MECO3602 2014 Week 2 Lecture, #SocMed FTW: Contemporary Social Media and Web 2.0
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Week 2 lecture for MECO3602 Online Media at University of Sydney, '#SocMed FTW: Contemporary Social Media and Web 2.0'.
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MECO3602 2014 Week 2 Lecture, #SocMed FTW: Contemporary Social Media and Web 2.0
- 1. #SocMed FTW: Contemporary Social Media and Web 2.0 Jonathon Hutchinson @dhutchman Week 2, Online Media
- 2. Brief internet history to understand the ‘social’ in media Political economy of social media Cultures of SocMed Co-creation Cultural intermediation TODAY... Send most interesting online thing this week to #meco3602
- 4. I. Brief internet history to understand the ‘social’ in media
- 6. Originally published by www.highteck.net
- 7. HTTP: Hypertext Transfer Protocol
- 9. II. Political economy of social media
- 10. Internet domains for governance... Internet & business Internet & health Internet & equity Internet & education Freedom of speech Intellectual property issues Privacy issues Security issues Flew, 2014, p. 179
- 13. III. Cultural uses of SocMed: Why Web 2.0?
- 14. “radical decentralization, radical trust, participation instead of publishing, users as contributors, rich user experience, the long tail, the web as a platform, control over one’s own data, remixing data, collective intelligence, attitudes, better software by more users, play, undetermined user behaviour” (Fuchs, 2014: 32)
- 15. exploitation of free labour (Terranova, 2004), blogging as a practice is cynical and narcissistic (Lovink, 2008) Web 2.0 users are more passive users than active creators (van Dijck, 2009) social media manipulates and constructs social connections (van Dijck, 2013)
- 16. programmability popularity connectivity datafication SOCIAL MEDIA LOGIC
- 17. Social media as empowerment Social media as control Hinton& Hjorth, 2014
- 19. IV. Co-creation
- 20. Co-creation is... “a descriptive term that highlights the ways that users or consumers, within the constraints and affordances of platforms provided by others, collectively contribute to the social, cultural and economic value of the media products and experiences associated with those platforms; and likewise, it indicates the ways in which platform providers (however imperfectly) integrate user-participation into their own models of production” Burgess and Banks (2010: 298)
- 21. #7DaysLater is a program “…taking comedy to the scary arena of interactive storytelling where the audience gets to write the brief via social media for each weekly episode that will air just seven days later on ABC2” (ABC, 2013).
- 24. Potential areas for investigation for Assingment 2 The tension between social media as empowering and social media as control The role of the organisation and participatory media Internet governance What happens to user data/what is its value?