Mobile Summit 2016 presentation in Porto Alegre, Brazil. Deep linking - How it works and how to implement it. How deep linking can help your app to gain sign-ups, retention and engagement. Como o deep linking pode ajudar o seu aplicativo a ganhar sign-ups, retenção e engajamento.

1. Deep linking
How it works and how to implement
it.
John Calistro • Evangelist, Branch
@JohnCalistro • @branchmetrics
jcalistro@branch.io

2. John Calistro
Developer & Evangelist
jcalistro@branch.io
ABOUT ME Branch Evangelist
• Mobile Growth
• Appsterdam Brasil
• CocoaHeads Brasil
• Twitter Developers Community
• Facebook Developers Circle
• Mobile First

3. • Palo Alto, CA
• 2 years in business
• $53M+ in funding
• 75 full time employees
• 15,000+ apps
• Over 1.5 billion users deep linked
A mosaic of app icons from the
Branch community
INTRO
About Branch

4. zappos.app.link/redshoes
SHORT LINKS DEEP LINKING ATTRIBUTION
zappos.app.link/redshoes
branded,
short links
cross platform (6000+
edge cases)
mobile optimized
red shoes
on website
red shoes
in app
view click install purchase
WHAT IS BRANCH?

5. 15000+ apps
Branch links for world-class partners.

6. State of Mobile

7. NATIVE MOBILE IS TAKING OVER + DRIVES MORE
REVENUE
Source: https://www.internetretailer.com/2014/08/13/jackthreads-proves-deep-linking-e-mail-apps-boosts-sales
http://www.businessinsider.com/time-spent-mobile-browsing-vs-apps-2015-9
http://colehaan.com
…Native app
converts
1.5x desktop
and
3x mobile
web
While
desktop
still converts
2x mobile
web...
http://colehaan.com
3.7 hours
per day in
app
20 mins
per day on
mobile web

8. 2015 Holiday Shopping Season Recap from the IBM Watson Trend Hub
MOBILE IS A GROWING FRACTION OF REVENUE

9. THE APP STORE IS SATURATED
Apps released per month by year

10. APP DISCOVERY IS BROKEN
Average count of ratings by year

11. AND DEVELOPERS ARE GIVING UP FASTER
Apps app lifetime by year

12. More apps launching per year
Your website can unlock discovery
Discovery is broken for new apps
And it’s accelerating...
Companies are giving up much faster now
Use a smart banner or interstitial to drive installs
TRENDS TO TAKE ADVANTAGE OF

13. GET THEM IN THE APP
colehaan.app.link/pinch-campus-penny-loafer-sequoia-ivory
Make your links work on mobile
MOBILE DEEP LINKING IS CRITICAL

14. What is Deep Linking

15. A deep link takes you to specific page.
Most web links are deep links.
WHAT IS DEEP LINKING?

16. DEEP LINK
http://www.colehaan.com/pinch-campus-
penny-loafer-sequoia-ivory/W00304.html
This is a deep link. It links to a pair
of shoes on ColeHaan.com
WHAT IS DEEP LINKING?

17. DEEP LINK
http://www.colehaan.com/pinch-campus-
penny-loafer-sequoia-ivory
This is a deep link. It links to a pair
of shoes on ColeHaan.com
WHAT IS DEEP LINKING?

18. DEEP LINK
http://www.colehaan.com/pinch-campus-
penny-loafer-sequoia-ivory
This is a deep link. It links to a pair
of shoes on ColeHaan.com
NOT A DEEP LINK
http://www.colehaan.com
This is not a deep link. It links only
to the homepage, not a particular
item.
WHAT IS DEEP LINKING?

19. NOT A DEEP LINK
http://www.colehaan.com/
This is not a deep link. It links only
to the homepage, not a particular
item.
DEEP LINK
http://www.colehaan.com/pinch-campus-
penny-loafer-sequoia-ivory/W00304.html
This is a deep link. It links to a pair
of shoes on ColeHaan.com
WHAT IS DEEP LINKING?

