enjoy a richness of soul in
your business that few ever experienced.
.

20. Doing business is not
complicated, but you have
to pay attention to the
details.
.

21. The EntreLeader understands that running a
business successfully is very hands on and
mechanical. Sometimes, the handling of areas of the
business like contracts, vendors, and collections can
make or break your success. Be intentional about
the statement you are making to your team, your
competitors, your customers, and the community
through your actions in these areas. Entreleaders
are always considering the unintended
consequences of how day to day activities are
handled.