The document discusses innovative ways to raise funds online for nonprofits through ePhilanthropy. It emphasizes engaging constituents on social networks and blogs before asking for donations. Fundraising widgets can be placed on websites and social media profiles to spread awareness and fundraising efforts. Facebook's news feed and fundraising app could significantly help nonprofits raise money by leveraging the entire Facebook community. Proper preparation of engaging constituents and developing online presences is important before launching fundraising campaigns.
2. ePhilanthropy: using the Internet and technology to manage your nonprofit fundraising, volunteer, and advocacy efforts. - networkforgood.org But all I care about is the money!
3. Disclaimer: Involve Your Constituency Or Else! In Business - “Marketing In Terms Of Providing A Service.” Example: Xerox & Wired In Nonprofit , “Engage. THEN Fundraise.” Example: SaveDarfur & E-petitions
4. The MORE I feel engaged, the MORE likely I am to donate my money. Web 2.0 Ways to Engage: Social Network Project Wikis Community Blog Message Board RSSA I'm sick and tired of being asked to sign an E-petition. Engage ME!
5. Beyond The “Donate” Button: Engage Through Fundraising The Web 2.0 Way: Widgets!
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8. How Do You Spread Your Widget??? *Ask your supporters to post it! (pros and cons of asking through e-mail) * Make Clear: It's easy! *Ask your friends to ask their friends to add it (+ have them ask their friends, ad infinitum)
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10. How Facebook WILL Change Everything! News Feed + Fundraising App = $$$
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13. “ Project Agape is theoretically capable of leveraging the entire Facebook community into donating to charity and it’s currently the only nonprofit-oriented project in this space.” -- Allan Benamer, nonprofittechblog.org
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15. Two Other Amazing ePhilanthropy Tools: freepledge.org missionfish.org