20. Your web link does not work
with your app.
BROKEN ON MOBILE
http://www.colehaan.com/pinch-campus-penny-
loafer-sequoia-ivory
This same deep link that works on desktop is broken
on mobile
MOBILE DEEP LINKING IS BROKEN

21. Your web link is dropping high
quality traffic
BROKEN ON MOBILE
http://www.colehaan.com/pinch-campus-penny-
loafer-sequoia-ivory
This same deep link that works on desktop is broken
on mobile
MOBILE DEEP LINKING IS BROKEN

22. The Problem and Solution

23. NATIVE APPS ARE CUT OFF FROM THE WORLD

24. BRANCH: CONTEXTUAL MOBILE DEEP LINKING
Deep links are everywhere. Ads in your
Facebook feed. Promo emails for shoe
sales. URLs that friends share from
Amazon.
Every search you do on Google returns a
long list of deep links.
Deep links all have something in
common: when you click, the next thing
you see is what you clicked on.
Make links to content in your app work just like links to content on the web
Branch deep linking is the missing piece between the content
inside your mobile app and the outside world.

25. DEEP LINKING IS THE MISSING PUZZLE PIECE
Contextual mobile deep links can be used everywhere to
connect your customers to exactly the content they expect,
using whichever experience is best for their device:
● Websites for desktop visitors
● Native apps for mobile devices
Mobile deep linking gives you back all the tools and techniques you’ve always
used
AND THE BEST PART:
When customers don’t have your app yet, you can redirect
them to download it, and then seamlessly pick up right where
they left off. Context is never lost!
Brands that implement contextual mobile deep linking see huge benefits

26. 180%
EngagementSign ups Retention
190%200%
For users who receive a deep linked experience
RESULTS WITH DEEP LINKS

27. HOW DEEP LINKS WORK
On mobile On the web

28. Features

29. USED BY:
SMART BANNER
3x
daily downloads
Seamlessly convert users from mobile web to app

30. — Lauren Picasso
Director of Marketing,
“Deep linking from web to app with Branch was a
game-changer for us at Jet. This is the single biggest
no brainer for mobile ecommerce in 2016.”

31. USED BY:
DEEPVIEWS
6x
click to install rate
Show your users app
content before install

32. USED BY:
TEXT ME THE APP
42%
click to install rate
Convert desktop users to app downloads

33. USED BY:
EMAIL
65%
sessions from email
Make app email marketing seamless

34. USED BY:
ADS
16%
cost per install
Optimize conversion from Ads using links that keep context

35. CONTENT ANALYTICS
50%
cost per install
Identify the app content driving installs & engagement

36. USED BY:
CUSTOM ONBOARDING
Engage new users with custom welcome
78%
conversion to signup

37. FUN ONBOARDING
First-touch UX
Blackbox by Ryan McLeod // @warpling

38. USED BY:
CONTENT SHARING
2x
one-month retention
Empower users to share app content over any channel

39. How to install the SDK faster
than you can make a coffee

40. 1
Prebuild features
Start here - branch.io/signup
Integrate the SDK - dev.branch.io
Create your first deep link
Add only 3 calls on app
- Initialization
- getShortUrl
- customEvent
Marketing Links
Content Sharing
Marketing EmailsDownload Banner
Rewarded Referrals
Personalized Onboarding
Deepviews
Text Me The App
2
3

41. 180 kb
CocoaPods / Carthage / manually
fabric.io
http://dev.branch.io
187 kb
Gradle / source / JAR
fabric.io

42. http://dev.branch.io
Cordova / Ionic
Xamarin
Unity
Adobe Air
Titanium
React Native
http://github.com/BranchMetrics

43. John Calistro
Developer & Evangelist
jcalistro@branch.io
@JohnCalistro
ABOUT ME
http://about.me/johncalistro