ePhilanthropy - Innovative Ways To Raise Funds Online

ePhilanthropy: Innovative Ways to Raise Funds Online Joe Solomon StuckinBed.org 6/03/07

ePhilanthropy: using the Internet and technology to manage your nonprofit fundraising, volunteer, and advocacy efforts. - networkforgood.org But all I care about is the money!

Disclaimer: Involve Your Constituency Or Else! In Business - “Marketing In Terms Of Providing A Service.” Example: Xerox & Wired In Nonprofit , “Engage. THEN Fundraise.” Example: SaveDarfur & E-petitions

The MORE I feel engaged, the MORE likely I am to donate my money. Web 2.0 Ways to Engage: Social Network Project Wikis Community Blog Message Board RSSA I'm sick and tired of being asked to sign an E-petition. Engage ME!

Beyond The “Donate” Button: Engage Through Fundraising The Web 2.0 Way: Widgets!

Fundraising Widgets
Chipin
Sixdegrees
Firstgiving, & More!

Places Your Widget Can Go:
On Homepage + Wherever You're Most Engaged With Your Constituency!
Blog
Your Blog (throughout campaign!)‏
Blog Tour! (get an announcement!)‏
Social Network
Your Page
Your Friends' Pages
Your Friends' Friends' Pages
Your Friends' Friends' Friends' Pages
Etc.

How Do You Spread Your Widget??? *Ask your supporters to post it! (pros and cons of asking through e-mail) * Make Clear: It's easy! *Ask your friends to ask their friends to add it (+ have them ask their friends, ad infinitum)

Widget Prep:
Create A Timeline
Figure Out A Feasible Financial Goal
Develop A Compelling Need

How Facebook WILL Change Everything! News Feed + Fundraising App = $$$

“ Project Agape is theoretically capable of leveraging the entire Facebook community into donating to charity and it’s currently the only nonprofit-oriented project in this space.” -- Allan Benamer, nonprofittechblog.org

Before Facebook ---
Prepare For Your Campaign!
Engage Your Constituency!!!
Develop Social Network Presences
Develop Blogosphere Relationships
Line Up College Lecture Circuit – Next Semester!

Two Other Amazing ePhilanthropy Tools: freepledge.org missionfish.org

Further Resources:
foik.org – comprehensive blog/tutorials/case studies
widgetfundraising.com – amazing case study!
onphilanthropy.org – excellent blog!

ePhilanthropy - Innovative Ways To Raise Funds Online

by Joe Solomon on Jun 08, 2007

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